{"id":130217,"date":"2022-09-06T14:48:41","date_gmt":"2022-09-06T12:48:41","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=130217"},"modified":"2023-09-12T17:14:37","modified_gmt":"2023-09-12T15:14:37","slug":"iftm-top-resa-2022","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/iftm-top-resa-2022","title":{"rendered":"IFTM Top Resa: between a return to normality and new horizons"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>The conference to present the<strong>IFTM Top Resa 2022<\/strong> was held on Tuesday in the hushed and majestic setting of the Biblioth\u00e8que Musicale La Grange Fleuret (BLGF), the new address for the <strong>MICE<\/strong> in the 8th arrondissement. An opportunity for the event's new director, <strong>Laurence Gaborieau<\/strong>to take stock of her vision for the show, the changes she intends to make to it, and the \"\u00a0<em>fundamentals<\/em>\u00a0\"that we need to preserve. \"\u00a0<em>There are quite a few changes, but the fundamentals are good and we haven't turned everything upside down.<\/em>says Laurence Gaborieau. \"\u00a0<em>IFTM Top Resa is <strong>a show apart <\/strong>It's all about emotion and conviviality...<\/em><\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>The conference to present the<strong>IFTM Top Resa 2022<\/strong> was held on Tuesday in the hushed and majestic setting of the Biblioth\u00e8que Musicale La Grange Fleuret (BLGF), the new address for the <strong>MICE<\/strong> in the 8th arrondissement. An opportunity for the event's new director, <strong>Laurence Gaborieau<\/strong>to take stock of her vision for the show, the changes she intends to make to it, and the \"\u00a0<em>fundamentals<\/em>\u00a0\"that we need to preserve. \"\u00a0<em>There are quite a few changes, but the fundamentals are good and we haven't turned everything upside down.<\/em>says Laurence Gaborieau. \"\u00a0<em>IFTM Top Resa is <strong>a show apart <\/strong>We're all about emotion, and conviviality is in the DNA of the event.<\/em>\u00a0\"she stresses. With the ambition of \"\u00a0<em>putting visitors back at the heart of the show<\/em>\" Laurence Gaborieau had her ear to the ground: \"\u00a0<em>I made a point of listening to travel agents, travel managers and business travel. It was important to hear what they had to say, and we're giving them a say in the 2022 edition\u2033.<\/em>. In addition to a buyers' programme that has been reworked to make it more attractive, this attention will also be reflected in the <strong>Conversations<\/strong>. This new format bringing together travel agents and experts is intended to be more <strong>intimate<\/strong> than a traditional conference (seating for around 70), even if the size of the<strong>Agora<\/strong> has been scaled back, and as a result these events will be held in a smaller format than in previous years. \"\u00a0<em>We're all about co-construction and collaboration\".<\/em>says the IFTM Top Resa director. Objective: \"\u00a0<em>breaking codes by presenting sensitive issues in a more humble way and raising awareness so that everyone can work together more effectively to achieve a common goal\".<\/em>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Providing effective tools to ensure a real return on investment<\/p><cite>Laurence Gaborieau, Director of IFTM Top Resa<\/cite><\/blockquote><\/aside>\n\n\n\n<p>Other new features this year <strong>44th edition<\/strong> in the business travel sector: two new partnerships signed with the <strong>GBTA<\/strong> and the<strong>ACOA<\/strong>which will therefore coexist with its historical ally, the<strong>AFTM<\/strong>. There will also be two new themed areas, the Attractiveness Village and a Sustainable Tourism Area. Another platform, Vimeet, will be used to organise business meetings in a dedicated area or on the relevant stands. \"\u00a0<em>The sector has been hit hard, and we needed to provide it with effective tools to ensure a real return on investment.<\/em>explains Laurence Gaborieau. She also points out that there has been no increase in stand prices this year.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/retour-iftm-top-resa-2023-20230912.html\/\" data-id=\"156837\">IFTM Top Resa 2023 back in force<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-hybride-toujours-de-mise-une-zone-mice-en-2023\">Hybrids still the order of the day, a MICE zone in 2023<\/h2>\n\n\n\n<p>This <a href=\"https:\/\/www.iftm.fr\/fr-fr.html\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Top Resa 2022<\/strong><\/a> will mark the return to a \"normal\" trade show, in the sense that the regulatory constraints of the previous edition (masks, restrictions) will no longer apply this year in Hall 1. It will not, however, mark a return to pre-pandemic levels. The increase in the number of exhibitors (+41%) compared to last year's repeat edition will not be enough to make up the shortfall compared to a \"\u00a0<em>normal year<\/em>\u00a0\" : \"\u00a0<em>We have not yet caught up with the 2019 level; we are more like minus 27%.<\/em>\" says Laurence Gaborieau. However, the new management can pride itself on having had to turn down ten or so late destinations.<span style=\"font-size: revert; color: initial;\">. 170 destinations - including <strong>Morocco<\/strong>The country in the spotlight at Top Resa 2022 - and 1,060 brands are expected to attend. <strong>Porte de Versailles<\/strong>120 conferences will be held over the three days of the show (<strong>20 to 22 September<\/strong>): a tighter schedule and programme of conferences, with extended opening hours. It should be noted that the IFTM will retain a hybrid dimension, insofar as all the conferences and new Conversations will be streamed. <\/span>All these factors are driving the <span style=\"font-size: revert; color: initial;\">new IFTM Top Resa management to promise \"\u00a0<em>a very fine 2022 edition<\/em>\u00a0\"Olivia Gr\u00e9goire, Minister for Tourism, is expected to attend. <\/span><span style=\"font-size: revert; color: initial;\">while already looking to the future. From next year, Laurence Gaborieau plans to<strong>include a dedicated MICE zone<\/strong>and further developments are under consideration.<\/span>&nbsp;<\/p>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>After a convalescent edition last year, IFTM Top Resa 2022 is back on track. The show's new management intends to \"listen carefully\" and explore new avenues. <\/p>","protected":false},"author":17,"featured_media":130245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,77],"tags":[1229,1853,1929],"type-darticle":[],"n_magazine":[],"class_list":["post-130217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-agences","tag-mice","tag-salons-professionnels","tag-travel-manager","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IFTM Top Resa 2022 : entre retour \u00e0 la normale et nouveau d\u00e9part<\/title>\n<meta name=\"description\" content=\"IFTM Top Resa 2022 s&#039;ouvre le 20 septembre Porte de Versailles. La nouvelle direction mise particuli\u00e8rement sur le business travel et le MICE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/iftm-top-resa-2022\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFTM Top Resa : entre retour \u00e0 la normale et nouveaux horizons\" \/>\n<meta property=\"og:description\" content=\"IFTM Top Resa 2022 s&#039;ouvre le 20 septembre Porte de Versailles. 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