{"id":107545,"date":"2021-03-29T11:02:16","date_gmt":"2021-03-29T09:02:16","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=107545"},"modified":"2021-03-29T11:02:16","modified_gmt":"2021-03-29T09:02:16","slug":"voco-50-hotels","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/voco-50-hotels","title":{"rendered":"voco passes the 50-hotel mark"},"content":{"rendered":"

After the recent announcement of two openings in Scotland<\/a>The voco brand is confirming its dynamism worldwide with a new development expected later this year in Australia, in the centre of Brisbane. Including the establishments already open and those in the development phase, the brand launched by IHG in 2018 has now passed the following milestones 50 hotels worldwide<\/strong>All this in around twenty countries. In other words, a cruising speed well in line with the British group's target of 200 hotels within 10 years.<\/p>\n

\"\u00a0With its entry into the US and China last year, we anticipate significant growth potential for the voco brand and its unique offering for owners and customers alike.<\/em>\" commented Jane Mackie, Senior Vice President Marketing, Luxury and Upscale, IHG.<\/p>\n

To underpin its expansion, this brand, with its informal, contemporary and warm style, relies mainly on conversion of independent hotels<\/strong> such as the Franklin in New York and the Grand Central in Glasgow. New buildings are also on the cards, with a brand-new establishment expected in Edinburgh this year.<\/p>\n

In Europe, the brand is already present in the UK, Austria, Montenegro and France, in Paris and Strasbourg<\/strong>is preparing to conquer other markets. This year, it will make its debut in the Netherlands and Italy, in The Hague and Milan, before setting up in Germany in 2022, near Frankfurt airport. Another development expected this year, the brand's arrival in Africa<\/strong> with voco Johannesburg Rosebank.<\/p>\n