{"id":124471,"date":"2022-05-04T14:08:21","date_gmt":"2022-05-04T12:08:21","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=124471"},"modified":"2022-10-17T12:02:27","modified_gmt":"2022-10-17T10:02:27","slug":"time-for-new-york","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/time-for-new-york","title":{"rendered":"New York courts the French market"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n<p><strong>New York<\/strong> is maintaining its appeal as a destination for the European public. And after two years of low profile in its European outbound markets, the American metropolis is back with a marketing and communications campaign. This comeback is all the more necessary as New York - like other destinations around the world - will have to make do without the Asian and now Russian markets.<\/p>\n<h3><span style=\"color: #a71f31;\">France, a key market<\/span><\/h3>\n<p>Before the pandemic, <strong>New York received 13.5 to 13.6 million international tourists<\/strong>. Either from <strong>18% to 29% in total number of visitors<\/strong> depending on the season. Of these, the UK generated 1.27 million...<\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\"><p><strong>New York<\/strong> is maintaining its appeal as a destination for the European public. And after two years of low profile in its European outbound markets, the American metropolis is back with a marketing and communications campaign. This comeback is all the more necessary as New York - like other destinations around the world - will have to make do without the Asian and now Russian markets.<\/p>\n<h3><span style=\"color: #a71f31;\">France, a key market<\/span><\/h3>\n<p>Before the pandemic, <strong>New York received 13.5 to 13.6 million international tourists<\/strong>. Either from <strong>18% to 29% in total number of visitors<\/strong> depending on the season. Of these, the United Kingdom generated 1.27 million travellers, followed by France, Italy and Spain. <strong>France with 820,000 visitors<\/strong> and Germany (610,000). The French market collapsed in 2020 and 2021, falling to 133,000 and then<strong> 90,000 visitors last year.<\/strong><\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/new-york-green-city-planetary-issues\">Read also: Ecology: the new urban jungle<\/a><\/div>\n<p>\"\u00a0<em><strong>New York will always be resilient<\/strong> and will always be back in the race because of its <strong>spirit of reinvention<\/strong>. We are personally convinced of this, as are the authorities in our city. Because <strong>we all know that tourism is a major driver of our economy<\/strong><\/em>\" underlines <strong>Fred Dixon, Chairman of NYC &amp; Company<\/strong>the tourism agency for metropolitan France. Some <strong>30 million<\/strong> are injected into promotional campaigns in the most important markets, such as France.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/new-york-perpetual-metamorphosis\">Read also: Trends: New York metamorphoses<\/a><\/div>\n<p>The forecasts are very optimistic for the return of visitors from France. \"\u00a0<em>For example <strong>a fantastic range of flights from Paris and Nice<\/strong> with dozens of daily flights. And we're offering new attractions, we've created tours outside Manhattan to discover our five districts. We also have a host of <strong>new hotels<\/strong><\/em>\" adds Chris Heywood, Executive Vice President, Global Communications NYC &amp; Company.<\/p>\n<p>According to Fred Dixon, <strong>the French market is set to return to pre-crisis levels this year, with some 515,000 visitors (60%)<\/strong>. Before reaching the 750,000 visitor mark in 2023.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/air-france-newark\">Read also: Air France to (re)launch at Newark<\/a><\/div>\n<h3><span style=\"color: #a71f31;\">International business travel still hesitant<\/span><\/h3>\n<p>But there is still one big unknown. That of<strong>rapid return of business travellers<\/strong>. \"\u00a0<em>This is certainly the market that will be the most difficult to win back.<\/em>\" Fred Dixon readily admits. <strong>Before the crisis, New York hosted 6.2 million delegates at congresses, conferences and meetings.<\/strong>. Admittedly, the city councillors of the largest city in the United States are seeing a resurgence in meetings and conferences. But this is essentially a phenomenon confined to the <strong>domestic<\/strong>.<\/p>\n<p>Nevertheless, with a host of new hotels and the <strong>recent expansion of the Javits Center<\/strong>the New York Convention and Exhibition Centre, the city is hoping to quickly regain its status as a major tourist destination. <strong>privileged positioning in international MICE markets<\/strong>.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/new-york-luxury-hotels\">Read also: New York: luxury, always luxury<\/a><\/div>\n<p>Hotel capacity is once again on the rise. \"\u00a0<em><strong>We had a total of 123,000 hotel rooms in 2019. This figure fell to 88,000 rooms in 2020, but we should break the 120,000 barrier again this year.<\/strong>. With 12,000 more rooms planned over the next three years<\/em>\" says Chris Heywood.<\/p>\n<p><strong>Over 2021\/2022,<\/strong> <strong>the city has seen or will see the opening of 29 new establishments<\/strong>. These include the Marriott Renaissance Harlem, the Virgin Hotel, the Barri\u00e8re Fouquet's Hotel, the Ritz-Carlton, the Aman New York and the Hard Rock Hotel. 54 other hotels are officially planned. All the more reason to return to this exciting metropolis.<\/p>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>New York is making a comeback in Europe, and particularly in France, Europe's second biggest market. More than half a million French visitors are expected this year. Business travellers will still be missing out, but New York is saying it loud and clear: \"It's Time for New York City\", the slogan of its new campaign...<\/p>","protected":false},"author":21,"featured_media":124503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89,101],"tags":[121,1031,1229,1667],"type-darticle":[],"n_magazine":[],"class_list":["post-124471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-villes-d-affaires","category-meetings-et-evenements","tag-etats-unis","tag-new-york","tag-mice","tag-congres","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;It&#039;s Time for New York City&quot;<\/title>\n<meta name=\"description\" content=\"La ville de New York repart \u00e0 la 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