{"id":125353,"date":"2022-05-19T09:11:04","date_gmt":"2022-05-19T07:11:04","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=125353"},"modified":"2023-01-17T17:38:22","modified_gmt":"2023-01-17T16:38:22","slug":"radisson-lifestyle-artotel","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel","title":{"rendered":"Radisson boosts its lifestyle offering with the art'otel brand"},"content":{"rendered":"<p>The Radisson Group, in turn, is part of the large-scale expansion of contemporary design hotels, with lively lobbies and trendy restaurants and bars. In short, everyone will have recognised the contours of the lifestyle hotel industry. <strong>Already present in this buoyant niche<\/strong> with<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-red-vienne-20220330.html\/\" target=\"_blank\" rel=\"noopener\"> the Radisson RED brand<\/a>The hotel operator announced just a week ago its intention to <strong>strengthen the offering of its budget and design brand Prizeotel<\/strong>. A chain that has so far enjoyed limited growth, but which is set to open around forty new stores in Europe over the next five years.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-developpement-emea-apac\">Read also: The Radisson Hotel Group sets its sights on Europe and Asia<\/a><\/div><\/span><\/p>\n\n\n\n<p>Alongside these ambitions for contemporary hotels at affordable prices, the Radisson Hotel Group will be tackling this market from the top down, and in the same way: starting from<strong>art'otel, a little-developed brand that already exists within the Radisson network<\/strong>Radisson will be expanding its offering rapidly. To achieve this, Radisson will be relying on a strategic partnership with the PPHE group. This property and hotel management specialist has a long-standing master franchise agreement with Radisson for the Park Plaza brand. It was already with PPHE that Radisson developed the first three art'otels in Amsterdam - its current flagship - Berlin and Budapest. So many <strong>cultural and creative hubs<\/strong> which are now leading to others.<\/p>\n\n\n\n<p>Capitalising on the popularity of lifestyle establishments among leisure and business travellers alike, the two partners are looking much further ahead, with the ambition of building <strong>a portfolio of arty hotels in the world's major cities<\/strong>. Even before the unveiling of this partnership, two projects had been announced in London, the art'otel London Hoxton in 2024, and the other expected this summer, the art'otel London Battersea Power Station. An establishment that fits <strong>in a vast property development revitalising an icon of the London skyline<\/strong>a power station on the banks of the Thames immortalised by Pink Floyd on the cover of their album Animals.<\/p>\n\n\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/liege-belgium-radisson\">Read also: Li\u00e8ge, first destination in Belgium for the Radisson brand<\/a><\/div>\n\n\n\n<p>Three other projects will be added under the agreement with PPHE in 2022 and 2023, <strong>in Zagreb and Pula in <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/croatie-schengen-euro-2023-20220701.html\/\" target=\"_blank\" rel=\"noopener\">Croatia<\/a>and Rome<\/strong>. \"\u00a0<em>We are delighted to develop our relationship with PPHE and to support the growth and development of art'otel internationally.<\/em>said Federico Gonz\u00e1lez, CEO of the Radisson Hotel Group. <em><strong>Art'otel combines culture and lifestyle<\/strong> and this bold brand will offer unique opportunities to our customers and owners in this fast-growing premium segment.<\/em>\"\u00a0<\/p>\n\n\n\n<p>Alongside the art'otel brand, the close relationship between PPHE and Radisson has led to the conclusion of a strategic development agreement concerning <strong>the expansion across Europe of all Radisson brands<\/strong>Opportunities have already been identified in Central and Eastern Europe, as well as in Croatia. In this context, the<strong> Grand Hotel Brioni in Pula<\/strong>one of the country's best-known hotels, will be rebranded under the Radisson Collection luxury brand in the coming weeks, following a refurbishment programme.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/prizeotel-design-developpement-europe-20230116.html\/\" data-id=\"140221\">prizeotel to expand its design footprint in Europe<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>After announcing its ambitions for its low-cost design brand Prizeotel, the Radisson group intends to develop its upmarket lifestyle brand Art'otel in the world's major cities, with just three establishments to date. <\/p>","protected":false},"author":19,"featured_media":120259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1231,1501,1575,2081,2315],"type-darticle":[],"n_magazine":[],"class_list":["post-125353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-londres","tag-hotellerie-haut-de-gamme","tag-lifestyle","tag-rome","tag-radisson","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le groupe Radisson compte d\u00e9velopper la marque lifestyle Art&#039;otel<\/title>\n<meta name=\"description\" content=\"Le groupe Radisson muscle son offre lifestyle. En plus de la croissance attendue de l&#039;enseigne \u00e9conomique et design Prizeotel, l&#039;empreinte de la marque haut de gamme art&#039;otel devrait rapidement s&#039;\u00e9tendre aux grandes m\u00e9tropoles mondiales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radisson muscle son offre lifestyle avec la marque art&#039;otel\" \/>\n<meta property=\"og:description\" content=\"Le groupe Radisson muscle son offre lifestyle. En plus de la croissance attendue de l&#039;enseigne \u00e9conomique et design Prizeotel, l&#039;empreinte de la marque haut de gamme art&#039;otel devrait rapidement s&#039;\u00e9tendre aux grandes m\u00e9tropoles mondiales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T07:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T16:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/01\/radisson-artotel-london-battersea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel\",\"name\":\"Le groupe Radisson compte d\u00e9velopper la marque lifestyle Art'otel\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-lifestyle-artotel#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/01\/radisson-artotel-london-battersea.jpg\",\"datePublished\":\"2022-05-19T07:11:04+00:00\",\"dateModified\":\"2023-01-17T16:38:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Le groupe Radisson muscle son offre lifestyle. 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