{"id":115247,"date":"2021-10-25T10:15:56","date_gmt":"2021-10-25T08:15:56","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=115247"},"modified":"2023-08-25T16:01:32","modified_gmt":"2023-08-25T14:01:32","slug":"cannes-invests-in-mice-standing","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/cannes-invests-in-mice-standing","title":{"rendered":"Cannes invests in MICE to maintain its standing"},"content":{"rendered":"<p>By inviting a group of journalists last September to visit the <strong>Palais des Festivals<\/strong>As part of a series of events organised by the French MICE Association, the people in charge of Cannes' MICE sector were keen to send out a clear message: the destination is ready for the return of events. What's more, the pause and reflection period imposed by the crisis has enabled us to improve our offering, so that we can come back even stronger. \" <em>Since the summer of 2020, we have been developing a recovery plan to <strong>emerge from this crisis better and more competitive<\/strong><\/em> \"says Jean-Michel Arnaud, President of the Palais des Festivals et des Congr\u00e8s de Cannes. \" <em>We've suffered a lot in recent months, but Cannes has bounced back, as always.<\/em> \"confirms Managing Director Didier Baudoin. \" <em>There's a big schedule of activity for the end of the year and for 2022. We're not yet sure of the gauges, and we don't know if everyone will come back. It's up to us to be intelligent, creative and better than before the crisis.<\/em> \"he continues. This improvement will involve a new infrastructure, the <strong>Hi5 Studio<\/strong>which marks the famous palace's entry into the hybrid era. Located on the fifth floor, with a <strong>120 m\u00b2<\/strong>the newcomer boasts a capacity of <strong>350 people<\/strong>.<\/p>\n\n\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/cannes-palais-studio-hybride\">Read also: Cannes: the Palais des Festivals inaugurates its hybrid studio<\/a><\/div>\n\n\n\n<p>The Palais des Festivals, which has also been given a new <strong>medical concierge service<\/strong>is also preparing for the future with <strong>new appointments<\/strong>. <strong>Two new events<\/strong> will be launched early next year: the <strong>World Artificial Intelligence Cannes Festival<\/strong> (WAICF) will be held from <strong>10 to 12 February<\/strong> coming up. Then from 6 to 9 March the <strong>Cannes International Resilience Forum<\/strong> will deal with the management of major risks, whether climatic, nuclear, health, security or IT-related.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Competition is fierce between all destinations, and we all need to find events that are right for us.<\/p><\/blockquote>\n\n\n\n<p>\" <em>Competition is fierce between all destinations, and we all need to find events that are right for us.<\/em> \"explains R\u00e9gis Faure. He continues: \" <em>The major organisers are in the process of reviewing their portfolios, which means that some trade fairs are likely to disappear. So we've decided to co-produce two events<\/em> \".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/cannes-retour-firmament-mice-20230411.html\/\" data-id=\"146667\">Cannes back in the MICE firmament<\/a><\/p><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-marriott-fait-peau-neuve\">The Marriott gets a makeover<\/h3>\n\n\n\n<div class=\"wp-block-image size-full wp-image-115509\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"470\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/10\/marriott.jpg\" alt=\"Marriott Cannes\" class=\"wp-image-115509\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/10\/marriott.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/10\/marriott-300x201-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Renovation of the Marriott, completed in June, cost \u20ac65 million<\/figcaption><\/figure><\/div>\n\n\n\n<p>The Palais des Festivals is not the only player in Cannes' MICE sector to have invested to prepare for the future. The <strong>Marriott<\/strong> has undergone a major makeover, which involved <strong>18 months of work<\/strong> and no less than <strong>65 million euros<\/strong> investment programme. This has resulted in the reorganisation of the entrance hall, now with a new staircase and a bridge to accommodate reception. The rooms, initially excluded from the renovation plan, also benefited in the end, given the health and tourism context... As for the mythical theatre, a vestige of the time when the Palais des Festivals occupied the hotel site, it has been preserved in its original state to retain all its former lustre: an essential facility for plenary sessions at the major seminars that the Marriott hotel regularly hosts.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/cannes-offre-evenements-hybrides-20210412.html\/\" data-id=\"108257\">Cannes rolls out its hybrid events offering<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 3 of 5 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/mice-en-cote-dazur\" class=\"series-2285\" title=\"MICE in the C\u00f4te d&#039;Azur\">MICE in the C\u00f4te d'Azur<\/a><\/div><p>In Cannes, another flagship destination on the C\u00f4te d'Azur, MICE-related investment focused mainly on renovating the Marriott hotel and the Palais des Festivals.<\/p>","protected":false},"author":17,"featured_media":113523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[1019,1183,1229,1667,1853,2297],"type-darticle":[],"n_magazine":[],"class_list":["post-115247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-incentive","tag-france","tag-cannes","tag-mice","tag-congres","tag-salons-professionnels","tag-france-meetings","series-mice-en-cote-dazur","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes investit sur le MICE pour maintenir son standing<\/title>\n<meta name=\"description\" content=\"A Cannes, autre destination phare de la C\u00f4te d\u2019Azur, les investissements li\u00e9s au MICE se sont principalement 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