{"id":104843,"date":"2021-01-29T11:28:17","date_gmt":"2021-01-29T10:28:17","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=104843"},"modified":"2021-01-29T11:28:28","modified_gmt":"2021-01-29T10:28:28","slug":"metamorphosis-sheraton-takes-shape","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/metamorphosis-sheraton-takes-shape","title":{"rendered":"The metamorphosis of the Sheraton brand is taking shape"},"content":{"rendered":"

A new design, a new concept of rooms, a new way of looking at public spaces: the Sheraton revival<\/strong> is beginning to take shape. Several hotels are already illustrating the brand's new vision in Phoenix and Denver in the United States, as well as in Guangzhou and Mianyang in China, and in Tel Aviv and Dubai. The transformation process will continue with renovations at more than 40 hotels worldwide by the end of 2022, including the Sheraton hotels in Nice, Nashville, Toronto, Kiev and Xi'an.<\/p>\n

\"\u00a0This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and implementing it for the first time.<\/em>said Amanda Nichols, Senior Director and Global Brand Manager, Sheraton Hotels. As travel gets ready to resume, we're looking forward to welcoming customers to the new new chapter<\/strong> of the Sheraton brand.<\/em>\u00a0\"<\/p>\n

This new era marks the reinvention of a brand that now has 446 hotels in 74 countries. For a long time one of the leading references for business travellers<\/strong>, \"\u00a0she got a little lost on the way<\/em>\"John Licence, European Vice President of Premium and select brands at Marriott International, acknowledged in 2019, when the contours of this development were unveiled<\/a>. The offer of this flagship brand of the Starwood group, acquired in 2016 by Marriott<\/a>The quality of these products was often uneven, ranging from very top-of-the-range to more limited depending on the destination.<\/p>\n

This long-awaited metamorphosis begins in the entrance hall, with a lobby reimagined as a 'public square'. This wide-open space, with its contemporary design, incorporates the new habits of nomadic business travellers<\/strong> with, for example, the Community Table, tables on which to eat and drink, but above all to work with equipment that allows you to remain productive, such as integrated lighting, sockets and wireless recharging stations.<\/p>\n

Studios have also been designed to cater for the needs of young people. informal and collaborative meetings<\/strong> - These studios are located on raised platforms surrounded by glass. Finally, for private and business calls in complete privacy, soundproof booths are also strategically placed in the lobby.<\/p>\n

The restaurant offer also meets the expectations of business travellers by focusing on productivity. Part-bar, part-caf\u00e9, part-market, the Coffee Bar offers a range of food and drink options easy to eat while working<\/strong>We use locally sourced products, day and night.<\/p>\n

The new Sheraton room is also in this spirit of blending design and productivity. With its warm, residential feel, soft finishes and light wood tones accentuated by black metal accents, it incorporates a height-adjustable work table<\/strong>The interior has been redesigned to offer a high level of comfort, with integrated power and charging sockets, as well as adjustable lighting. Comfort has not been forgotten, however, with a redesigned bathroom featuring new showers and baths from Gilchrist & Soames and, as always, the Sheraton Sleep Experience platform bed.<\/p>\n

Finally, Elite members of the Marriott Bonvoy<\/a> and residents of the Sheraton Club floors will have access to a Modernised Sheraton Club Lounge<\/strong>offering improved connectivity and a 24\/7 food and beverage offer.<\/p>","protected":false},"excerpt":{"rendered":"

Contemporary design, a lively lobby and a response to the new expectations of business travellers: the Sheraton brand is undergoing a revival.<\/p>","protected":false},"author":19,"featured_media":104845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1807,1499],"type-darticle":[52],"n_magazine":[],"class_list":["post-104843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-marriott","tag-hotels-daffaires","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"\nLa m\u00e9tamorphose de la marque Sheraton prend forme<\/title>\n<meta name=\"description\" content=\"Design contemporain, lobby anim\u00e9, r\u00e9ponses aux nouvelles attentes des voyageurs d'affaires : la marque Sheraton amorce son renouveau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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