{"id":121281,"date":"2022-02-21T10:50:24","date_gmt":"2022-02-21T09:50:24","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=121281"},"modified":"2023-10-10T12:44:32","modified_gmt":"2023-10-10T10:44:32","slug":"dynamic-growth-in-urban-residences","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/dynamic-growth-in-urban-residences","title":{"rendered":"Continued dynamic growth for urban residences"},"content":{"rendered":"

If proof were needed of the vitality of the long-stay accommodation sector, the growth prospects of the Ascott group would give a fairly good idea of its potential. growth dynamic<\/strong>. With the opening of 40 residences in 2021, notably in Strasbourg in France, and the signing of 72 new projects at the same time, the Singaporean specialist in the sector is heading for the 160,000-unit mark worldwide by 2023, compared with 133,000 units at present.<\/p>\n\n\n\n

With more than 500 residences already in operation and another 300 under development, all in around thirty countries, Ascott<\/a> has strengthened its a leading position thanks to its network<\/strong>but also for the quality of its offering. The group has been recognised as the best in the world in the urban residences category at the World Travel Awards in 2021, taking a place usually held by another Singaporean group, Frasers Hospitality.<\/p>\n\n\n\n

\"Fraser<\/a>
Fraser Suites Hamburg.<\/figcaption><\/figure><\/div>\n\n\n\n

Unlike Ascott, this other key player in the long-stay sector, also Singaporean, has shown itself to be a leader in its sector. more measured in its global expansion<\/strong>Fraser Suites, focusing its ambitions in Asia with the expansion of its network in China's main cities over the coming years. Present in Paris and London with its five-star Fraser Suites residences, the group has signed its latest development in Europe in 2019 with the Fraser Suites Hamburg, in a listed building dating from 1907.<\/p>\n\n\n\n

Conversely, while Ascott is leveraging the appeal of its Citadines brand and its new lifestyle brand lyf to expand its footprint in Asia-Pacific, its original cradle, its horizons are broadening in the Middle East, more recently in Africa, and naturally in Europe. On this continent, the number 1 in long-stay accommodation has on franchising to accelerate its expansion<\/strong>a growth driver that has already been implemented in France with Citadines franchises at Nantes<\/a> and Strasbourg<\/a>soon in Toulouse and Amsterdam. \"\u00a0Our first establishment in the Netherlands, from which we will strengthen our presence in this market<\/em>\" says Ngor Houai Lee. Another Citadines franchise will open shortly in Vienna, before another Citadines is added in the last quarter of 2022. \"\u00a0While we are also looking at projects in Germany, Italy and Spain, our focus in 2022 will be on our development in Eastern Europe.<\/em>\" says Ascott's European Director.<\/p>\n\n\n