{"id":106795,"date":"2021-03-22T10:38:14","date_gmt":"2021-03-22T09:38:14","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=106795"},"modified":"2021-03-22T10:55:05","modified_gmt":"2021-03-22T09:55:05","slug":"interview-stephane-leleu-fertilizer","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-stephane-leleu-fertilizer","title":{"rendered":"Interview with : St\u00e9phane Leleu, Events Director, International Fertilizer Association"},"content":{"rendered":"<h3>What were your expectations of the hybrid event organised by PCMA in Singapore earlier this year?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> The main objective was to<strong>observe the staging of an international hybrid event<\/strong> with <strong>health constraints<\/strong> in force. Visit <strong>passenger route<\/strong> from Paris to arrival at the hotel, the day-to-day management of the <strong>travel<\/strong> and <strong>interactions between delegates<\/strong>. In short, the whole <strong>logistics<\/strong> behind the organisation of a hybrid conference attended by 300 people on site.<\/p>\n<h3>How did you experience this first international conference since the crisis? Is it possible, despite the constraints, to 'get your money's worth' in terms of business and exchanges?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> It's true that there were a lot of constraints, the daily PCR or ART tests were hard on the sensitive souls and the multiple documents to fill in were frightening! But in the end, the interactions were there, the exchanges were interesting, the cultural discoveries were there and the projects were imagined anew.<\/p>\n<blockquote><p>reassuring that we are all facing the same challenges and that our industry is resilient<\/p><\/blockquote>\n<h3>Is the ratio of constraints to benefits positive? Did you find the content relevant?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> Undeniably positive! In terms of content, it was enriching and reassuring to see that we are all facing the same challenges and that our industry is resilient.<\/p>\n<h3>Would you take part in the same event again?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> Immediately, now, tomorrow, what time is the flight?<\/p>\n<blockquote><p>Events are always a question of details, and in this context every detail is important.<\/p><\/blockquote>\n<h3>Do you think an event like this could be replicated on the French market, from both a technical and cultural point of view?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> Technically speaking, without a doubt. We have the technological resources and the appropriate infrastructure. On the other hand, imposing a strict itinerary on the participants, with no possible changes, seems to me difficult to apply.<\/p>\n<h3>Has this conference convinced you to switch to hybrid? Has it taught you some good practices, some avenues to explore to optimise this format?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> Of course it is! This is the preferred option for gradually emerging from this crisis. <strong>Events are always a question of detail<\/strong> and in this context, every detail is important. Hybrids require <strong>technical resources that are currently quite expensive<\/strong> and <strong>the question of balancing the budget clearly arises<\/strong>. On the other hand, I really liked the idea of having <strong>speakers from around the world<\/strong>This is done live on giant screens placed on stage next to the speakers who are physically present. This certainly makes it easier to get high-level speakers. What I did miss was the <strong>interactive<\/strong> between the classroom or virtual participants and the speakers.<\/p>\n<blockquote><p>a real weariness of the virtual 100% and a cruel lack of travel experience<\/p><\/blockquote>\n<h3>To what extent do you expect this conference format to become the norm in the long term, and to what extent does this mean a rethink of the events business model?<\/h3>\n<p><strong>St\u00e9phane Leleu -<\/strong> In the short to medium term, the hybrid format meets the constraints of being unable to travel, so it's the alternative. On the other hand, I think that<strong>the virtual 100% is really tiring<\/strong> and a cruel lack of travel experience, cultural discovery, exchange and interaction. The virtual component of the hybrid format will always be useful for those who don't have the means to travel, and potentially for those who do. <strong>additional income for the organiser<\/strong> but the very essence of our business is to create emotions in real life, not behind a screen!<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 5 of 7 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/dossier-hybrid-events-a-changeover-already-well-underway\" class=\"series-2237\" title=\"Special report - Hybrid events: the switchover is already well underway\">Special report - Hybrid events: the switchover is already well underway<\/a><\/div><p>Events Director for the International Fertilizer Association (IFA), St\u00e9phane Leleu attended one of the first international hybrid events to be organised since the start of the health crisis: the PCMA 2021 convention in Singapore in January. He shares his experience and analysis of the advantages and limitations of this format in the short and medium term.  <\/p>","protected":false},"author":17,"featured_media":106797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,143],"tags":[1101,1175,1229,1241,2191],"type-darticle":[51],"n_magazine":[],"class_list":["post-106795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-interviews","tag-singapour","tag-lieux-evenementiels","tag-mice","tag-evenements","tag-hybride","series-dossier-evenements-hybrides-un-basculement-deja-bien-avance","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview : St\u00e9phane Leleu, International Fertilizer Association<\/title>\n<meta name=\"description\" content=\"St\u00e9phane Leleu, Directeur des \u00e9v\u00e9nements pour l&#039;International Fertilizer Association (IFA), a particip\u00e9 \u00e0 l&#039;un des premiers \u00e9v\u00e9nements hybrides internationaux depuis le d\u00e9but de la crise sanitaire : la convention PCMA 2021, \u00e0 Singapour. 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