{"id":128343,"date":"2022-07-27T14:34:11","date_gmt":"2022-07-27T12:34:11","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=128343"},"modified":"2023-10-10T12:43:57","modified_gmt":"2023-10-10T10:43:57","slug":"novum-hospitality-expansion","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion","title":{"rendered":"The surge of the Novum Hospitality group"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>For all business travellers who regularly visit<strong> Germany<\/strong>It is a hotel brand that is appearing more and more in major cities. <strong>The niu, a three\/four star lifestyle chain,<\/strong> and growing particularly fast. The niu is part of the <strong>Novum Hospitality<\/strong> based in <strong>Hamburg<\/strong>. A family business with a portfolio of <strong>120 hotels<\/strong> and hotel residences representing some <strong>16,000 rooms<\/strong>.<\/p>\n\n\n\n<p>Novum operates several brands. The most traditional, <strong>Novum Hotels<\/strong>has been in existence for 33 years. Its <strong>43 establishments <\/strong>represent <strong>more than 3,600 rooms<\/strong>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/congres-hotellerie-pays-bas-20220704.html\/\" data-id=\"127243\">Hotels...<\/a><\/p><\/aside>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>For all business travellers who regularly visit<strong> Germany<\/strong>It is a hotel brand that is appearing more and more in major cities. <strong>The niu, a three\/four star lifestyle chain,<\/strong> and growing particularly fast. The niu is part of the <strong>Novum Hospitality<\/strong> based in <strong>Hamburg<\/strong>. A family business with a portfolio of <strong>120 hotels<\/strong> and hotel residences representing some <strong>16,000 rooms<\/strong>.<\/p>\n\n\n\n<p>Novum operates several brands. The most traditional, <strong>Novum Hotels<\/strong>has been in existence for 33 years. Its <strong>43 establishments <\/strong>represent <strong>more than 3,600 rooms<\/strong>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/congres-hotellerie-pays-bas-20220704.html\/\" data-id=\"127243\">Hotels and conferences: the Dutch recipe<\/a><\/p><\/aside>\n\n\n\n<p><strong>23 hotels with 3,625 rooms have the Select Hotel label<\/strong>These are more classic in design and are particularly well-suited to the high street segment.<strong> MICE<\/strong>. A Select Hotel recently opened in M\u00f6nchengladbach, near D\u00fcsseldorf, while another Select Hotel will open in August in Augsburg in Bavaria.<\/p>\n\n\n\n<p>But the company is investing particularly in the development of its <strong>new lifestyle channel, the niu<\/strong>. In the space of just three years, this highly contemporary design has become <strong>the Group's leading brand with 38 establishments, representing some 7,800 rooms<\/strong>. It is currently seeing the highest number of openings.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lvoyageurs-affaires-hotels-berlin-20221031.html\/\" data-id=\"135527\">Business travellers could have to pay for their hotel stay in Berlin<\/a><\/p><\/aside>\n\n\n\n<p>Four new the niu establishments opened in the first half of the year:<strong> the niu Flash in Berlin, the niu Mill in Cologne, the niu Seven in D\u00fcsseldorf and the niu Yen in Hamburg<\/strong>. The niu is present in Germany, Austria, the Netherlands and the UK.<\/p>\n\n\n\n<p><strong>In the second half of the year, Novum Hospitality will open two more of the brand's establishments <\/strong>: the <strong>niu Amity in Potsdam and the niu Hub in D\u00fcsseldorf<\/strong>. Konstanz and Karlsruhe should follow in 2023...<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/visualisierung-high-street-living-oberns.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/visualisierung-high-street-living-oberns.jpg\" alt=\"\" class=\"wp-image-128353\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/visualisierung-high-street-living-oberns.jpg 800w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/visualisierung-high-street-living-oberns-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/visualisierung-high-street-living-oberns-768x432-derived.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption>Scheduled to open in the first half of 2024, the acora hotel residence in Bremen (Photo: NOVUM Hospitality)<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-visees-sur-les-residences-hotelieres\"><span style=\"color: #a71f31\">Visits to hotel residences<\/span><\/h3>\n\n\n\n<p>Novum Hospitality is also interested in the development of<strong> hotel residences under its acora Living the City brand<\/strong>. The brand took off this year and is already present in five German business metropolises. <strong>Bremen, D\u00fcsseldorf, Hamburg, Leipzig and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/berlin-moins-rebelle-plus-high-tech-20181123.html\/\" target=\"_blank\" rel=\"noopener\">Berlin<\/a><\/strong>its most recent opening. <strong>Two more acora are planned for the second half of the year, north of D\u00fcsseldorf and in Heidelberg.<\/strong>.<\/p>\n\n\n\n<p>The Group is finally developing a new lifestyle brand, <strong>Yggotel<\/strong>. Inspired by Scandinavia - Yggotel is a contraction of Hygge +Eco +Hotel - the first establishment has opened its doors at <strong>Berlin<\/strong> in April. A second one is already being prepared in the German capital. <strong>Five more Yggotel are already planned for 2023 in Cologne, Essen, Hamburg and Mannheim.<\/strong>.<\/p>\n\n\n\n<p>In addition to new openings in Germany, <strong>the hotel group positions itself internationally<\/strong>. In particular through<strong>franchise agreements with other hotel groups<\/strong>as <strong>Accor or IHG<\/strong>. This year, Novum Hospitality opened an Ibis Style in Arnhem in the Netherlands and the Holiday Inn Barcelona Sant Cugat.<\/p>\n\n\n\n<p>\"\u00a0<em>With our current portfolio of hotels, Novym Hospitality is sustainably positioned for the future. Our successful entry into the Spanish market with the Holiday Inn Barcelona also underlines the interest that <strong>Novum Hospitality plans pan-European expansion<\/strong><\/em>\" explains <strong>David Etmenan, CEO<\/strong> and owner of Novum Hospitality, when announcing the group's half-year results. A channel to keep a close eye on...<\/p>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Still little known in France, Novum Hospitality is undergoing remarkable expansion. The hospitality group manages 120 establishments - hotels and hotel residences - representing 16,000 rooms. Nine new hotels joined the group in the first half of 2022.<\/p>","protected":false},"author":21,"featured_media":128349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1203,1217],"type-darticle":[],"n_magazine":[],"class_list":["post-128343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-allemagne","tag-berlin","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novum Hospitality, la petite cha\u00eene qui monte...<\/title>\n<meta name=\"description\" content=\"Le groupe h\u00f4telier allemand Novum Hospitality conna\u00eet une croissance fulgurante et devient un poids lourd en Allemagne et bient\u00f4t en Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La d\u00e9ferlante du groupe h\u00f4telier Novum Hospitality\" \/>\n<meta property=\"og:description\" content=\"Le groupe h\u00f4telier allemand Novum Hospitality conna\u00eet une croissance fulgurante et devient un poids lourd en Allemagne et bient\u00f4t en Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T12:34:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T10:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/townster-room-accessible-1-the-niu-seven.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luc Citrinot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Citrinot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion\",\"name\":\"Novum Hospitality, la petite cha\u00eene qui monte...\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/townster-room-accessible-1-the-niu-seven.jpg\",\"datePublished\":\"2022-07-27T12:34:11+00:00\",\"dateModified\":\"2023-10-10T10:43:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/c74b2eea412d55da7482e81e95f8edc3\"},\"description\":\"Le groupe h\u00f4telier allemand Novum Hospitality conna\u00eet une croissance fulgurante et devient un poids lourd en Allemagne et bient\u00f4t en Europe.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/novum-hospitality-expansion#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/townster-room-accessible-1-the-niu-seven.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/07\/townster-room-accessible-1-the-niu-seven.jpg\",\"width\":800,\"height\":533,\"caption\":\"Une chambre au niu Seven; 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