{"id":130073,"date":"2022-09-30T09:53:20","date_gmt":"2022-09-30T07:53:20","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=130073"},"modified":"2024-07-03T10:35:56","modified_gmt":"2024-07-03T08:35:56","slug":"seoul-lincontournable-hub-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/seoul-lincontournable-hub-mice","title":{"rendered":"Seoul, the essential MICE hub"},"content":{"rendered":"<p>Regularly listed in the Top 10 of the Safe Cities Index, <strong>Seoul <\/strong>also plays a leading role when it comes to ranking smart cities on a global scale. Safe and connected, the image of the Korean capital is both attractive and reassuring, particularly for event organisers... And with good reason: Seoul knows how to welcome, as shown by the<strong>accommodation offer<\/strong>both qualitatively and quantitatively. There were no fewer than <strong>444 hotels <\/strong>before the crisis - and some <strong>60,000 rooms<\/strong> - in the Korean capital. And the projects are multiplying. According to a report published by Lodging Econometrics, with the exception of China, <strong>Seoul <\/strong>is the destination with the highest number of hotel projects under construction (64) in the Asia-Pacific region. The Korean capital is ahead of two other business destinations: <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jakarta-park-hyatt-movenpick-20220711.html\/\" target=\"_blank\" rel=\"noopener\">Jakarta<\/a><\/strong> and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-de-luxe-bangkok-20210104.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Bangkok<\/strong><\/a>.<\/p>\n\n\n\n<p>Among the most 'MICE friendly' establishments on the Seoul hotel scene, France's <strong>Accor <\/strong>has a lot going for it with the <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/deux-hotels-combos-20191217.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seoul Dragon City<\/a><\/strong>. This vast combo brings together no fewer than four of the Group's brands: <strong>Grand Mercure, Novotel Suites, Novotel, and ibis Styles<\/strong>. XXL events are more than welcome here, with <strong>1700 rooms <\/strong>and a wide range of prices to suit every need. Its MICE catalogue also boasts solid capabilities, including <strong>Hanra and Baekdu function rooms<\/strong>which can accommodate up to <strong>1800 people<\/strong> each, complemented by a number of modular function rooms.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-korea-mice-kto-20220930.html\/\" data-id=\"132461\">Interview: Kwon Jong Sool, Executive Director of the Korea MICE Bureau, KTO<\/a><\/p><\/aside>\n\n\n\n<p>The address is all the more attractive for its resolutely modern infrastructure - Seoul Dragon City was inaugurated five years ago - and its strategic location. The hotel complex is located in the district of <strong>Yongsan<\/strong>adjacent to the station - and therefore to the local TGV line <strong>KTX <\/strong>which serves the whole country - and the IPark Mall. Accor has also made no secret of its ambitions in Seoul and, more generally, throughout Korea. Last year, the French group sent out a strong signal on the Korean market, launching two of its top-of-the-range brands there for the first time. The Seoul Hotel &amp; Serviced Residences has three event spaces, including the Vend\u00f4me Room (300 people), while the Fairmont Ambassador Seoul (326 rooms) boasts almost 2,000 m\u00b2 of event space, including a vast ballroom and ten meeting rooms.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-130785\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-dragon-city.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-dragon-city.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-dragon-city-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-dragon-city-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-dragon-city-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>The Novotel Ambassador Seoul Yongsan is one of four Accor hotels within the Seoul Dragon City complex.<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\n\n\n\n<p>Another accommodation option, and another 'heavyweight' particularly well positioned on the MICE scene: the <strong>Lotte Hotel Seoul, <\/strong>THE business showcase of the inevitable chaebeol in the Korean capital. Located in the heart of the capital, just a stone's throw from City Hall, the 1,015-key establishment also enjoys a highly convenient location for business customers and event organisers. They can also exploit the potential of the meetings &amp; events facilities, such as the Crystal Ballroom, which can accommodate over a thousand people and has already proved its worth at major events such as the G20. Special mentions go to the majestic Peninsula bar room, with its piano bar ambience and lush green backdrop. And to the hotel's concierge, a real mine of information for exploring the Lotte Hotel Seoul's surroundings and choosing the best restaurants in the area.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130787\" class=\"alignnone wp-image-130787\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-hotel-seoul.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-hotel-seoul.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-hotel-seoul-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-hotel-seoul-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-hotel-seoul-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130789\" class=\"alignnone wp-image-130789\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-seoul.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-seoul.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-seoul-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-seoul-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-seoul-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130791\" class=\"alignnone wp-image-130791\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/lotte-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-du-mice-xxl-aux-evenements-exclusifs\">From XXL MICE to exclusive events<\/h2>\n\n\n\n<p>Used to hosting major international events, Seoul boasts a number of star facilities that are the picture postcards of local MICE. These include the <strong>Coex<\/strong>the historic heart of the convention centre since 1979 with <strong>36,007 m\u00b2 of exhibition space<\/strong> and four halls. After having to confine itself to national or hybrid events for more than two years, the convention centre is seeing a return to international congresses. Like the ACM FAccT 2022 event, which attracted a thousand participants at the end of June, the overwhelming majority of whom (90%) were foreign guests. Other large-scale events such as the Association of National Olympic Committees Congress (ANOC 2022) and the 13<sup>e<\/sup> Asian Pacific Orthodontic Congress (APOC 2022) in October alone.<\/p>\n\n\n\n<p>\"\u00a0<em>With an increasing number of international congresses returning in 2022, it really does feel like a return to pre-2019, and we're busier than ever.<\/em>\" says Steven Kim, Executive Director of Coex.\u00a0<em>We look forward to playing our part as Seoul's leading convention centre to help the city regain its status as a world leader in international conventions, meetings and exhibitions.<\/em>\" he continues. While the Coex management is of course delighted to be able to welcome back events bringing together several thousand people in situ, it is not betting on a pure and simple return to the pre-crisis event formats. The installation of a brand new 20m x 6m full LED screen in the auditorium at 3<sup>e<\/sup> floor of the Palais des Congr\u00e8s. Two 500-inch full LED screens were already inaugurated at the end of 2021 and last January.<\/p>\n\n\n\n<p>So Coex is coming out of the crisis on top, with a new hybrid dimension that should make organisers' work easier: \"\u00a0<em>With the increase in demand for hybrid events, there have been many cases where our customers have had to hire and install LED screens the day before their event. The new screen in our auditorium will reduce the cost and time associated with the repeated installation and dismantling of screens.<\/em>\" says the Coex management.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-130793\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/coex-screen.jpg\" alt=\"\" width=\"700\" height=\"464\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/coex-screen.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/coex-screen-300x199-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>A key pioneer of MICE in Seoul, Coex is continuing to invest, particularly in hybrid events (photo Coex)<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\n\n\n\n<p>The other signature address for MICE in Seoul can be summed up in three letters: <strong>DDP<\/strong>for <strong>Dongdaemun Design Plaza<\/strong>and bears the prestigious stamp of architect Zaha Hadid. On the eve of its tenth anniversary - the building was inaugurated in 2014 - the multi-purpose complex has established itself on the international events scene thanks to its modern facilities and undeniable architectural cachet. Notable clients include Chanel, Vuitton and BMW, to name but a few. The DDP's event offering is based on three exhibition halls, and on <strong>Seoul ON<\/strong>This is a specialised space for conferences and other virtual events, with a large screen suitable for high-resolution video, state-of-the-art audio and lighting equipment, and an interpreter booth.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130799\" class=\"alignnone wp-image-130799\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-seoul.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-seoul.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-seoul-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-seoul-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-seoul-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130795\" class=\"alignnone wp-image-130795\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/ddp-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-id=\"130797\" class=\"alignnone wp-image-130797\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-ddp.jpg\" alt=\"\" width=\"700\" height=\"524\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-ddp.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-ddp-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-ddp-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/seoul-ddp-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\"><em>Dongdaemun Design Plaza (DDP), designed by Zaha Hadid, was inaugurated in 2014 in Seoul.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Alongside these two XXL buildings, the Korean capital also boasts a number of smaller venues, less well known internationally, but particularly attractive to MICE clients. These include <strong>Floating Island Convention<\/strong>. The Han River has played an important role in the prosperity of the Korean capital, so it was logical as well as symbolic to locate a space dedicated to top-of-the-range events there. Floating Island Convention therefore dropped anchor on the three artificial islands of Some Sevit. All the necessary precautions have been taken, of course, to cope with the vagaries of the weather and logistics: in case of need or danger, the three islands can be separated. The modernity of the building contrasts with the interior decoration, which has opted for an 'old school' refinement in several areas. But the equipment technology is in line with the latest generation standards.<\/p>\n\n\n\n<p>Also paralysed by the health crisis, the <strong>Floating Island Convention<\/strong> is back in full swing, so it's best to plan ahead to organise an event, especially as the venue is also very popular with wedding planners, so corporate events are only welcome during the week. The space regularly hosts product launches, conferences and fashion shows, and its facilities even allow it to stage the operations of car manufacturers who can unveil their new vehicles on the island.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132543\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/floating-island-kto.jpeg\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/floating-island-kto.jpeg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/floating-island-kto-300x168-derived.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\r\n<\/div>\n\n\n\n<p>Floating Island's spaces include a Convention Hall (762 m\u00b2) capable of hosting a dinner for over 500 people, and up to 1,500 people for a stand-up event. All the technological equipment is available here, and the screen in the Convention Hall has even recently been upgraded. But the spherical format of this main hall allows panoramic projections onto the domed ceiling, for a more pronounced 'wow' effect. The more intimate Villa de Noche (320 m\u00b2) is designed for dinners of up to 150 people, in a format roughly equivalent to the 245 m\u00b2 Rive Gauche space. The Vista space (460 m\u00b2) can hold dinners for up to 250 people. As for the top of the building, an event combining the fourth floor and the rooftop overlooking it at 5<sup>e<\/sup> can hold up to a thousand people. And so many privileged people who can enjoy the Moonlight Fountain Show from the front row, each evening sublimating the Banpo Bridge facing the river. <strong>Floating Island Convention<\/strong>. A unique moment for this member of the 'Unique Venues'.<\/p>\n\n\n\n<div class=\"wp-block-image\">\r\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-132545\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/national-museum-seoul.jpg\" alt=\"\" width=\"400\" height=\"532\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/national-museum-seoul.jpg 400w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/national-museum-seoul-226x300-derived.jpg 226w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\r\n<\/div>\n\n\n\n<p>In a completely different register - and still with the <strong>Unique venues\" label<\/strong> -the <strong>National Museum of Korea<\/strong> is home to treasures of Asian culture as well as international events. Its building, dominated by Mount Namsam to the north, regularly hosts high-profile events. The G20, for example, held its reception ceremony and dinner here in 2010. The museum is modern and imposing, with an auditorium seating over 400 and a conference room seating some 200. All this is complemented by the various reading rooms, and above all by the forecourt (3,600 m\u00b2) to the south of the museum, capable of hosting large-scale outdoor events. The museum's restaurants - Yummi Tang, Pagoda, Mirror Pond, as well as a food court - also provide catering services. All of this, of course, while ensuring that the event fits in with the National Museum's plethora of exhibits - no fewer than 420,000 items - and modern displays, such as this room retracing the history of Korea in an immersive 360-degree projection.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>National Museum of Korea<\/strong> 137, Seobinggo-ro, Yongsan-gu, Seoul - <a href=\"https:\/\/www.museum.go.kr\/site\/eng\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website<\/a><\/li><li><strong>Floating Island Convention 1 Island<\/strong>, Some sevit 683, Olympic-daero, Secho-gu, Seoul Website<\/li><li><strong>Dongdaemun Design Plaza<\/strong> 281, Eulji-ro, Jung-gu, Seoul - <a href=\"https:\/\/ddp.or.kr\/?menuno=340\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website<\/a><\/li><li><strong>Coex :<\/strong> 513, Yeongdong-daero, Gangnam-gu, Seoul - <a href=\"https:\/\/www.coexcenter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Website<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 5 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/dossier-operation-mice-in-korea\" class=\"series-2339\" title=\"Special report: MICE operation in Korea\">Special report: MICE operation in Korea<\/a><\/div><p>Not only is a visit to Seoul unavoidable for an international arrival, but it would be a shame not to explore the potential of this constantly evolving capital, particularly in terms of event organisation.<\/p>","protected":false},"author":17,"featured_media":130783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97,99],"tags":[2191,1155,1205,1229],"type-darticle":[],"n_magazine":[],"class_list":["post-130073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-incentive","category-operations-incentive","tag-hybride","tag-seoul","tag-coree-du-sud","tag-mice","series-dossier-operation-mice-en-coree","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00f4tellerie, congr\u00e8s : S\u00e9oul, l\u2019incontournable hub MICE<\/title>\n<meta name=\"description\" content=\"D\u00e9j\u00e0 solidement \u00e9quip\u00e9e avec Coex ou DDP, S\u00e9oul se dote de nouvelles infrastructures MICE et 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