{"id":122367,"date":"2022-03-15T12:57:39","date_gmt":"2022-03-15T11:57:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=122367"},"modified":"2022-03-15T14:32:21","modified_gmt":"2022-03-15T13:32:21","slug":"accor-balances-luxury-and-lifestyle","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-balances-luxury-and-lifestyle","title":{"rendered":"Accor: towards a balance between historic brands, luxury and lifestyle"},"content":{"rendered":"<p>Far from it, the health crisis has not dampened the growth prospects of the major hotel groups. Accor, for example, opened 288 hotels last year, adding 41,000 rooms. This represents a<strong> net growth of 3 % in 2021<\/strong>This brings the French group's network to more than 5,300 hotels and 778,000 rooms, ranking Accor sixth in the world. In the face of competition from Marriott, Hilton, IHG and others, Accor likes to emphasise that it is the hotelier with the most openings and new hotels in its main historic markets.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/growth-groups-hierarchy-2021\">Read also: Hotel groups: growth and global hierarchy at the end of 2021<\/a><\/div>\n<p>In Europe in particular, Accor has signed up 153 new hotels (+20 1TP3Q compared with 2020), while<strong>In China, the pace of growth is even faster<\/strong> (+39 %) with 350 hotels under development for 520 hotels currently in operation. And it is no coincidence that China will be the first destination to discover Accor's brand new luxury brand, the Emblems Collection, with the Guiyang Art Centre Hotel in Guizhou province, due to open at the end of the year. With flagship openings such as Banyan Tree Doha La Cigale Mushaireb last year and<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/qatar-2022-ouvertures-20211223.html\/\" target=\"_blank\" rel=\"noopener\"> Luxury Raffles and Fairmonts expected in Qatar this year<\/a>,<strong> the India, Middle East, Africa and Turkey region<\/strong> is also keeping up the French group's growth momentum.<\/p>\n<p>Together with other flagship developments such as the Sofitel Barcelona Skipper and Shanghai North Bund, the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/pullman-singapour-movenpick-istanbul-20211014.html\/\" target=\"_blank\" rel=\"noopener\">Pullman Orchard Singapore<\/a>Novotel Mexico City Insurgentes, Novotel Liverpool Paddington Village, <strong>Accor expects to open more than 300 new hotels and resorts in 2022<\/strong>. \"\u00a0<em>We anticipate an even higher rate of growth this year, and are delighted to have started signing up new hotels again, at a rate of one a year.<\/em>r\", said Agn\u00e8s Roquefort, Accor's Managing Director of Development. The 'pipeline', the number of hotels in the pipeline, amounts to more than 1,200 establishments and 214,000 additional rooms, a far cry from the levels announced by Marriott and Hilton, which both have nearly 500,000 rooms in the pipeline.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/2022-new-hotels-europe\">Read also: New hotels expected in Europe in 2022<\/a><\/div>\n<p>As part of this development, Accor is moving towards<strong> greater balance<\/strong> between its budget and mid-range brands, which continue to generate the largest volumes, and the luxury and top-of-the-range segments, which now account for almost 40 % of planned openings. The Group's portfolio, already one of the most diversified in the sector with around forty brands, will be further expanded with<strong> the launch of two luxury brands<\/strong> :<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-emblems-collection-20211123.html\/\" target=\"_blank\" rel=\"noopener\"> the Emblems Collection<\/a> and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rome-luxe-lifestyle-20210225.html\/\" target=\"_blank\" rel=\"noopener\">Orient Express<\/a>which are due to debut in Rome and Saudi Arabia. At the same time, Accor is speeding up the expansion of Fairmont and Raffles, with the latter expected this year in Doha, Macau, Boston and London, for one of the most significant openings of the hotel year with the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/raffles-londres-luxe-histoire-20211202.html\/\" target=\"_blank\" rel=\"noopener\"> conversion to a luxury hotel<\/a> of the former War Office, frequented in its day by Winston Churchill.<\/p>\n<figure id=\"attachment_122379\" aria-describedby=\"caption-attachment-122379\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-orient-express-rome.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-122379 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-orient-express-rome.jpg\" alt=\"The Grand H\u00f4tel de la Minerve, the first Orient Express hotel expected in Rome.\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-orient-express-rome.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-orient-express-rome-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-122379\" class=\"wp-caption-text\">The Grand H\u00f4tel de la Minerve, the first Orient Express hotel expected in Rome.<\/figcaption><\/figure>\n<p>But above all,<strong> the french group has made lifestyle hotels its new spearhead<\/strong>This is reflected in the creation last year of the Ennismore group, a joint venture in which Accor holds a majority stake. \"\u00a0<em>Lifestyle is one of the fastest growing segments of the hotel industry, and we are seeing this through increased demand for our brands.<\/em>\" said Gaurav Bhushan, Co-CEO of Ennismore. With 90 properties in operation and more than 160 under development, the French group plans to triple the number of its contemporary hotels by 2023, which, with their attractive restaurants and bars for both local guests and travellers, have demonstrated greater resilience to the impact of the pandemic.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotels-france-2022-openings\">Also read: Overview of hotel openings in France in 2022<\/a><\/div>\n<p>Of the 14 banners that comprise Ennismore, 2022 will see <strong>some landmark openings, notably in Paris<\/strong> with a Maison Delano Paris, the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/so-flagship-paris-20220310.html\/\" target=\"_blank\" rel=\"noopener\">So\/Paris<\/a> and a <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-la-defense-mars-20220203.html\/\" target=\"_blank\" rel=\"noopener\">Mama Shelter<\/a> which has just opened in the La D\u00e9fense district. For its part, the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hoxton-lifestyle-barcelone-20220314.html\/\" target=\"_blank\" rel=\"noopener\"> The Hoxton<\/a> plans to open three new stores in Barcelona, London and Brussels. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/25hours-copenhague-dubai-20220117.html\/\" target=\"_blank\" rel=\"noopener\">25hours<\/a> in Copenhagen. Outside Europe, luxury brand SLS is preparing its arrival in the Puerto Madero district of Buenos Aires, and Mondrian will be setting up shop in the Duxton Hill district of Singapore.<\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<tbody>\n<tr>\n<td style=\"width: 100%\">\n<h3>France and Southern Europe still a priority for Accor<\/h3>\n<p>As the undisputed leader in the European hotel industry, Accor continues to strengthen its offering in its key markets of France and Southern Europe. With 1,914 hotels, the region accounts for more than a third of the French group's global network. \"\u00a0<em>With <strong>a hotel open every five days by 2021<\/strong>The Group's resilience has been demonstrated by the strength of its brands in all segments, including 53 hotels with over 4,600 rooms in the economy and mid-range segments alone.<\/em>\" said Maud Bailly, Accor's Managing Director for Southern Europe.<\/p>\n<p>In 2022, Accor still has <strong>numerous projects for its flagship brands<\/strong> such as Novotel, Mercure and ibis in Southern Europe, while deploying new upmarket brands in the region such as M\u00f6venpick and Swiss\u00f4tel. With its up-to-the-minute positioning, focused on environmental and social impacts and the circular economy, another brand is growing rapidly in France and Southern Europe: the budget brand <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/greet-quatre-nouveaux-hotels-france-20211220.html\/\" target=\"_blank\" rel=\"noopener\">greet<\/a>. \"\u00a0<em>With 15 hotels already signed up in 2021 and 10 planned for 2022, greet is part of a strong conviction: the hotel industry of tomorrow will be sustainable and responsible, or it won't be.<\/em>\" said Maud Bailly.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>With its hotel portfolio set to grow by 3% in 2021, the Accor group is continuing to expand in its key markets. 300 new establishments are expected by 2022, with a diversification of the offer towards luxury and lifestyle.<\/p>","protected":false},"author":19,"featured_media":122377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1137,1451,1499,1575,127,1013],"type-darticle":[],"n_magazine":[],"class_list":["post-122367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-moyen-orient","tag-accor","tag-hotels-daffaires","tag-lifestyle","tag-europe","tag-chine","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - 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