{"id":113135,"date":"2021-09-01T15:38:04","date_gmt":"2021-09-01T13:38:04","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=113135"},"modified":"2023-01-04T17:08:52","modified_gmt":"2023-01-04T16:08:52","slug":"competition-experience-nakhle-cerruti-viparis","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/competition-experience-nakhle-cerruti-viparis","title":{"rendered":"Takeover, competition, experience: interview with Pablo Nakhle Cerruti (Viparis)"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-apres-15-mois-de-fermeture-comment-envisagez-vous-la-reprise-de-l-activite\">After 15 months of closure, how do you see the business resuming?<\/h3>\n\n\n\n<p><strong>Pablo Nakhle Cerrutti -<\/strong> For Viparis, 2021 is going to be very much like 2020. Last year, we worked from January to mid-March, i.e. for two and a half months, with some additional activity in September. But in 2021, <strong>we'll be working for roughly three and a half months<\/strong>From 2 September, with the Maison et Objets show, to 15 December, with the boat show, to which we can add a few events last June.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-pablo-nakhle-viparis\">Read also: Interview : Pablo Nakhle Cerruti, CEO of Viparis<\/a><\/div><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ce-redemarrage-sera-t-il-a-la-hauteur-de-vos-attentes\">Will this recovery live up to your expectations?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> The second half of 2021 will be rather paradoxical. On the one hand, there is a silver lining:<strong> the number of events planned for this period is equivalent to that of 2019<\/strong>. This was due to a combination of postponements of events that could not be held in the first half of the year and the recurring effect of shows held every two years, such as Maison&amp;Objet and Who's Next. On the other hand, the number of exhibitors and the surface area devoted to trade fairs were halved. So Viparis is back in business<strong> 50 % less than before the crisis<\/strong>. Added to this is the uncertainty surrounding international events, particularly corporate events. We have no visibility on the evolution of travel restrictions. At the same time, some multinationals are still banning their staff from travelling or attending events. The corporate segment will undoubtedly take the longest to recover. But, as it is a pro-cyclical sector, the day will come when it does, <strong>A strong start<\/strong>. You have to be patient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-au-dela-de-2021-quand-voyez-vous-un-retour-a-la-normale\">Beyond 2021, when do you see a return to normal?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> If things continue to pick up at their current pace, we should have a good year in 2022 and be back on track.<strong> pre-crisis levels in 2024, thanks to the Olympic Games<\/strong>. Paris, and therefore Viparis, has an incredible opportunity in this crisis, in that it is hosting the first major post-covid world event, in addition to the Rugby World Cup the year before. This will speed up the return to normality.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/09\/viparis-congres-2019.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/09\/viparis-congres-2019.jpg\" alt=\"In the final months of 2021, Viparis expects the number of events to be on a par with 2019.\" class=\"wp-image-113149\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/09\/viparis-congres-2019.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/09\/viparis-congres-2019-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>In the final months of 2021, Viparis expects the number of events to be on a par with 2019. (c) Bullit<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pour-autant-la-crise-ne-devrait-pas-etre-sans-effets-sur-le-marche-mondial-des-congres-a-quelles-evolutions-vous-attendez-vous\">Nevertheless, the crisis is likely to have an impact on the global congress market. What changes are you expecting?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> In the world 'after', and even 'after the after', we'll no doubt be going back to <strong>a more continental dimension to events<\/strong>. For example, in certain sectors, you have a major exhibition in each of the four major continental European countries: Germany, Spain, France and Italy. But in the future, global companies and exhibitors will be thinking not in terms of individual countries, but in terms of Europe as a whole. They will be wondering which trade fairs will enable them to penetrate this market. As a result, <strong>between the four, there may be one or two too many<\/strong>. This logic of rationalisation can also be seen in the corporate world, particularly in the tech sector. For example, Microsoft used to tour sixteen cities a year, which is almost all year round. Now they're going to limit themselves to four destinations. So we're going to have to fight hard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cette-competition-accrue-pourrait-elle-etre-dommageable-a-paris\">Could this increased competition be damaging to Paris?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> Competition is going to be even fiercer, because we all closed at the same time and we're all going to start up again at the same time. There are no longer any vested interests, no longer any status quo. But Paris has what it takes. <strong>It is Europe's leading city for trade fairs and the world's leading city for conferences.<\/strong> When it comes to conferences and events, the competition is between major cities. Of course, the investments made by Viparis are taken into account, but in the end, what the major international clients buy is Paris, its heritage, its art of living, its sense of innovation. Paris remains one of only ten cities with a global reach. Along with London, it is the only city in Europe to do so. The other metropolises have a more European vocation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Paris remains one of only ten cities with a global reach. In Europe, it is the only city in this category, along with London.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vous-attendez-vous-aussi-a-une-rationalisation-sur-le-marche-des-salons\">Are you also expecting to see a rationalisation of the exhibition market?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> A show is only<strong> a reflection of the economic basin<\/strong> in which it is located. France is the world leader in the food industry, so SIAL is bound to be in France, in Paris, and not elsewhere. The same goes for the Paris Air Show, France being the world's leading aerospace country, or anything to do with fashion and luxury. On the other hand, there may be a reconfiguration of the building trade fairs, as the Germans are stronger in this area. Germany has a strong tradition of trade fairs and will undoubtedly gain market share. But you also have to bear in mind that competition between German cities is fierce. In the end, there will no doubt be a double-edged sword, with European cities playing a key role in hosting trade fairs and global cities involved in major events. And <strong>they will be in Paris or London and nowhere else.<\/strong> Viparis' niche is attracting major international events and trying to make them last. The Salesforce World Tour at Porte de Versailles, for example, is twice the size of the Paris Motor Show. That's what it's all about.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-paris-convention-centre.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-paris-convention-centre.jpg\" alt=\"Viparis-Paris-Convention-Centre\" class=\"wp-image-96992\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-paris-convention-centre.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-paris-convention-centre-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>The Paris Convention Centre, the largest convention centre in Europe.<\/figcaption><\/figure><\/div>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/itv-menegaux-ot-paris-valeurs-20221201.html\/\" data-id=\"137185\">Corinne Menegaux (OT Paris): \"A city with the same values\".<\/a><\/p><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alors-que-le-digital-a-demontre-etre-une-alternative-credible-aux-rencontres-physiques-cette-concurrence-vous-inquiete-t-elle\">At a time when digital has proved to be a credible alternative to physical meetings, are you worried about this competition?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> I believe in the future of this profession. Business travel is definitely going to change. Instead of visiting your subsidiary in the United States four times a year, you'll probably only go once or twice a year, and the rest will be done by videoconference. On the other hand, the model of the professional gathering where you can see your prospects, customers, suppliers and innovations in the sector all at the same time, <strong>this one will be the winner<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cependant-qu-est-ce-qui-fera-qu-un-participant-privilegie-la-rencontre-physique-au-format-numerique\">However, what will make a participant prefer the physical meeting to the digital format?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> In this context, the content of the event is very important. Partitioned formats will disappear. Take <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/vivatech-innovation-travail-mobilite-20210621.html\/\" target=\"_blank\" rel=\"noopener\">Vivatech<\/a>. You have stands, and that's a trade show, but you also have keynotes, and that's a conference. And finally, you've got evening parties, and that's an event.<strong> This notion of \"festivalisation\" will gain weight<\/strong>. Having sites that are pleasant to live in, where you can eat well and sleep well, is also essential. I bet that, in the years to come, you'll even see wellness stands and spas appearing on exhibition sites. Non-European delegates don't want to have to walk more than 10 minutes from their hotel to attend their event, but paradoxically they want to go home feeling that they have discovered the city.<strong>. The experience we can bring to it is therefore essential<\/strong>. But it's something we've already been thinking about, as evidenced by the opening of the Mama Shelter and Novotel hotels at Porte de Versailles and the restaurant-lounge Le Perchoir.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/paris-expo-porte-de-versailles\">Read also: Paris Expo Porte de Versailles continues its metamorphosis<\/a><\/div><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comme-pour-beaucoup-d-autres-choses-la-pandemie-va-accelerer-des-evolutions-deja-en-cours\">As with many other things, the pandemic will accelerate developments that are already underway.<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> This crisis is the catalyst for these weak signals. We're going to have to <strong>bringing life back to our places<\/strong>And what Viparis has done at Porte de Versailles is just the beginning. Next year we will be opening the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/cnit-forest-reunion-defense-20210309.html\/\" target=\"_blank\" rel=\"noopener\">CNIT at La D\u00e9fense<\/a>where we worked on the atmosphere and the CSR dimension of the venue. In the near future, I hope to be able to present to you the renovation of the Palais des Congr\u00e8s, which will eventually be completed. We're going to revisit all our sites, square metre by square metre, with a focus on experience, flexibility and digital technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-rse-comment-abordez-vous-ces-deux-sujets-plus-que-jamais-dans-l-air-du-temps\">Digital and CSR: how do you approach these two subjects, which are more than ever in the air these days?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> Having connected sites is obviously key and we are working on this, for example to <strong>move to 5G before the others<\/strong>These include high-density WiFi, Bluetooth for geolocation and LoRa for transporting information for connected objects. CSR issues are obviously just as important. We are in the process of completing the<strong> Viparis carbon footprint<\/strong> which will make it possible to estimate the carbon cost of taking part in an event, even if there are many external factors that we do not take into account, such as travel and freight. For our part, we are also working on the products we use to maintain our green spaces, short circuits, water consumption and the operation of our buildings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-qu-en-est-il-de-l-achevement-de-la-modernisation-de-la-porte-de-versailles\">What about completing the modernisation of the Porte de Versailles?<\/h3>\n\n\n\n<p><strong>P. N. C. -<\/strong> Phase 3, which involves the renovation of halls 2 and 3, has been put on hold for the time being. We were unable to carry it out during the pandemic and, as the Porte de Versailles will be an Olympic site, the City of Paris has asked us to <strong>postpone the start of work until after 2024<\/strong>. The only thing planned for Porte de Versailles is the Mixcit\u00e9 project, with two hotels to be built between now and the Olympics: an Eklo hotel in Vanves, a sort of revamped youth hostel, and another from the German budget chain Motel One in Issy-les-Moulineaux. We needed to have low-cost hotels, because the people who come to the trade fairs are not just senior executives with expense accounts, but also fitters and delegates from all over the world who don't always have a large budget.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-pavillon-6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-pavillon-6.jpg\" alt=\"Viparis-Pavillon-6\" class=\"wp-image-96990\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-pavillon-6.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/05\/viparis-pavillon-6-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Pavilion 6 at Paris Expo Porte de Versailles.<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Takeover, competition, experience: Pablo Nakhle Cerruti, Managing Director of Viparis, talks about the near future of trade fairs and congresses in Paris, as well as more distant horizons with the changes brought about by the current crisis.<\/p>","protected":false},"author":19,"featured_media":81471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,143],"tags":[39,141,1241,1667,2297],"type-darticle":[51],"n_magazine":[],"class_list":["post-113135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-interviews","tag-paris","tag-salons","tag-evenements","tag-congres","tag-france-meetings","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 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