{"id":122229,"date":"2022-03-10T22:21:57","date_gmt":"2022-03-10T21:21:57","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=122229"},"modified":"2022-03-29T11:41:01","modified_gmt":"2022-03-29T09:41:01","slug":"so-flagship-paris","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris","title":{"rendered":"SO\/ Paris: a new flagship for Accor's lifestyle brand"},"content":{"rendered":"<p>The veil is beginning to be lifted on the future lifestyle hotel So\/Paris, part of the Morland Mixit\u00e9 Capitale project. Developed by Emerige, one of the major players in the Paris of tomorrow, the complex aims to<strong> refurbishment of the Cit\u00e9 administrative on boulevard Morland<\/strong>. Designed in the early 60s by architect Albert Laprade. Previously closed to visitors, it has now been redesigned by David Chipperfield and CALQ Architecture as a place to live, play and work. With a lively, attractive street running through it, the site is being transformed into a dozen or so spaces open to Parisians and tourists alike, including <strong>a 162-room hotel on the banks of the Seine<\/strong>expected in the next few weeks, in keeping with the innovative tone of this redesigned venue.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotels-france-2022-openings\">Also read: Overview of hotel openings in France in 2022<\/a><\/div>\n<p>Part of the Group <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-position-lifestyle-20201125.html\/\" target=\"_blank\" rel=\"noopener\">Ennismore<\/a>The So\/ brand was not yet represented in Paris, but its trendy spirit had already spread around the world, to Auckland, Bangkok, Saint Petersburg and Vienna, with artistic directors guaranteeing its success. <strong>avant-garde positioning<\/strong> such as Christian Lacroix, Karl Lagrefeld and Vikttor &amp; Rolf. For its debut on the Paris scene, a number of personalities have been involved, including Ne\u00efl Beloufa, Thomas Fougeirol, Olafur El\u00edasson and Studio Other Spaces, while on the fashion side, the wardrobe for the SO\/Paris teams has been entrusted to rising fashion star Guillaume Henry, Artistic Director of Patou.<\/p>\n<figure id=\"attachment_122237\" aria-describedby=\"caption-attachment-122237\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris-bonnie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-122237 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris-bonnie.jpg\" alt=\"The Bonnie restaurant-bar-club, a Paris Society concept \u00a9David Chipperfield Architects, Berlin \" width=\"700\" height=\"385\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris-bonnie.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris-bonnie-300x165-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-122237\" class=\"wp-caption-text\">The Bonnie restaurant-bar-club, a Paris Society concept \u00a9David Chipperfield Architects, Berlin<\/figcaption><\/figure>\n<p>In addition to its 140 rooms and 22 suites with a view, spread between the 7th and 14th floors of the building, the So\/Paris will feature lively spaces in keeping with the brand's image, including a new restaurant-bar-club concept proposed by Paris Society, called Bonnie. On the relaxation front, SO\/Paris will offer an urban wellness experience in partnership with French natural skincare brand Codage. Guests will also have access to the vast fitness room and swimming pool at the Morland Mixit\u00e9 Capitale complex. The So\/Paris will also have a business dimension with<strong> 200m2 of meeting space<\/strong>It features four modular rooms with natural daylight. The bar and club are also available for private hire for tailor-made events.<\/p>","protected":false},"excerpt":{"rendered":"<p>The lifestyle brand So\/ is coming to Paris with a trendy hotel on the banks of the Seine, as part of the renovation of the former administrative centre on Boulevard Morland into a living space.  <\/p>","protected":false},"author":19,"featured_media":122235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[39,1451,1501,1575],"type-darticle":[],"n_magazine":[],"class_list":["post-122229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-paris","tag-accor","tag-hotellerie-haut-de-gamme","tag-lifestyle","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SO\/ : un nouveau flagship trendy \u00e0 Paris<\/title>\n<meta name=\"description\" content=\"D\u00e9clinaison lifestyle de Sofitel, la marque So\/ arrive \u00e0 Paris avec un h\u00f4tel trendy pos\u00e9 en bord de Seine, et qui s&#039;inscrit dans la r\u00e9habilitation en lieu de vie de l&#039;ancienne cit\u00e9 administrative du boulevard Morland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SO\/ Paris : un nouveau flagship pour la marque lifestyle d&#039;Accor\" \/>\n<meta property=\"og:description\" content=\"D\u00e9clinaison lifestyle de Sofitel, la marque So\/ arrive \u00e0 Paris avec un h\u00f4tel trendy pos\u00e9 en bord de Seine, et qui s&#039;inscrit dans la r\u00e9habilitation en lieu de vie de l&#039;ancienne cit\u00e9 administrative du boulevard Morland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T21:21:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T09:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris\",\"name\":\"SO\/ : un nouveau flagship trendy \u00e0 Paris\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg\",\"datePublished\":\"2022-03-10T21:21:57+00:00\",\"dateModified\":\"2022-03-29T09:41:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"D\u00e9clinaison lifestyle de Sofitel, la marque So\/ arrive \u00e0 Paris avec un h\u00f4tel trendy pos\u00e9 en bord de Seine, et qui s'inscrit dans la r\u00e9habilitation en lieu de vie de l'ancienne cit\u00e9 administrative du boulevard Morland.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg\",\"width\":680,\"height\":526,\"caption\":\"Vue du futur So\/ Paris. \u00a9Emerige \u00a9J\u00e9r\u00e9my L\u00e9on\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SO\/ Paris : un nouveau flagship pour la marque lifestyle d&rsquo;Accor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SO\/: a new trendy flagship in Paris","description":"The lifestyle arm of Sofitel, the So\/ brand is arriving in Paris with a trendy hotel on the banks of the Seine, part of the renovation of the former administrative centre on Boulevard Morland.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris","og_locale":"en_GB","og_type":"article","og_title":"SO\/ Paris : un nouveau flagship pour la marque lifestyle d'Accor","og_description":"D\u00e9clinaison lifestyle de Sofitel, la marque So\/ arrive \u00e0 Paris avec un h\u00f4tel trendy pos\u00e9 en bord de Seine, et qui s'inscrit dans la r\u00e9habilitation en lieu de vie de l'ancienne cit\u00e9 administrative du boulevard Morland.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris","og_site_name":"Voyages d&#039;affaires","article_published_time":"2022-03-10T21:21:57+00:00","article_modified_time":"2022-03-29T09:41:01+00:00","og_image":[{"width":680,"height":526,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris","url":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris","name":"SO\/: a new trendy flagship in Paris","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg","datePublished":"2022-03-10T21:21:57+00:00","dateModified":"2022-03-29T09:41:01+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"The lifestyle arm of Sofitel, the So\/ brand is arriving in Paris with a trendy hotel on the banks of the Seine, part of the renovation of the former administrative centre on Boulevard Morland.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/so-paris.jpg","width":680,"height":526,"caption":"Vue du futur So\/ Paris. \u00a9Emerige \u00a9J\u00e9r\u00e9my L\u00e9on"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"SO\/ Paris : un nouveau flagship pour la marque lifestyle d&rsquo;Accor"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/122229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=122229"}],"version-history":[{"count":12,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/122229\/revisions"}],"predecessor-version":[{"id":123065,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/122229\/revisions\/123065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/122235"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=122229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=122229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=122229"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=122229"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=122229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}