{"id":101957,"date":"2020-11-10T16:37:40","date_gmt":"2020-11-10T15:37:40","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=101957"},"modified":"2020-11-10T17:11:11","modified_gmt":"2020-11-10T16:11:11","slug":"reassuring-inmarsat-passengers","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/reassuring-inmarsat-passengers","title":{"rendered":"Reassuring travellers: Inmarsat guides airlines"},"content":{"rendered":"<p>How can travellers be convinced that they are not running any risks by taking another seat on board an aircraft? This is the question that is probably on the minds of every <strong>airlines<\/strong> since the beginning of the health crisis, with more or less effective responses, both on the ground and in the air. The study unveiled on Tuesday by <strong>Inmarsat<\/strong> aims to provide new answers. The telecommunications specialist - which equips many carriers for in-flight wifi - has surveyed more than <strong>9,500 passengers<\/strong> in <strong>12 countries<\/strong> worldwide last October. In Europe, the British, German, Spanish, Finnish and Hungarian markets were covered. The result is a solid study (156 pages), giving a fairly detailed overview of the new relationship that these passengers now have with air travel, their expectations, their fears, and therefore the means of reviving more substantial passenger traffic.<\/p>\n<p>Because - who doubted it? - to take concrete steps on the part of the airlines to \"show their credentials\" and stand out from the crowd in a sector that is all the tighter because it is now <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/oag-degats-aerien-20200319.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">affected<\/a>. In fact, two-thirds of the travellers questioned (66%) have simply not taken a single flight since the outbreak of the pandemic. And some of the changes could well become permanent, as a very large majority of passengers (83%) expect a <strong>changes in their habits even after the pandemic has passed<\/strong>And almost a third of those surveyed (31%) believe they will fly less. According to Inmarsat, 65 % of passengers plan to fly again next year, and 47 % expect to be back in the air within the next six months. In addition, the population of <strong>business travel<\/strong> would be the most likely to change their air travel habits (90%), with four out of ten business travellers planning to reduce their flights.<\/p>\n<p>To reassure travellers, airlines will have to work hard, although of course certain parameters are beyond their control. For example, 11% of travellers surveyed by Inmarsat will not fly as long as a <strong>vaccine<\/strong> will not be available, or that the virus will not have disappeared. Furthermore, the fear of falling ill is not the only barrier to air travel: the fear of Covid-19 is well in the lead (61 %), but it is closely followed by the fear of getting sick. <strong>disadvantages of quarantine<\/strong> (60 %).<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/covid-travel-vaccine\">Read also: A vaccine to revive travel in the age of covid<\/a><\/div>\n<p>As for the levers to be used by airlines to improve the passenger experience and thus contribute to an upturn in traffic, Inmarsat is focusing particularly on the digital aspect. As the link between aeronautical and technological issues, the sponsor of the study logically advocates speeding up developments already underway. With this in mind, two major trends emerge from the Inmarsat study. \" <em>The technology that boosts passenger confidence seems to fall into two categories: that which empowers passengers by providing them with information and that which minimises contact between passengers and crew or other passengers.<\/em> \"says the study's authors. In fact, eight out of ten passengers (79 %) would be more confident if they received alerts and real-time information about the situation at their destination. What's more, 83 % of passengers would like to have more \"real-time\" information. <strong>contactless payments<\/strong> on board the aircraft. \" <em>With safety and reputation becoming even more important to today's travellers, it's clear that airlines need to differentiate themselves to encourage passengers to fly again.<\/em> \"Inmarsat CEO Rupert Pearce believes that digitisation is essential to ease passenger anxiety. \" <em>Digitalisation is at the heart of both, minimising critical touch points in the passenger journey to improve their confidence, while allowing them to stay connected and entertained.<\/em> \".<\/p>","protected":false},"excerpt":{"rendered":"<p>Inmarsat has just published a worldwide study to identify new airline booking habits and solve a crucial problem for airlines: reassuring travellers to attract them back on board their aircraft.<\/p>","protected":false},"author":17,"featured_media":101999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,85],"tags":[131,1619,2087],"type-darticle":[],"n_magazine":[],"class_list":["post-101957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-etudes-et-livresblancs","tag-compagnies-aeriennes","tag-sante","tag-covid-19","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etude : Inmarsat pointe les conditions de retour des passagers \u00e0 bord<\/title>\n<meta name=\"description\" content=\"Inmarsat vient de publier une \u00e9tude mondiale, pour identifier les nouvelles habitudes de r\u00e9servation a\u00e9riennes post-Covid, et r\u00e9soudre une probl\u00e9matique cruciale pour les compagnies : rassurer les voyageurs pour les attirer \u00e0 nouveau \u00e0 bord de leurs avions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/reassuring-inmarsat-passengers\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rassurer les voyageurs : Inmarsat aiguille les compagnies a\u00e9riennes\" \/>\n<meta property=\"og:description\" content=\"Inmarsat vient de publier une \u00e9tude mondiale, pour identifier les nouvelles habitudes de r\u00e9servation a\u00e9riennes post-Covid, et r\u00e9soudre une probl\u00e9matique cruciale pour les compagnies : rassurer les voyageurs pour les attirer \u00e0 nouveau \u00e0 bord de leurs avions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/reassuring-inmarsat-passengers\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T15:37:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-10T16:11:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat\",\"name\":\"Etude : Inmarsat pointe les conditions de retour des passagers \u00e0 bord\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg\",\"datePublished\":\"2020-11-10T15:37:40+00:00\",\"dateModified\":\"2020-11-10T16:11:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"Inmarsat vient de publier une \u00e9tude mondiale, pour identifier les nouvelles habitudes de r\u00e9servation a\u00e9riennes post-Covid, et r\u00e9soudre une probl\u00e9matique cruciale pour les compagnies : rassurer les voyageurs pour les attirer \u00e0 nouveau \u00e0 bord de leurs avions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg\",\"width\":700,\"height\":375,\"caption\":\"Inmarsat a sond\u00e9 9 500 voyageurs dans 12 pays \u00e0 l\u2019\u00e9chelle mondiale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rassurer les voyageurs : Inmarsat aiguille les compagnies a\u00e9riennes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\",\"name\":\"Florian Guillemin\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Study: Inmarsat highlights the conditions under which passengers return to the aircraft","description":"Inmarsat has just published a worldwide study to identify new post-Covid airline booking habits, and solve a crucial problem for airlines: reassuring travellers to attract them back on board their aircraft.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/reassuring-inmarsat-passengers","og_locale":"en_GB","og_type":"article","og_title":"Rassurer les voyageurs : Inmarsat aiguille les compagnies a\u00e9riennes","og_description":"Inmarsat vient de publier une \u00e9tude mondiale, pour identifier les nouvelles habitudes de r\u00e9servation a\u00e9riennes post-Covid, et r\u00e9soudre une probl\u00e9matique cruciale pour les compagnies : rassurer les voyageurs pour les attirer \u00e0 nouveau \u00e0 bord de leurs avions.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/reassuring-inmarsat-passengers","og_site_name":"Voyages d&#039;affaires","article_published_time":"2020-11-10T15:37:40+00:00","article_modified_time":"2020-11-10T16:11:11+00:00","og_image":[{"width":700,"height":375,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg","type":"image\/jpeg"}],"author":"Florian Guillemin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Florian Guillemin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat","url":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat","name":"Study: Inmarsat highlights the conditions under which passengers return to the aircraft","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg","datePublished":"2020-11-10T15:37:40+00:00","dateModified":"2020-11-10T16:11:11+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7"},"description":"Inmarsat has just published a worldwide study to identify new post-Covid airline booking habits, and solve a crucial problem for airlines: reassuring travellers to attract them back on board their aircraft.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/11\/inmarsat-etude.jpg","width":700,"height":375,"caption":"Inmarsat a sond\u00e9 9 500 voyageurs dans 12 pays \u00e0 l\u2019\u00e9chelle mondiale"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/rassurer-voyageurs-inmarsat#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Rassurer les voyageurs : Inmarsat aiguille les compagnies a\u00e9riennes"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7","name":"Florian Guillemin","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/101957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=101957"}],"version-history":[{"count":8,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/101957\/revisions"}],"predecessor-version":[{"id":102039,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/101957\/revisions\/102039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/101999"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=101957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=101957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=101957"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=101957"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=101957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}