{"id":121917,"date":"2022-03-07T08:46:31","date_gmt":"2022-03-07T07:46:31","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=121917"},"modified":"2022-03-07T09:34:40","modified_gmt":"2022-03-07T08:34:40","slug":"growth-groups-hierarchy-2021","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/growth-groups-hierarchy-2021","title":{"rendered":"Hotel groups: growth and global hierarchy at the end of 2021"},"content":{"rendered":"

While Marriott has just opened its 8,000th hotel in the world - quite a symbol, since this hotel is located right next to the group's future new headquarters in Bethesda, a suburb of Washington - the American group remains the world's leading hotel group<\/strong> with almost 1.5 million rooms. This is considerably more than Hilton and its one million rooms, and almost twice as many as Accor, which announced a hotel portfolio of almost 775,000 rooms at the end of last year.<\/p>\n

With growth of 3.9 % last year, the world's leading hotel group continues to show strong growth momentum despite the crisis. Nearly 86,000 rooms will be added to its network by 2021, half of them outside France and a quarter from the conversion of existing hotels.<\/p>\n

Same growth momentum among the world leaders<\/h3>\n

However, Marriott is far from being the only major hotel group to have expanded its offering over the last year. Hilton's room supply is expected to grow by 5.6 % in 2021, and Accor's by +3 %.<\/strong> with organic growth of 288 hotels, while Wyndham<\/a>whose business model, like Choice Hotels, is based almost entirely on franchising, has announced growth of 2 %.<\/p>\n

In this panorama, two groups - IHG and Hyatt - each stand out in their own way. The first, long the world's leading group before Marriott absorbed Starwood in 2016 and the Chinese group JinJiang made a name for itself in the sector, has for the last two years been a major player in the hotel sector. a degree of stability in its global network<\/strong>. Not that the British hotelier is not in the same dynamic as its competitors, since its gross growth has reached identical levels, at +5.0% compared with 2020. But its determination to strengthen the consistency and quality of two of its major brands<\/strong>Holiday Inn and Crowne Plaza, which have been updating their establishments for several years now, have pushed out a number of hotels that are not in line with these improvement plans, particularly in the Atlantic region.<\/p>\n