Especially as the use of cards in everyday life is a major trend...<\/h3>\n
MR H. -<\/strong> And it's true. It is becoming increasingly essential, even for small purchases such as buying a baguette. Already, when we studied the market in 2019 in anticipation of this new offer, we noted that cash was losing ground<\/strong>. But with covid and the possibility of contactless payment of up to 50 euros, and the massive use of e-commerce, the trend has accelerated even further. Three years ago, 68% of purchases in France were paid for in cash, there are now only 59 %<\/strong>. All the indicators show that the payment card's market share will continue to grow.<\/p>\n We think the time has come to create an innovative card, based on our ALL loyalty programme.<\/p><\/blockquote>\n MR H. -<\/strong> That's right, the French market is lagging behind in these value-added cards<\/strong>. While in the United States there are on average 3.5 cards in a wallet, in France the figure is just 1.3. The reason for this is historical. The GIE des cartes bancaires was a pioneer in creating the CB. However, as the cards are almost exclusively offered by banks, they offer few advantages to the cardholder apart from insurance. But the market is changing. That's why we think the time has come to to create an innovative menu, based on our ALL loyalty programme<\/a><\/strong>. With our ecosystem of 42 brands, thousands of bars and restaurants, coworking spaces, and our strong presence both locally and internationally, it should have a great resonance. Today's event, we're launching it in France, followed by Germany in 2022<\/strong>before continuing to roll it out in other countries.<\/p>\n MR H. -<\/strong> In 2019, we have launched a call for tenders to select the network. Based on technical criteria and expertise, we have decided to work with VISA<\/a> on a global scale. Its acceptance network is a key element, because we wanted a card that would be accepted by all everyday retailers<\/strong>. Then, to offer a card, you also need an issuer. It was important to us that it be well established in markets where we have a good network of hotels<\/strong> and a large number of customers. France, Germany and the United Kingdom, to name the major countries, but we want to go much further. We have launched a Europe-wide call for tenders and it's the BNP<\/a> which was chosen on the basis of commercial criteria and the digitalisation of the customer experience.<\/p>\n MR H. -<\/strong> In order to reach as many customers as possible, the bank should not be an obstacle. With this offer, we are delivering this message: it's the right time to change your card, but without changing bank<\/strong>. We need to dispel the myth that a payment card is automatically issued by the bank where your account is held. As part of our agreement, BNP agreed to connect the card to the accounts of other banks. BNP wanted to be more present in the payment sector and the innovation around this card is proof of their know-how and expertise.<\/p>\n MR H. -<\/strong> It is thanks to BNP in particular that we can offer no commission on foreign expenditure<\/strong>in every country in the world. This is a major advantage for all travellers. BNP has also brought all its technological know-how to bear in building the Accor Pay application<\/strong>. Through it, customers can consult their entire spending history, segment it by type, see the points they have accumulated, and also call the insurance company in the event of a dispute, in addition to a whole range of security features. As for smartphone payments, we will be integrating the Apple Pay solution in 2022, and the other 'X' Pay solutions - Android Pay, Google Pay - thereafter.<\/p>\n MR H. -<\/strong> In a fairly traditional way, it comes with an insurance package that is among the best on the market, but we have innovated in certain respects. For example, the ALL Pulse card, which is the most affordable with a subscription of 54 euros, includes 850 euros of mobile phone insurance<\/strong> in the event of breakage or loss. It's the only one on the market to offer this level of protection.<\/p>\n Among other features associated with the ALL Explorer and ALL Ultimate cards, travellers can segment their business and personal expenses within the application.<\/p><\/blockquote>\n MR H. -<\/strong> In addition to the basic offer, customers can choose the packages that are most interesting for them. These formulas, which have a bleisure dimension, will certainly appeal to employees of SMEs, the self-employed and executives of large companies who do not have a corporate card. Among other features associated with the ALL Explorer and ALL Ultimate cards, travellers have the possibility of segment their business and personal expenses<\/strong> in the application. What's more, from October onwards, expense reports will be available for better management of expense claims. In the coming months, we will also be adding the possibility of associating scanned receipts<\/strong> to these expenses. These are just some of the \u00e0 la carte benefits, but there are others. For example, customers can choose to have access to a lounge in the event of a flight delay, or take advantage of a concierge service to organise their travel arrangements, book a train ticket or hire a car for home delivery. All from the app, via chat.<\/p>\n MR H. -<\/strong> It sets itself apart by accelerating the recognition of our customers. In the hotel world, there are few examples where a payment card is associated with an acceleration of statuses<\/strong> within the loyalty programme. Some groups play down this possibility, or even forbid it. On our side, this acceleration is built in for all three card levels. This means that a traveller can move very quickly from Silver to Gold status, and therefore benefit from upgrades in particular. This acceleration is further enhanced by the fact that higher statuses also earn more points. The bottom line, all these points can be converted into overnight stays, of course, but also to go and see a PSG match<\/strong> or their favourite artist at the Accor Arena. Beyond the hotel, we offer an ecosystem that rewards customers in their everyday lives, through their passions. That's what the ALL programme is all about.<\/p>\n MR H. -<\/strong> We are targeting private individuals, both leisure and business travellers, who may have had the bad experience of incurring expenses abroad, and whose spending does not result in free hotel stays or unforgettable family experiences. By targeting the end consumer, we question their loyalty to the traditional payment card<\/strong>. We want our customers to take a different look at the companies in their portfolio and ask themselves the real questions. What added value do they bring? We want to convince them to switch to a card that offers much more than just insurance. The sum of all these assets could enable us to take a considerable share of the market.<\/p>","protected":false},"excerpt":{"rendered":" Worldwide acceptance, \u00e0 la carte benefits, choice of VISA and BNP as partners, enhanced loyalty: Mehdi Hemici, Senior Vice President Loyalty and Partnerships at Accor, presents the new ALL-VISA payment card.<\/p>","protected":false},"author":19,"featured_media":113763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,143],"tags":[1029,1099,1451],"type-darticle":[51],"n_magazine":[],"class_list":["post-113751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outils-de-gestion","category-interviews","tag-programmes-de-fidelisation","tag-cartes-affaires","tag-accor","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\nIn this context, your intention seems to be to go further than the fairly standard cards issued by banks, by adding a number of advantages.<\/h3>\n
Why did you choose VISA and BNP as your partners to create this offer?<\/h3>\n
![\"\"](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/09\/accor-carte-all-visa.jpg\")
<\/a>However, your new offer is clearly an ALL-VISA card. The bank seems to be taking a back seat. Why is that?<\/h3>\n
What are the benefits, for example?<\/h3>\n
In your desire to go further than the usual payment cards, what insurance do you offer?<\/h3>\n
However, it is above all the \u00e0 la carte benefits that set your card apart. What are these advantages based on?<\/h3>\n
Apart from that, how does this card contribute to the ALL loyalty programme?<\/h3>\n
Who are you targeting with the ALL-VISA card?<\/h3>\n