{"id":109737,"date":"2021-05-19T13:51:08","date_gmt":"2021-05-19T11:51:08","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=109737"},"modified":"2021-05-21T11:13:12","modified_gmt":"2021-05-21T09:13:12","slug":"vienne-financing-conferences","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/vienne-financing-conferences","title":{"rendered":"Vienna, a unique effort for conferences and congresses"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/vienne-donau-city-business-version-rive-gauche-du-danube-20150224.html\/\"><strong>Vienna<\/strong> <\/a>was until the pandemic period the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/icca-paris-premiere-destination-congres-20200514.html\/\" target=\"_blank\" rel=\"noopener\"><strong>one of Europe's leading cities for the congress and conference industry<\/strong><\/a>. A role that the Austrian capital has played for 200 years. <strong>The MICE industry remains <\/strong>for the Viennese town councillors<strong> one of the driving forces behind economic activity<\/strong>. It has also been incorporated into the City of Vienna's 2030 economic and innovation strategy.<\/p>\n<p>Visit <strong>2020<\/strong>,<strong> the MICE industry has had a black year<\/strong>As is the case for tourism as a whole. <strong>The number of events fell by almost three quarters<\/strong>from a record 5,490 (2019) to 1,537. Of these, Vienna accounted for 570 congresses,...<\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/vienne-donau-city-business-version-rive-gauche-du-danube-20150224.html\/\"><strong>Vienna<\/strong> <\/a>was until the pandemic period the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/icca-paris-premiere-destination-congres-20200514.html\/\" target=\"_blank\" rel=\"noopener\"><strong>one of Europe's leading cities for the congress and conference industry<\/strong><\/a>. A role that the Austrian capital has played for 200 years. <strong>The MICE industry remains <\/strong>for the Viennese town councillors<strong> one of the driving forces behind economic activity<\/strong>. It has also been incorporated into the City of Vienna's 2030 economic and innovation strategy.<\/p>\n<p>Visit <strong>2020<\/strong>,<strong> the MICE industry had a black year<\/strong>As is the case for tourism as a whole. <strong>The number of events fell by almost three quarters<\/strong>from a record 5,490 (2019) to 1,537. Of this figure, Vienna accounted for 570 congresses, 143 of them international.<\/p>\n<p>Vienna is also adapting to the new post-Covid situation. \"\u00a0<em><strong>The general conditions have changed considerably and the effects of the pandemic will be with us for several years to come.<\/strong>. This may lead to a paradigm shift in certain segments of the meetings sector. But congresses and corporate events continue to play a central role in the revival of tourism in Vienna, the internationalisation of the city and the economic site as a whole,<\/em>\u00a0\"explains <strong>Peter Hanke, Municipal Councillor for Economic Affairs<\/strong>.<\/p>\n<p>\"\u00a0<em>In order to<strong>accelerate the recovery of the MICE business<\/strong>the city of Vienna has decided to<strong>grant additional funding of four million euros<\/strong>. Valid until the end of 2023, it will not only encourage large association congresses, but also corporate conferences,<\/em>\u00a0\"he adds.<\/p>\n<h3><span style=\"color: #a71f31\">A fund dedicated to the MICE industry with no equivalent in Europe<\/span><\/h3>\n<p>\"\u00a0<em>This is the first time in our city's history that a support fund has been made available to conference organisers to help them host events. It should start by attracting medium-sized events. I remain more sceptical about the immediate return of major conferences. We haven't yet analysed the psychological impact of covid on travellers' behaviour. But <strong>this fund is used to encourage the return of larger events<\/strong>. Especially as our health safety protocols are very strict,<\/em> \u00a0\"believes <strong>Norbert Kettner, Director of Vienna Tourist Office<\/strong>.<\/p>\n<p><strong>The Vienna Meeting Fund includes both traditional meetings and hybrid forms of events.<\/strong> There are some safeguards, however: to qualify for support from the City of Vienna - which can be as much as<strong> 60,000 per event -<\/strong>For the event to be a success, some of the participants must be physically present in the Austrian capital.<\/p>\n<p>\"\u00a0<em>I would like to stress that overnight stays in Vienna, with all their added value effects, are an essential prerequisite for using the maximum amount of funding of \u20ac60,000 per event, and that their importance in the amount of funding increases from year to year.<\/em>says Peter Hanke.<\/p>\n<p>The grant is based on specific criteria, including <strong>the number of overnight stays generated<\/strong>. La <strong>tonnage in 2021 is set at 10 %<\/strong> of the total number of participants. This will rise to 30 % in 2022 and 50 % in 2023.<\/p>\n<p>Any company can therefore claim its rights to this fund if it meets the conditions. Of course, this generosity has a purpose: to bring Vienna back into the ranks of the world's great conference cities.  \"\u00a0<em>The figures show that international events are not just the most economically profitable segment in good times. <strong>They can also make a major contribution to rebuilding tourism<\/strong> in the post-pandemic period<\/em>Norbert Kettner continues.<\/p>\n<p><strong>The city will also have to work on regaining its air connectivity<\/strong>. \"\u00a0<em>It's an essential step. Opening up to Europe with the covid digital certificate is just the first step. Vienna needs its intercontinental tourists. And here, we need to stimulate the return of airlines from outside Europe. I'm thinking in particular of the United States, Israel, the Gulf and the United Kingdom. Visitors from Asia will take longer to return<\/em>says the Director of Vienne Tourist Office.<\/p>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 5 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/business-tourism-austria-in-optimistic-mode\" class=\"series-2263\" title=\"Special report - Business tourism: Austria in optimistic mode\">Special report - Business tourism: Austria in optimistic mode<\/a><\/div><p>Vienna is devoting a budget of four million euros to help the MICE industry choose the Austrian capital for events and conferences. And it remains confident of its attractiveness...<\/p>","protected":false},"author":21,"featured_media":109775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1035,1037,1229],"type-darticle":[],"n_magazine":[],"class_list":["post-109737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-vienne","tag-autriche","tag-mice","series-tourisme-daffaires-lautriche-en-mode-optimiste","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vienne r\u00eave de faire danser de nouveau les congr\u00e8s<\/title>\n<meta name=\"description\" content=\"Vienne met en place un &quot;fonds congr\u00e8s&quot; pouvant atteindre 60 000 euros pour attirer de grands \u00e9v\u00e9nements et se relancer \u00e0 l&#039;international.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/vienne-financing-conferences\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vienne, un effort unique envers les conf\u00e9rences et congr\u00e8s\" \/>\n<meta property=\"og:description\" content=\"Vienne met en place un &quot;fonds congr\u00e8s&quot; pouvant atteindre 60 000 euros pour attirer de grands \u00e9v\u00e9nements et se relancer \u00e0 l&#039;international.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/vienne-financing-conferences\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T11:51:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T09:13:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/vienne-city-hall.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luc Citrinot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Citrinot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres\",\"name\":\"Vienne r\u00eave de faire danser de nouveau les congr\u00e8s\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/vienne-city-hall.jpg\",\"datePublished\":\"2021-05-19T11:51:08+00:00\",\"dateModified\":\"2021-05-21T09:13:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/c74b2eea412d55da7482e81e95f8edc3\"},\"description\":\"Vienne met en place un \\\"fonds congr\u00e8s\\\" pouvant atteindre 60 000 euros pour attirer de grands \u00e9v\u00e9nements et se relancer \u00e0 l'international.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/vienne-financement-conferences-congres#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/vienne-city-hall.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/05\/vienne-city-hall.jpg\",\"width\":750,\"height\":563,\"caption\":\"Les congr\u00e8s vont ils revenir rapidement \u00e0 Vienne ? 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