What are the mandatory criteria for inclusion on this site?<\/h3>\n
Y. H. -<\/strong> The accommodation must have a bedroom and bathroom area, of course, but also a kitchen area where food can be heated and refrigerated. Of course, in our inventory, most of our long-stay accommodation also has a kitchenette. office area<\/strong>. To these guarantees we add the benefits of our Accor Live Limitless (ALL) loyalty programme, the reassurance of health protocols thanks to the ALLSafe label<\/a><\/strong> that we have put in place. Through the Apartments & Villas website, customers are also guaranteed the best price combined with greater flexibility thanks to our cancellation policy. On top of this, when long-stay accommodation is integrated into one of our establishments, customers benefit from the hotel know-how of our brands and from all associated services<\/strong>These include high-quality Wi-Fi, the ability to ask reception to print documents, catering and leisure facilities such as a gym and swimming pool.<\/p>\n More than 50,000 flats, villas and chalets are now available for booking on the Apartments & Villas website.<\/p><\/blockquote>\n Y. H. -<\/strong> In fact, we have seen two segments withstand the health crisis better than the standard hotel sector: the lifestyle<\/a> and long stays. Customers are more interested in this type of accommodation, which offers something extra<\/strong>. It allows you to feel at home while benefiting from hotel services. If you don't feel like going out or can't go to a restaurant because they are closed, you can cook in the comfort of your flat. The residence or hotel can also arrange for a meal to be delivered, while ensuring that health regulations are respected. It was this type of service that some customers came looking for during the pandemic, and which explains the resilience of long-stay accommodation<\/strong>.<\/p>\n Y. H. -<\/strong> Before the crisis, we were already seeing a blurring of the lines... the separation between leisure and business<\/a>There are many different types of traveller, with business travellers who decide to extend their trip a little to enjoy the destination and, conversely, holidaymakers who need to work while on holiday. This has been reinforced by the pandemic<\/strong>. Take, for example, people who wanted a change of scenery because they live in a small Parisian flat: through long-stay solutions, they have been able to find a pleasant environment in which to work while escaping from their everyday lives. During the school holidays, these solutions also enable parents to continue their professional activities in good conditions<\/strong>while their children enjoy the activities at the residence. Offering all these possibilities hits the nail on the head.<\/p>\n Y. H. -<\/strong> Yes, we will continue to invest in Adagio, the European leader<\/strong> hotel flats. This is our group's historic long-stay brand, and it's still the most popular. in full growth<\/a>. Our aim is to make the apart'hotels warm places to live, where people don't just come to sleep. Adagio is testing a number of things<\/strong> in this area, including a new design concept<\/a> that takes new trends into account, or a better understanding of common ground<\/a>We also have a new brand, Mantra, with coworking spaces and grocery shops where people can do their shopping. At the same time, we recently acquired another long-stay brand, Mantra. Based in the Asia-Pacific region, mainly in Australia and New Zealand, it offers premium, leisure-oriented services. We are continuing to develop this segment with the launch of new brands<\/strong> such as Swiss\u00f4tel Living, M\u00f6venpick Living and Novotel Living.<\/p>\n Y. H. -<\/strong> This long-stay option is also set to expand. This year, for example, a Swiss\u00f4tel Living will open in Jeddah<\/a>. For its part, M\u00f6venpick has several openings planned for its Living range, notably in Istanbul. You also have a Pullman Living coming out in Djibouti<\/a> and a Hyde Living in preparation at Munich airport. It is something we believe in very strongly<\/strong>. With Living, we can take a hybrid approach, catering for different types of clientele to ensure that the hotel has a good occupancy rate. This can take the form of entire units dedicated to long stays, or hotels that devote only a part of their inventory to them, with special floors reserved for extended stay<\/strong>. Depending on the destination and the location of the hotel, we can easily say that we are going to make 60 % of standard rooms and 40 of flats or 100 % Living, given the strong demand for long-stay accommodation. In this context, our lifestyle brands such as Mondrian and SLS<\/a> also have strong potential in this segment.<\/p>\n Y. H. -<\/strong> There is a growing demand for this type of offer. Some owners want a second home<\/strong> that also offers services such as a swimming pool, concierge, gym, communal areas and gardens. They want all these services, but they also know that they won't always be in their residence. So they can choose to rent out their accommodation<\/strong> (Editor's note: future developments include the Fairmont Residences Royal Palm Marrakech and the SO\/ Residences in Los Cabos, Mexico). In this case, you will find these accommodations on the Apartments & Villas website.<\/p>\n Y. H. -<\/strong> It's also one of the reasons we've launched this website, to raise awareness of onefinestay<\/a>. We are adding a new feature with the integration of 100 % from onefinestay in our loyalty programme<\/strong>. Previously, members of our programme could use their points to pay for onefinestay accommodation, but could not earn points by booking. Now they can do both. With the Apartments & Villas site, we really wanted to make our entire long-stay offer more accessible and ensure that our customers benefit from all their advantages when they book this type of offer.<\/p>\n Yassine Hachem, Accor's Director of Digital Customer Products, explains the reasons behind the launch of the Apartments & Villas website, as Accor develops long-stay accommodation and adapts its solutions to new trends.<\/p>","protected":false},"author":19,"featured_media":106585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,143],"tags":[1451,1573],"type-darticle":[51],"n_magazine":[],"class_list":["post-106543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","category-interviews","tag-accor","tag-longs-sejours","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\nWith the pandemic, are you seeing a growing demand for this type of accommodation?<\/h3>\n
As well as being resilient today, is long-stay accommodation just as well suited to future trends, particularly the rise of teleworking?<\/h3>\n
![\"Apartments-Mantra-Mooloolaba-Beach\"](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/03\/apartments-mantra-mooloolaba-beach.jpg\")
<\/a>Let's look at your offering. With Adagio Aparthotel, you already have a brand that is solidly positioned in this segment. Is it still a priority?<\/h3>\n
We're seeing more and more of your hotels offering a Living option. Will this offer continue to grow?<\/h3>\n
On the other hand, your luxury brands are more suited to what we call \"branded residences\" attached to a property development. How does this fit in with your Apartments & Villas offering?<\/h3>\n
The launch of this site also enables Onefinestay's offer to be better promoted.<\/h3>\n
![\"Apartments-Onefinestay-Marlborough-Place\"](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/03\/apartments-onefinsetay-marlborough-place.jpg\")
<\/a>