{"id":117343,"date":"2021-12-13T17:34:36","date_gmt":"2021-12-13T16:34:36","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=117343"},"modified":"2023-01-03T16:52:35","modified_gmt":"2023-01-03T15:52:35","slug":"trenitalia-marketing-paris-lyon","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/trenitalia-marketing-paris-lyon","title":{"rendered":"Trenitalia begins marketing its Paris-Lyon-Milan route"},"content":{"rendered":"<p>Just a few days before the launch of its Paris-Milan services via Lyon on 18 December, <strong>Trenitalia finally unveils its commercial offer<\/strong>. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/thello-octobre-paris-lyon-milan-20210902.html\/\" target=\"_blank\" rel=\"noopener\">As announced<\/a>From Saturday onwards, its Frecciarossa (Red Arrow) high-speed trains will make two round trips a day between Paris and Milan, stopping at Lyon Part-Dieu, Chamb\u00e9ry and Modane stations in France and Turin Porta Susa station in Italy. Departures are scheduled from Paris-Lyon at 7.26 am and 3.18 pm and from Milano Centrale at 6.25 am and 3.53 pm. If traffic is good, <strong>three other frequencies should be added<\/strong> in the first half of 2022.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/trenitalia-france-clientele-pro-20221214.html\/\" data-id=\"138213\">Trenitalia France: a \"winning bet\" for the first year, with a focus on business customers<\/a><\/p><\/aside>\n\n\n\n<p>Faced with the arrival of this competitor and its two daily rotations, SNCF is - for the time being - playing safe. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sncf-business-premiere-paris-lyon-20211020.html\/\" target=\"_blank\" rel=\"noopener\">the serenity card<\/a> highlighting the volume of its daily offering with <strong>22 return trips by TGV Inoui<\/strong>In addition, there will be 2 to 3 Ouigo low-cost TGVs. And all this while awaiting the launch in spring 2022 of its very low-cost service, Ouigo Vitesse Classique, between Paris Bercy and Lyon Perrache stations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proposer-mieux-que-la-business-premiere-avec-la-classe-executive\">Offering more than Business Premi\u00e8re with Executive Class<\/h3>\n\n\n\n<p>The Frecciarossa goes on sale today on the Trenitalia.com website and in the Trenitalia branches.<strong> shops at Paris-Lyon and Lyon Part-Dieu stations<\/strong>. The launch of an in-house application will complement direct sales, while travel agencies will be able to start distributing tickets on 18 December. The Oui.sncf website will not, of course, be selling tickets for Trenitalia, which is coming to run on its highly lucrative Paris-Lyon route as part of the opening up of rail competition in Europe. All the more so as the Italian company is starting operations with<strong> aggressive pricing<\/strong> to rapidly win market share.<\/p>\n\n\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rail-competition-italy\">Read also: Rail competition: Italy as a model?<\/a><\/div>\n\n\n\n<p>A seat in Standard class, the equivalent of 2nd class on the SNCF, is available from \u20ac23 for Paris-Lyon and \u20ac29 for Milan. For business travel in Business class, equivalent to 1st class, the minimum cost is<strong> 29 on Paris-Lyon<\/strong> and \u20ac36 for Paris-Milan. With the option of travelling in a \"Silenzio\" car to work in complete tranquillity, the comfort of wide leather seats (69 cm) that recline up to 109\u00b0 and the service of a snack including a hot or cold drink and a sweet or savoury snack.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/12\/trenitalia-frecciarossa-executive.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"474\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/12\/trenitalia-frecciarossa-executive.jpg\" alt=\"Executive class.\" class=\"wp-image-117351\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/12\/trenitalia-frecciarossa-executive.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2021\/12\/trenitalia-frecciarossa-executive-300x203-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Executive class.<\/figcaption><\/figure><\/div>\n\n\n\n<p>But Trenitalia could especially make a difference with high-contribution business customers with its <strong>Executive class with a hushed ambience<\/strong>equipped with just 10 armchairs. Spaced out and swivelling, 74 cm wide, they will allow passengers to enjoy a meal served at the seat and snacks concocted by Italian chef Carlo Cracco. The fare will cost \u20ac139 to the capital of Gaul and \u20ac165 for the full journey. Finally, each train will be equipped with the Sala Meeting, a meeting room for 2 to 5 people that Trenitalia markets on the Paris-Lyon, Paris-Chamb\u00e9ry and Paris-Modane routes. Fares start from \u20ac113 per person based on two occupants, with a sliding scale of charges beyond that (i.e. \u20ac75 for 5 people).<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/roberto-rinaudo-president-trenitalia-france-20230102.html\/\" data-id=\"138547\">\"Anything is possible\": Roberto Rinaudo, Chairman of Trenitalia France<\/a><\/p><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-se-faire-servir-son-repas-a-sa-place-avec-easybistro\">Have your meal served to you with EasyBistro<\/h3>\n\n\n\n<p>Focusing more than ever on on-board service, the Italian airline will be offering in its three classes a <strong>high-speed Internet connection<\/strong> accompanied by a travel portal providing access to the press, games, music and practical information. The EasyBistrot tab will also allow passengers to order food and drink from the bar before being served at their seat. Unless the passenger opts to buy from the vendor whose food trolley will be on the train during the journey. All the more reason to make the most of your working time...<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<h3>From Thello to Trenitalia<\/h3>\n<p>If Trenitalia now competes directly with SNCF in France,<strong> the Italian company has already had a presence in France<\/strong> through its subsidiary<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/thello-adieux-france-20210628.html\/\" target=\"_blank\" rel=\"noopener\"> Thello<\/a> which until June operated the Paris-Milan-Venice night trains as well as a daytime service in the PACA region with its 6 Marseille-Nice-Milan return frequencies. It carried one million passengers a year, 3\/4 of them on the Marseille-Milan route.<\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"<p>Defying the SNCF on Paris-Lyon, its most lucrative route, the Italian railway company will start its two daily services on 18 December in Frecciarossa, its high-speed trains with three classes, Standard, Business and Executive.<\/p>","protected":false},"author":71,"featured_media":117349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[1353,1431],"type-darticle":[52],"n_magazine":[],"class_list":["post-117343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-compagnies-ferroviaires","tag-train","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO 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