{"id":117257,"date":"2021-12-13T10:56:32","date_gmt":"2021-12-13T09:56:32","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=117257"},"modified":"2022-09-16T16:32:54","modified_gmt":"2022-09-16T14:32:54","slug":"melia-hotels-turns-to-luxury-collections","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/melia-hotels-turns-to-luxury-collections","title":{"rendered":"Meli\u00e1 Hotels turns to luxury collections"},"content":{"rendered":"<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/me-melia-barcelone-20211108.html\/\" target=\"_blank\" rel=\"noopener\">Meli\u00e1 Hotels International<\/a> is no exception to the rule: every hotel group must have in its portfolio<strong> a collection of iconic luxury hotels<\/strong>. Accor, with the announcement of<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-emblems-collection-20211123.html\/\" target=\"_blank\" rel=\"noopener\">Emblems Collection<\/a>and IHG, including <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/vignette-collection-premiers-etablissements-20211207.html\/\" target=\"_blank\" rel=\"noopener\">the first Vignette establishments began to appear<\/a>Some of the world's leading hotel groups, such as Radisson, Hyatt, Hilton and Marriott, have recently embarked on this path. The current period is undoubtedly opening up opportunities for groups to attract independent hotels with character, eager for the commercial support that global players can offer them.<\/p>\n<p><span style=\"font-weight: 400\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hybrid-meetings-ideas\">Read also: Hybrid meetings: a guide to running them successfully<\/a><\/div><\/span><\/p>\n<p>With this in mind, the Spanish group has succumbed to fashion and unveiled the Meli\u00e1 Collection. It offers the group prospects for growth by turning to \"luxury\" hoteliers.\u00a0<em>who are looking to expand with a leading hotel group while retaining their own identity. <strong>all the essence and personality of their hotels<\/strong> emblematic<\/em>Gabriel Escarrer, Managing Director of Meli\u00e1 Hotels International.<\/p>\n<p>But Meli\u00e1 also sees this as a way of<strong> distinguish some of its top-of-the-range hotels<\/strong>Meli\u00e1 Collection hotels, unique in their atmosphere, design or food and beverage offer. To launch this collection and kick-start its momentum, the Spanish hotelier has elevated six establishments to the status of \"Member of the Meli\u00e1 Collection\", different in their positioning but united by the unique experience they offer.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/melia-pro-business-traveller-benefits\">Read also: Meli\u00e1 Pro: new benefits for business travellers<\/a><\/div>\n<p>These include a luxury lodge in the heart of the Tanzanian savannah, the Serengeti Lodge, and a hacienda in the heart of the Canary Islands, the Hotel Hacienda Del Conde, as well as, in Dubai, a design hotel with exclusive villas and private pools in the heart of a huge polo estate, the Hotel Desert Palm. However, the Meli\u00e0 Collection is not just about resorts and leisure activities, as its first members also include <strong>three city hotels, two in Paris and one in London<\/strong>.<\/p>\n<p>These establishments have the following in common <strong>charm and an arty streak<\/strong> like the Hotel London Kensington, whose d\u00e9cor evokes the historic motifs of William Morris wallpapers, or the Villa Marquis hotel in Paris, which dates back to the early 19th century and was visited by many artists, including Victor Hugo. For its part, the Maison Colbert is stretching a thread between France and Spain by paying tribute to the links between the Spanish artist Joaqu\u00edn Sorolla and the French capital.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Spanish group Meli\u00e0 has unveiled a new brand, the Meli\u00e0 Collection, designed to house emblematic hotels, both resorts and urban establishments. The first members of the collection include two in Paris and one in London. <\/p>","protected":false},"author":19,"featured_media":117281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1501,39],"type-darticle":[52],"n_magazine":[],"class_list":["post-117257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotellerie-haut-de-gamme","tag-paris","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meli\u00e0 Hotels se tourne \u00e0 son tour vers les collections de luxe<\/title>\n<meta name=\"description\" content=\"Le groupe Meli\u00e0 a d\u00e9voil\u00e9 une nouvelle marque, la Meli\u00e0 Collection, destin\u00e9e \u00e0 accueillir des resorts et des 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