{"id":109479,"date":"2021-05-17T08:53:24","date_gmt":"2021-05-17T06:53:24","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=109479"},"modified":"2023-10-10T12:44:30","modified_gmt":"2023-10-10T10:44:30","slug":"madrid-congresses-sustainable-meetings","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/madrid-congresses-sustainable-meetings","title":{"rendered":"Congresses and meetings in Madrid: for a truly sustainable recovery"},"content":{"rendered":"<p>It's sure to be the next guest of honour at corporate meetings and major conferences. <strong>Sustainable development takes pride of place in the MICE sector<\/strong> and will undoubtedly play a key role in its recovery after the long wait caused by the pandemic.<\/p>\n<p>Companies are becoming increasingly involved in limiting their environmental impact, and climate change is also the second biggest concern of the younger generation, <strong>the Madrid Convention Bureau has made this one of the pillars of its strategy<\/strong>. A real seduction argument, even for <strong>a city that is already one of the most attractive in the world<\/strong> with over 25,000 meetings and events hosted in 2019.<\/p>\n<p><span style=\"font-weight: 400\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/madrid-ambitions-for-a-great-spain\">Read also: Madrid: the ambitions of a Spanish powerhouse<\/a><\/div><\/span><\/p>\n<p>The organisation that specialises in promoting the Spanish capital to the MICE sector, for example, was the first to create <strong>a department dedicated to the legacy of events<\/strong>. In other words, events that are designed from the outset to leave a positive mark on the city. This is one of the reasons, for example, why the Spanish Society of Stomatological and Aesthetic Prosthetics (SEPES) decided to hold the fiftieth edition of its trade fair here.<\/p>\n<p>\"\u00a0<em>For the first time, we are offering the opportunity to reach the general public<\/em>\" SEPES is delighted to announce an event to be held at the Palacio de Congresos Municipal next October. In collaboration with the Madrid Convention Bureau, this player in the medical sector intends to go beyond the scope of its own event to come and showcase its products and services.<strong> to meet the local population<\/strong>. In particular, a tent will be set up in the centre of Madrid where companies can take part in training activities.<\/p>\n<p>With this in mind, the Madrid Convention Bureau is involved in the creation of an informative website on radiotherapy oncology, in partnership with the SEOR association and the organisers of the ESTRO medical congress. In addition, to <strong>to give greater resonance to this event, which is expected to take place at the Feria de Madrid at the end of August<\/strong> and promote this still little-known medical field, the three have jointly developed the #INVISIBLES communication campaign.<\/p>\n<p>Going beyond the event itself, leaving a legacy other than the revenue generated or the jobs created: to support this strategy, <strong>the Madrid Convention Bureau is creating an environmental and heritage management tool<\/strong> designed to evaluate and propose positive actions to the organisers of major meetings. The agreement signed by the Madrid Convention Bureau with the Spanish Red Cross is another step in this direction. In May, a group of 30 agencies taking part in the Spanish DMC assembly were given a tour of its facilities, after which the delegates were invited to<strong> prepare 300 hygiene kits for children to be distributed to disadvantaged families<\/strong> in Madrid.<\/p>\n<p>Of course, while the Madrid Convention Bureau's involvement is opening up to new horizons, its primary interest is in reducing the environmental footprint of events, and it is uniting all the stakeholders around it. Organising associations, agencies, participants, hotel and restaurant partners: all are invited to follow its example.<strong> a course of action in line with the UN's Agenda 2030 for sustainable development<\/strong>.<\/p>\n<h3>A practical guide to implementing the UN's objectives<\/h3>\n<p>To this end, the Convention Bureau has published <strong>a guide to good practice to help implement the 17 objectives set out in the 2030 Agenda<\/strong> by players in the MICE sector. According to the World Tourism Organisation - a UN agency based in... Madrid - the MICE sector can have a positive impact on a number of issues, including the working environment, with decent working hours and the inclusion of vulnerable people, as well as energy consumption, the limited use of unnecessary products such as badges and pens, and the elimination of plastics and paper.<\/p>\n<p>Madrid's main trade fair and conference centre, IFEMA, is already following these guidelines, with a policy recognised by the European Commission and the European Parliament. <strong>ISO 14001, 20121 and 50001 certifications<\/strong> which has resulted in a reduction in electricity and gas consumption of more than 20 % or the use of 100 % clean, renewable energy.<\/p>\n<p>However, the environmental dimension of a convention or congress in Madrid does not only rely on the involvement of its conference venues. It's the city as a whole that immerses participants in <strong>a \"big green\" spirit<\/strong>. With 189 parks and gardens and 6,000 hectares of wooded areas, a quarter of its territory is home to the Monte del Prado nature reserve,<strong> Madrid is one of 120 cities in the world recognised as a \"Forest City\".<\/strong> by the Arbor Day Foundation and the Food and Agriculture Organization of the United Nations (FAO). A natural environment in keeping with the new eco-responsible ambitions of the MICE sector. Because sustainability is anything but an option, in Madrid even less so than elsewhere.<\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<tbody>\n<tr>\n<td style=\"width: 100%\">\n<h4><strong>Madrid Convention Bureau<\/strong><\/h4>\n<p>Ayuntamiento de Madrid. Plaza Mayor, 27. 28012 Madrid, Espa\u00f1a<br \/>\nE-mail : <a href=\"mailto:info.mcb@esmadrid.com\" target=\"_blank\" rel=\"noopener nofollow\">info.mcb@esmadrid.com<\/a><br \/>\nInternet: www.esmadrid.com\/mcb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>\n<figure id=\"attachment_109599\" aria-describedby=\"caption-attachment-109599\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/almudena-madrid-rio.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-109599\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/almudena-madrid-rio.jpg\" alt=\"Almudena-Madrid-Rio\" width=\"700\" height=\"396\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/almudena-madrid-rio.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/almudena-madrid-rio-300x170-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-109599\" class=\"wp-caption-text\">Almudena Cathedral, Madrid.<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With a Convention Bureau committed to the sustainability of events, environmentally-friendly conference and meeting venues and one of the greenest cities in the world, Madrid has everything to appeal to eco-responsible organisers. <\/p>","protected":false},"author":55,"featured_media":109655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1129,1667,2335,1039,1041],"type-darticle":[47],"n_magazine":[],"class_list":["post-109479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-developpement-durable","tag-congres","tag-rse","tag-reunions","tag-madrid","type-darticle-focus-partenaire","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Congr\u00e8s et r\u00e9unions \u00e0 Madrid : pour une reprise vraiment durable<\/title>\n<meta name=\"description\" content=\"Un Convention Bureau et des lieux respectueux de l&#039;environnement : Madrid a tout pour s\u00e9duire les organisateurs soucieux 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