Are you just as confident about the corporate segment?<\/h3>\n\n\n\n
MR K. -<\/strong> We have observed three things in this market. Firstly, that SMEs are returning to our hotels more quickly than large companies. For both health and economic reasons, the latter are going to drag this policy out a little longer<\/strong>Secondly, business travel still takes place on a local or even regional scale. Secondly, business travel is still on a local or even regional scale, as in Europe and the United States, where this segment is doing very well<\/strong>. On the international front, however, there is still some way to go. The gap between the recovery in domestic travel and international business travel is expected to be between 12 and 24 months. Finally, a number of trends are now becoming evident, some of which began before the crisis and have accelerated since.<\/p>\n\n\n\n MR K. -<\/strong> For example, Accor began thinking about this topic back in 2017 by investing in Wojo<\/a>. The coworking spaces<\/strong> are now well established in the landscape<\/a>. Remote working has become common practice. According to the latest studies I've read, the number of permanent teleworkers is set to double between 2022 and 2023. We've all learnt, by force during the crisis, that it's possible to work remotely. But it's even better to work in a nice, friendly place<\/strong>This is why our concept of 'workspitality', the intersection of work and hospitality, supported by our Wojo brand, is so important. It's a real concept that we support, because the momentum already identified before the crisis and which accelerated during it will continue.<\/p>\n\n\n\n MR K. -<\/strong> Indeed, the physical meeting is undoubtedly even more essential today, whether it's to recreate a corporate culture with employees or to renew links with customers. Even if there will be a place in the future for hybrid meetings, and that's why we've created the partnership ALL Connect<\/a> with Microsoft, the return to physical meetings is obvious<\/strong>. At the moment, it is mainly small and medium-sized meetings that are driving this activity, but in the second half of the year, and in 2023, we should see the return of large events and major trade shows.<\/p>\n\n\n\n MR K. -<\/strong> There's no doubt that today it's leisure that's driving the recovery in our business, with a gap of 6 to 12 months depending on the region. This was initially thanks to domestic and regional customers, before expanding internationally in recent months with the reopening of routes to the Middle East and the United States. However, we are amazed at the speed at which business travel has picked up again<\/strong> since the start of the year. But in the end, when everyone realised that the impact of this variant was less significant, business travel picked up again at the same rate as in the autumn after just a few weeks.<\/p>\n\n\n\n We are amazed at the speed with which business travel has picked up since the start of this year<\/p><\/blockquote>\n\n\n\n MR K. -<\/strong> Absolutely, there's no doubt about it. Of course, the pandemic will have a lasting effect, and some companies will be looking to make savings. But the value of physical meetings, whether in-house or with customers, remains essential. For the time being, large companies, particularly in the US, are still cautious<\/strong> about international travel. But for most of the people I talk to, the problem is all the rules about entering or leaving a country, which make things complex. When things get back to normal, this will help you get back on the move.<\/strong>. That's what companies expect today. In this context, reinsurance on health conditions continues to be an issue, and we are continuing to strengthen our protocol. ALL Safe<\/a>launched at the start of the pandemic in partnership with Bureau Veritas, and now in place in 97% of our establishments.<\/p>\n\n\n\n MR K. -<\/strong> We are indeed seeing this increase in the number of overnight stays in business travel. Our figures show this trend towards \"\u00a0travel less, but better<\/strong>\" This trend can be explained by economic reasons, of course, but also by the fact that we have moved from 'work from office' to 'work from anywhere'. This trend can be explained by economic reasons, of course, but also by the fact that we have moved from \"work from office\" to \"work from anywhere\". This is changing habits. For example, rather than making a round trip to Singapore in 48 hours, it is now more efficient to stay an extra day or two on site<\/strong> to continue working in the same time zone. This is where lively lobbies and functional coworking spaces can make the transition possible.<\/p>\n\n\n\n MR K. -<\/strong> It fits in perfectly with this idea of \"work form anywhere\". Working in the lobby or bar of a Mama Shelter or Hoxton is always fun. These are lively, bustling places<\/strong>Here, hotel guests mingle with local residents. So you get the feeling that you're not in a hotel, but in a place where people live. Many people are looking for this spirit. By focusing on both design and the Food & Beverage experience - with a strong emphasis on the restaurant and bar - lifestyle hotels appeal not just to young people, but to all types of guest. In our partnership with Ennismore<\/a>We have brands such as Jo&Joe and Mama Shleter, which are more economical and mid-range, and others which are more upmarket, such as Delano and Hoxton. This segment is one of the fastest growing in the hotel industry today, which is why the creation of this lifestyle division with Ennismore is one of the strategic pillars<\/strong> for Accor.<\/p>\n\n\n\nWhat developments are you thinking about?<\/h3>\n\n\n\n
![\"Pullman](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-pullman-montparnasse-reunions.jpg\")
<\/a>Despite the rise of teleworking, meetings nevertheless seem to be enjoying a revival.<\/h3>\n\n\n\n
But aren't leisure customers taking precedence over business customers in your priorities?<\/h3>\n\n\n\n
Given the growing importance of leisure customers, is the business segment still just as essential for Accor?<\/h3>\n\n\n\n
During the pandemic, it was suggested that longer business trips would be a future trend. Are you seeing this in practice?<\/h3>\n\n\n\n
![\"Novotel](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/03\/accor-novotel-le-havre.jpg\")
<\/a>With its trendy lobbies, is the lifestyle hotel industry, which is very much in vogue these days, also targeting business travellers?<\/h3>\n\n\n\n