{"id":104983,"date":"2021-02-02T15:06:55","date_gmt":"2021-02-02T14:06:55","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=104983"},"modified":"2021-12-14T14:17:01","modified_gmt":"2021-12-14T13:17:01","slug":"barriere-tf1-factory-evenements-hybrides","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/barriere-tf1-factory-evenements-hybrides","title":{"rendered":"Hybrid events: the Barri\u00e8re group partners TF1 Factory"},"content":{"rendered":"<p>The announcement of a new strategic plan in talkshow style, a product launch staged like a television programme, prestigious locations as backdrops: the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/barriere-appli-securite-20200611.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barri\u00e8re Group<\/a> and the TF1 Factory agency give hybrid events a guarantee of excellence. The Barri\u00e8re hotels have joined forces with the<strong> a TF1 subsidiary specialising in content production<\/strong>and corporate events, to build a joint offering dedicated to digital events and corporate speaking engagements.<\/p>\n<p>Called Corporate Broadcast, this offer draws on the expertise of a major television channel's teams to provide the following services <strong>deployment of studios<\/strong> in 10 hotels and 14 Barri\u00e8re casinos and the expertise of a hotel group that is normally accustomed to hosting <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-reunions-petit-comite-20201008.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">almost 4,500 corporate events a year<\/a>.<\/p>\n<p>\"\u00a0<em>We needed to create an offer that was up to date and met market expectations.<\/em>\" said Quentin Thieulin, Head of Marketing at TF1 Factory, who was behind the project, which was developed last November and launched today. \"\u00a0<em>We agreed that the current crisis was calling events into question. So we had to reinvent ourselves and think about how we could create a new kind of event. <strong>impact event<\/strong> in this context<\/em>\" explained Emmanuelle Anglade, General Manager of Sales, Marketing and Technology for the Barri\u00e8re group, when announcing the merger.<\/p>\n<p>The presentation of this new offer perfectly illustrated the concept: set in one of the most beautiful suites at Fouquet's Paris, the Harcourt Suite, it took up the theme of the \"Fouquet's Paris\". <strong>TV programme codes<\/strong> with host Christophe Beaugrand and presenter Ana\u00efs Grangerac conducting interviews in the library and the bedroom in the suite. \"\u00a0<em>One of the added values is to offer the opportunity of editorial support, with direct access to TF1 Group journalists and presenters such as Christophe Beaugrand, Denis Brogniart and Alessandra Sublet, to convey the message.<\/em>\" said Mari Guyot, Director of TF1 Factory.<\/p>\n<p>Called \"Plateau magazine\", this solution, priced from 24,000 euros excluding VAT, is the most expensive of the three proposed in the offer. <strong>Corporate Broadcast<\/strong>. In terms of technical resources, for example, it includes three turret cameras and two shoulder-mounted cameras with cameraman, ad hoc lighting, ten tie microphones, all with a director, script, assistant stage manager and streaming operator.<\/p>\n<p>Like all the hybrid event solutions offered by Barri\u00e8re and TF1 Factory, it is designed to be<strong> accessible live and\/or recorded<\/strong> via a private Youtube link or integrated into the company's digital ecosystem. This digital broadcast can be accompanied by the insertion of videos, powerpoint presentations, logos and skins.<\/p>\n<p>A simpler solution, the \"filmed radio platform\" consists of filming a company speech, a round table or a training session. Up to five speakers can be grouped together like a radio broadcast, simultaneously, in a suite or meeting room of one of the Barri\u00e8re hotels, all for a price starting from \u20ac8,500 excluding tax.<\/p>\n<p>The last of the three solutions, the \"Plateau Debate\" is suitable for <strong>at conferences and general meetings<\/strong>. Priced from 15,400 euros (excl. VAT), it allows several speakers - seated or standing - to follow one another in a dynamic similar to television standards. On the technical side, it features three turret cameras, a shoulder-mounted camera with cameraman, and five table-top microphones. What's more, the \"Plateau d\u00e9bat\" solution can be set up in a large room, such as the Barri\u00e8re casino theatre in Lille or the Raimu lounge at Fouquet's, making it ideal for a wide range of events. <strong>suitable for both face-to-face and distance learning events<\/strong> with a limited number of participants in the room.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Barri\u00e8re group has teamed up with TF1 Factory to launch its Corporate Broadcast digital events offering, benefiting from the expertise of the television group's teams. <\/p>","protected":false},"author":19,"featured_media":104985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1039,1643,2087,2191,2297],"type-darticle":[],"n_magazine":[],"class_list":["post-104983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-reunions","tag-seminaires","tag-covid-19","tag-hybride","tag-france-meetings","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ev\u00e9nements hybrides : le groupe Barri\u00e8re partenaire de TF1 Factory<\/title>\n<meta name=\"description\" content=\"Le groupe Barri\u00e8re s&#039;est associ\u00e9 \u00e0 TF1 Factory pour lancer l&#039;offre d&#039;\u00e9v\u00e9nements digitaux Corporate Broadcast jouant sur l&#039;expertise 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