{"id":129363,"date":"2022-08-12T12:59:42","date_gmt":"2022-08-12T10:59:42","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=129363"},"modified":"2023-03-06T15:17:23","modified_gmt":"2023-03-06T14:17:23","slug":"emirates-2-billion-dollars","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-billion-dollars","title":{"rendered":"Emirates \"against the tide\": $2 billion on the table"},"content":{"rendered":"<p>Two billion dollars. That's the investment made official on Friday by <strong>Emirates<\/strong> as part of a new move upmarket. One of the most obvious examples of this investment will be the <strong>new Premium class<\/strong>. It was officially launched at <strong>Paris<\/strong> - but also at London Heathrow and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sydney-cbd-theorie-de-levolution-20160526.html\/\" target=\"_blank\" rel=\"noopener\">Sydney<\/a> - the <strong>1st August<\/strong>. \" <em>We are delighted to make Premium Economy Class official today on our Paris-Dubai route.<\/em> \"Emirates France Managing Director C\u00e9dric Renard was delighted at the time. \" <em>This fourth class of travel, halfway between Economy and Business Class, was eagerly awaited by our customers and takes the experience on board the A380 to new heights.<\/em> \". French business travellers will discover the new Premium on the daily Emirates flight operated in <strong>A380<\/strong> leaving Paris-CDG at 9.55pm. And on the return leg on flight EK075 leaving Dubai at 2.40pm. Eventually, this intermediate class - which Emirates emphasises is a first among Gulf airlines - will equip a total of <strong>120 devices<\/strong>. But this is not the only area of work on which the carrier is focusing. It is promising a <strong>improved cabin interiors in all classes<\/strong>including the<strong>installation of new or optimised seating<\/strong>.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/premium-emirates-paris-cdg\">Read also: Emirates Premium gets closer to Paris CDG<\/a><\/div>\n<h3>New menus, vegan option, champagne and caviar<\/h3>\n<p>Emirates also intends to improve its catering offer. The airline will be launching new menus in Business and Economy Class from <strong>1st September<\/strong> next. And a <strong>option&nbsp;<\/strong><b>vegan<\/b>&nbsp;has been added to the Emirates menu: passengers can book it in advance of their flight, in all cabins. Less vegan, and more elitist: the \"Champagne and caviar\" experience offered in First Class allows travellers to taste as much Persian caviar as they like via the \"dinner on demand\" service. All washed down with Dom P\u00e9rignon champagne...<\/p>\n<blockquote><p>While some airlines are coping with the difficulties by cutting costs, Emirates is going against the tide and investing.<\/p><\/blockquote>\n<p>For several weeks now, the air transport industry has been dominated by ambiguous messages sent to travellers, who were eagerly awaiting the \"revenge travel\" - or \"revenge travel\", as it is known in France. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/heathrow-limite-passagers-jour-20220713.html\/\" target=\"_blank\" rel=\"noopener\">capping at certain airports<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/british-airways-hate-selling-20220801.html\/\" target=\"_blank\" rel=\"noopener\">\"hate selling for several companies<\/a> - Tim Clarck clearly intends to return to a more glamorous approach, to \"sell the dream\" to travellers... A differentiation claimed by the Emirates boss:<br>\n\" <em>While some airlines are coping with the difficulties by cutting costs, Emirates is going against the tide and investing to offer its customers ever-higher quality experiences.<\/em> \"says Tim Clark. \" <em>During the pandemic, we continued to launch new products and services to ensure our customers travel with peace of mind, such as digital services to facilitate the customer experience on the ground. We are now working on new offerings to take the Emirates in-flight experience to the next level.<\/em> \"says Tim Clark, Chairman of Emirates.<\/p>\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-economie-premium-paris-dubai-20230126.html\/\" data-id=\"141301\">Emirates no longer offers its Premium Economy class on the Paris-Dubai route<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>Emirates is investing more than 2 billion dollars in the design of its aircraft and on-board service. Chairman Tim Clark claims to be pursuing a \"contrarian\" strategy.<\/p>","protected":false},"author":17,"featured_media":124709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,1681,2001,2173],"type-darticle":[],"n_magazine":[],"class_list":["post-129363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-compagnies-du-golfe","tag-a380","tag-premium-economy","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emirates investit 2 milliards de dollars et d\u00e9ploie sa Premium<\/title>\n<meta name=\"description\" content=\"Emirates investit 2 milliards de dollars dans l\u2019am\u00e9lioration de ses cabines - avec une nouvelle Premium - et le service \u00e0 bord.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-billion-dollars\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emirates &quot;\u00e0 contre-courant&quot; : 2 milliards de dollars sur la table\" \/>\n<meta property=\"og:description\" content=\"Emirates investit 2 milliards de dollars dans l\u2019am\u00e9lioration de ses cabines - avec une nouvelle Premium - et le service \u00e0 bord.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-billion-dollars\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T10:59:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-06T14:17:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/05\/premium-emirates-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars\",\"name\":\"Emirates investit 2 milliards de dollars et d\u00e9ploie sa Premium\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/05\/premium-emirates-.jpg\",\"datePublished\":\"2022-08-12T10:59:42+00:00\",\"dateModified\":\"2023-03-06T14:17:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"Emirates investit 2 milliards de dollars dans l\u2019am\u00e9lioration de ses cabines - avec une nouvelle Premium - et le service \u00e0 bord.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/05\/premium-emirates-.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/05\/premium-emirates-.jpg\",\"width\":700,\"height\":529,\"caption\":\"Outre les investissements en cabine symbolis\u00e9s par la nouvelle Premium, Emirates investit dans la formation du personnel en s'associant \u00e0 l'Ecole h\u00f4teli\u00e8re de Lausanne\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/emirates-2-milliards-dollars#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Emirates \u00ab\u00a0\u00e0 contre-courant\u00a0\u00bb : 2 milliards de dollars sur la table\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; 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