{"id":123527,"date":"2022-04-07T18:58:25","date_gmt":"2022-04-07T16:58:25","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=123527"},"modified":"2022-04-13T12:16:07","modified_gmt":"2022-04-13T10:16:07","slug":"accor-leader-southern-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-leader-southern-europe","title":{"rendered":"Accor strengthens its leadership position in Southern Europe"},"content":{"rendered":"<p>Looking at the projects presented, Accor is not about to be dethroned from its position as hotel leader in Southern Europe. With 53 hotel openings and a new hotel signed up every six days by 2021, <strong>the french group has further strengthened its offering in its key market<\/strong>This represents more than a third of its portfolio (36 %) and an offer now exceeding 1,900 hotels. The group is also pleased to point out that the deals signed in 2021 represented a market share of 37 % of future projects in the region - and even 55 % in France - according to STR, \"\u00a0<em>twice the performance of its direct competitor in the region<\/em>\" .<\/p>\n<p><span style=\"font-weight: 400;\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-balances-luxury-and-lifestyle\">Read also: Accor: towards a balance between historic, luxury and lifestyle brands<\/a><\/div><\/span><\/p>\n<p>In line with the French group's global strategy, the Southern Europe region will see an acceleration in development in the luxury, premium and lifestyle segments over the coming years, with the ambition of reaching 40 % of new projects. In this context<strong>The MGallery brand of boutique hotels is expecting nine hotels by 2022.<\/strong>These include an establishment planned for the end of 2022 in Paris, within the Duo towers designed by Jean Nouvel, as well as a hotel in Crete, the Niko Seaside Resort. Business travel being what it is today, leisure destinations will be at the heart of this luxury and premium growth strategy, whether it be the Balearic Islands, the Algarve, Puglia, Sardinia or Israel, with a first Swiss\u00f4tel resort on the Mediterranean coast.<\/p>\n<p>However, development also involves <strong>major cities such as Barcelona<\/strong>The region will also see the arrival of new brands such as Swiss\u00f4tel, M\u00f6venpick and Orient Express. The region will also see the arrival of new brands such as Swiss\u00f4tel, M\u00f6venpick and Orient Express, including<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rome-luxe-lifestyle-20210225.html\/\" target=\"_blank\" rel=\"noopener\"> a first hotel is planned in Rome<\/a>. Pending further developments for the brand <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-emblems-collection-20211123.html\/\" target=\"_blank\" rel=\"noopener\">Emblems<\/a>the luxury hotel collection recently launched by Accor.<\/p>\n<h3>Economy and mid-range also in the spotlight in Southern Europe<\/h3>\n<p>However, the French hotelier has not forgotten what made it king in its original homeland. <strong>its budget and mid-range brands Mercure, Novotel and ibis are just as much in the limelight<\/strong> of this development plan. The Southern Europe region has registered 53 new hotel projects in these segments in 2021, representing 63 % of room signings in the two- and three-star segments. This appeal is being driven by innovations such as the ibis B\u00e9thune Centre Gare, whose \"Square\" design concept blurs the boundary between the street and the lobby, but also by a focus on sustainability, with <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/greet-quatre-nouveaux-hotels-france-20211220.html\/\" target=\"_blank\" rel=\"noopener\">the greet economic brand<\/a>.<\/p>\n<p>Focused on \"\u00a0<em>circular hospitality<\/em>\" This banner will see the opening of 10 establishments in 2022, in addition to the 15 hotels opened in 2021 and the 15 signed last year. \"\u00a0<em>Tomorrow's hotels will be more than ever <strong>caring, sustainable living spaces<\/strong>,<\/em> says Maud Bailly, Accor's Managing Director for Southern Europe. <em>We are committed to ending single-use plastic by the end of 2022, reducing food waste and achieving carbon neutrality by 2050.<\/em>. \"<\/p>","protected":false},"excerpt":{"rendered":"<p>With a focus on luxury, lifestyle and premium, new brands and continued strong momentum for Mercure, Novotel and ibis, Accor is strengthening its leadership position in one of its key markets, Southern Europe, with a host of projects underway.<\/p>","protected":false},"author":19,"featured_media":123531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-123527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La place de leader d&#039;Accor est renforc\u00e9e en Europe du Sud<\/title>\n<meta name=\"description\" content=\"Accent sur le luxe, le lifestyle et le premium, nouvelles marques attendues, dynamique toujours forte 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