{"id":127341,"date":"2022-07-06T11:20:38","date_gmt":"2022-07-06T09:20:38","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=127341"},"modified":"2023-03-17T12:11:12","modified_gmt":"2023-03-17T11:11:12","slug":"business-use-jojoe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/business-use-jojoe","title":{"rendered":"Afterworks, seminars: Jo&amp;Joe's business habits"},"content":{"rendered":"<p>As the Jo&amp;Joe brand, this new generation of youth hostels created by Accor, enters its fifth year of existence, how have business customers embraced its mix of dormitories, as usual, but also en-suite rooms, as well as lively bars and restaurants? \"\u00a0<em>It's often this way, <strong>at afterwork time<\/strong>company employees to discover us<\/em>says Fran\u00e7ois Leclerc, Operations Director of Jo&amp;Joe and Tribe, another recent Accor brand.<em> Then their companies will start to organise seminars there, before, why not, using the premises to give a less formal touch to their corporate events.<\/em>\"\u00a0<\/p>\n\n\n\n<p>Rooftop bars in Gentilly and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jo-joe-vienne-20210831.html\/\" target=\"_blank\" rel=\"noopener\">Vienna<\/a> - one of the biggest in the Austrian capital -, a garden at the Jo&amp;Joe Nation, on-site catering: Jo&amp;Joe is part of this trend. <strong>lifestyle trend<\/strong> a fast-growing part of the French group. Her idea of an \"open house\", a place to live in the spirit of the times, earned her a place in the joint venture <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-equilibre-luxe-et-lifestyle-20220315.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ennismore<\/a> as well as more upmarket brands such as Mama Shelter, The Hoxton and SLS.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jo-joe-seminaires-coworking-20230313.html\/\" data-id=\"144927\">Jo&amp;Joe pulls out all the stops to win over MICE clients<\/a><\/p><\/aside>\n\n\n\n<p>\"\u00a0<em>At first, you might think that this concept would not appeal to business travellers. But this proved to be wrong<\/em>\" says Fran\u00e7ois Leclerc. Since its inception, the accommodation on offer has evolved to meet their expectations, with <strong>an increase in the number of private rooms<\/strong>Today, they account for 30% of the establishments' inventory. \"\u00a0<em>Comfortable, smart rooms, but without TVs or minibars, because our aim is to get our guests out and about, so they can meet up around the bar.<\/em>\" underlines Fran\u00e7ois Leclerc, who notes at the same time that \".\u00a0<em>A traveller who wants to work quietly in their room will be more likely to choose our classic brands.<\/em>\"\u00a0<\/p>\n\n\n\n<p>Jo&amp;Joe is also widely used by professionals:<strong> the booking of three- or four-person dormitories by a single passenger<\/strong>And at a lower rate than budget hotels. \"\u00a0<em>We see it every day with business customers who have limited travel budgets, particularly in Paris.<\/em>\" explains the Jo&amp;Joe brand manager.<\/p>\n\n\n\n<p><figure id=\"attachment_127459\" aria-describedby=\"caption-attachment-127459\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-hossegor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127459 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-hossegor.jpg\" alt=\"The Jo&amp;Joe in Hossegor, the brand&#039;s first hotel \u00a9 Abaca Press\" width=\"700\" height=\"465\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-hossegor.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-hossegor-300x199-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-127459\" class=\"wp-caption-text\">The Jo&amp;Joe in Hossegor, the brand's first hotel \u00a9 Abaca Press<\/figcaption><\/figure>\n<p>While Jo&amp;Joe establishments obviously target a young clientele, the 18-35 age group, the range of possibilities has become much wider for this type of accommodation. \"\u00a0<em>That's what today's youth hostel is all about, it's mixed. When you visit a hostel, <strong>you may come across a mother with a pushchair or a business group.<\/strong><\/em>says Fran\u00e7ois Leclerc. <em>At the Jo&amp;Joe in Hossegor, I remember seeing surfers mingling at breakfast with employees in ties. As their company was organising a seminar not far from there, they had chosen to spend the night there without overspending.<\/em>. \"<\/p><\/p>\n\n\n\n<p>While the HOssegor establishment, the first opened by the brand, has a space that can be converted into a meeting room, it was also recently chosen by a German company to host a seminar for 35 people. \"\u00a0<em>It's true that you won't sleep as well at Jo&amp;Joe's as you would in a Pullman, but we do offer<strong> a different, friendlier approach to team building<\/strong>. In this case, the group was able to go cycling, yoga and take part in a surfing masterclass.<\/em>\" says the brand manager.<\/p>\n\n\n\n<p>To cater for this seminar clientele, the establishments have meeting rooms which, without offering the comfort of leather armchairs and interactive whiteboards, are<strong> perfectly suited to professional meetings<\/strong>The rooms are equipped with overhead projectors. Jo&amp;Joe in Gentilly, for example, has a large room next door to major companies such as Kantar, Sanofi, Orange and Ipsos, which is used almost weekly by a group of estate agents to train their new teams. \"\u00a0<em>It's a real desire to reach out to customers who want to hold professional events in a different way.<\/em>says Fran\u00e7ois Leclerc.<em> It is of interest to us in two ways: for seminars such as in Hossegor, which fill up the wings of the season, and for one-day meetings, particularly in Paris. <\/em>\u00a0\"Or why not in Rio, since the next Jo&amp;Joe is due to open in Brazil in mid-July? Housed in a former 1920s hotel, the future Jo&amp;Joe Rio will also be able to host meetings and will be the second in South America after the one opened in mid-June in Medellin, Colombia.<\/p>\n\n\n\n<p>In its five years of existence, the brand, which will soon have six establishments, has so far enjoyed moderate growth. But<strong> several openings are planned for the future<\/strong>In the summer of 2023, it will open in Rome, in a former palazzo, and at the end of the same year in Budapest, in the ruin bar district. The brand has also concluded a project in Ghent, Belgium, as well as a first variation of its concept in the mountains, at Isola 2000, with a hotel expected by 2024-2025. \"\u00a0<em>This rate of two openings a year suits me fine<\/em>says Fran\u00e7ois Leclerc. <em>Since we don't franchise the brand and we do management work, everything takes longer and longer.<\/em>. \"<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jo-joe-chine-20220426.html\/\" data-id=\"124197\">Jo&amp;Joe's great leap forward<\/a><\/p><\/aside>\n\n\n\n<p>However, Jo&amp;Joe's offer is about to receive a huge boost in China. Indeed, pr<strong>ust under 1,300 establishments are expected to attend <\/strong>under a master franchise agreement between Ennismore and Funyard Hotels, a subsidiary of property developer Country Garden. \"\u00a0<em>The metrics are so different in this country<\/em>says the brand manager.<em> This figure may make your head spin, but it's a medium-term objective.<\/em>\" . A 'proof of concept' hotel should be available by the end of the year, and will serve as a basis for validating the model of future Chinese Jo&amp;Joe hotels. There are already a few certainties, such as the absence of certain elements present in Europe. For example, as Chinese customers are not used to sleeping with strangers, dormitories will exist but can only be booked by groups. In view of the figures announced, is it really so surprising to make a few concessions to its standards?<\/p>","protected":false},"excerpt":{"rendered":"<p>Are the new generation of youth hostels appealing to business travellers? Fran\u00e7ois Leclerc, Director of Operations at Jo&amp;Joe, takes a look at the business uses of this lifestyle brand.<\/p>","protected":false},"author":19,"featured_media":127457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1451,1569,1575,1643],"type-darticle":[],"n_magazine":[],"class_list":["post-127341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-accor","tag-hotellerie-economique","tag-lifestyle","tag-seminaires","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels usages business pour les h\u00f4tels Jo&amp;Joe ?<\/title>\n<meta name=\"description\" content=\"Afterworks, s\u00e9minaires, h\u00e9bergement \u00e0 tarifs ma\u00eetris\u00e9s : la marque Jo&amp;Joe a des arguments pour s\u00e9duire la client\u00e8le d&#039;affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/business-use-jojoe\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afterworks, s\u00e9minaires : les habitudes business de Jo&amp;Joe\" \/>\n<meta property=\"og:description\" content=\"Afterworks, s\u00e9minaires, h\u00e9bergement \u00e0 tarifs ma\u00eetris\u00e9s : la marque Jo&amp;Joe a des arguments pour s\u00e9duire la client\u00e8le d&#039;affaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/business-use-jojoe\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T09:20:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T11:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe\",\"name\":\"Quels usages business pour les h\u00f4tels Jo&Joe ?\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg\",\"datePublished\":\"2022-07-06T09:20:38+00:00\",\"dateModified\":\"2023-03-17T11:11:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Afterworks, s\u00e9minaires, h\u00e9bergement \u00e0 tarifs ma\u00eetris\u00e9s : la marque Jo&Joe a des arguments pour s\u00e9duire la client\u00e8le d'affaires.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg\",\"width\":700,\"height\":451,\"caption\":\"Rooftop du Jo&amp;Joe Paris Nation.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Afterworks, s\u00e9minaires : les habitudes business de Jo&amp;Joe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What business uses for Jo&amp;Joe hotels?","description":"After parties, seminars, budget accommodation: the Jo&amp;Joe brand has what it takes to win over business customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/business-use-jojoe","og_locale":"en_GB","og_type":"article","og_title":"Afterworks, s\u00e9minaires : les habitudes business de Jo&amp;Joe","og_description":"Afterworks, s\u00e9minaires, h\u00e9bergement \u00e0 tarifs ma\u00eetris\u00e9s : la marque Jo&Joe a des arguments pour s\u00e9duire la client\u00e8le d'affaires.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/business-use-jojoe","og_site_name":"Voyages d&#039;affaires","article_published_time":"2022-07-06T09:20:38+00:00","article_modified_time":"2023-03-17T11:11:12+00:00","og_image":[{"width":700,"height":451,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe","url":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe","name":"What business uses for Jo&amp;Joe hotels?","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg","datePublished":"2022-07-06T09:20:38+00:00","dateModified":"2023-03-17T11:11:12+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"After parties, seminars, budget accommodation: the Jo&amp;Joe brand has what it takes to win over business customers.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/jo-joe-nation.jpg","width":700,"height":451,"caption":"Rooftop du Jo&amp;Joe Paris Nation."},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/usage-business-jojoe#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Afterworks, s\u00e9minaires : les habitudes business de Jo&amp;Joe"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/127341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=127341"}],"version-history":[{"count":10,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/127341\/revisions"}],"predecessor-version":[{"id":145247,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/127341\/revisions\/145247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/127457"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=127341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=127341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=127341"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=127341"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=127341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}