{"id":116113,"date":"2021-11-17T10:12:53","date_gmt":"2021-11-17T09:12:53","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=116113"},"modified":"2021-12-14T13:53:20","modified_gmt":"2021-12-14T12:53:20","slug":"meet-in-alsace-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/meet-in-alsace-mice","title":{"rendered":"Meet in Alsace working to boost MICE business"},"content":{"rendered":"

After a sharp drop in activity following the Covid-19 epidemic, Mice activity is picking up again in Alsace, buoyed by the dynamism of Strasbourg<\/a> <\/strong>and the promotional organisation Meet in Alsace<\/strong>. \"With 31 projects supported in September and 25 in mid-October, we are back on track. pre-crisis levels<\/strong>\"\u00a0<\/em>underlines Mireille Dartus<\/a>Director of the Strasbourg Convention Bureau. This comes as a relief after the 218 requests managed in 2020 compared to 430 in 2019.<\/p>\n

Through personalised contacts and scouting, the convention bureau is pulling out all the stops to attract organisers and win out over rival destinations. meetings and team-buildings<\/strong> These events are designed to bring together colleagues and business associates, and to re-create links. While the size of groups has not returned to pre-crisis levels, Strasbourg is also playing the cross-border market card, with an increase in transactions from Belgium, Germany and even Switzerland.<\/p>\n

Confidence is also high for 2022, given the postponements and new requests. Many of these are linked to the France's Presidency of the Council of the European Union<\/strong> for six months. The congresses will also resume in 2022, the last one scheduled for this year having been cancelled a few weeks ago because of health regulations for participants from afar and borders that are still closed internationally. \"\u00a0We are already working on the period 2023-2025<\/em>\" adds Mireille Dartus.<\/p>\n

Strasbourg's new Parc Expo to be delivered in mid-2022<\/h3>\n

To make a difference, Strasbourg is also banking on its new products<\/strong> with the opening of the 123-room Aloft Strasbourg Etoile hotel (Marriott group) in 2020 and, this year, the residence Citadines Eurom\u00e9tropole Strasbourg<\/a> housing 166 studios and 400 m2 of modular lounges, as well as the L\u00e9onor Hotel. Located in the city centre, this 4-star design hotel has been converted from a 19th-century mansion that was once a court house and more recently a police station. The challenge was to fit out 116 rooms and suites, as well as 4 large function rooms for up to 120 people and a gourmet restaurant run by the Ducs d'Alsace team.<\/p>\n

However, the main course in mid-2022 will include the inauguration of the Parc Expo<\/strong>This is the work of architects Kengo Kuma & Associates, who designed the stadium for the Tokyo Olympic Games. This facility, comprising 5 halls managed by GL Events<\/a> will benefit from its proximity to the Marriott Hotel (250 rooms) and the Palais de la Musique et des Congr\u00e8s, which has been equipped with a state-of-the-art audiovisual platform to meet the demand for hybrid events<\/a>.<\/p>\n

Mulhouse in an intermediate position<\/h3>\n

But when it comes to MICE, Alsace also means Mulhouse<\/strong>The city is easily accessible by TGV high-speed train and by air thanks to the airport platform shared with Basel<\/a>its Swiss neighbour. In the absence of a convention centre, Alsace's second-largest city is playing the medium-sized residential seminars,<\/strong> combined with outdoor activities if required. \"\u00a0Mulhouse is well placed to host events with up to 500 or 600 participants<\/em>\" says Nathalie Birling, Director of the Convention Bureau.<\/p>\n

\"Hemicycle<\/a>
Hemicycle of the Soci\u00e9t\u00e9 Industrielle de Mulhouse (c) SIM<\/figcaption><\/figure>\n

The city has a number of new features this autumn. The first is the opening of a 180-seat auditorium<\/strong> in the historic Soci\u00e9t\u00e9 Industrielle de Mulhouse (SIM) building, which is an excellent addition to its range of meeting rooms. The second is in accommodation, with the opening of the Best Western Plus Au Cheval Blanc hotel, which has taken advantage of the health crisis to create a spa and renovate its 83 rooms as well as its 20-person meeting room. With 99 rooms, the 4* Golden Tulip Mulhouse B\u00e2le also benefited from the renovation of its 4 modular lounges of 30 and 50 m2 (up to 140 people).<\/p>\n