{"id":130615,"date":"2022-09-12T15:02:47","date_gmt":"2022-09-12T13:02:47","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=130615"},"modified":"2025-10-20T10:51:34","modified_gmt":"2025-10-20T08:51:34","slug":"destination-mice-strasbourg-vert","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/destination-mice-strasbourg-vert","title":{"rendered":"MICE: Strasbourg gets a green makeover"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>It's more than just a beautiful design. The new <strong>Strasbourg Exhibition Centre,<\/strong> inaugurated at the beginning of September, underpins the ambition of <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/archipel-phare-europeen-strasbourg-20200127.html\/\" target=\"_blank\" rel=\"noopener\">Strasbourg<\/a>.<\/strong> A leading European crossroads, <strong>The Eurometropolis between France and Germany<\/strong> now wants to become a model for sustainable urban development.<\/p>\n\n\n\n<p>\"\u00a0<em>The new Exhibition Centre is a concrete expression of the ambitions of a city that is asserting itself as one of the world's leading trade fair destinations. <strong>business tourism<\/strong>. Not only because of the presence of<strong>Europe's institutions,<\/strong> but also <strong>several centres of economic excellence<\/strong>. We're talking about medicine and research, with more than 60...<\/em><\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>It's more than just a beautiful design. The new <strong>Strasbourg Exhibition Centre,<\/strong> inaugurated at the beginning of September, underpins the ambition of <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/archipel-phare-europeen-strasbourg-20200127.html\/\" target=\"_blank\" rel=\"noopener\">Strasbourg<\/a>.<\/strong> A leading European crossroads, <strong>The Eurometropolis between France and Germany<\/strong> now wants to become a model for sustainable urban development.<\/p>\n\n\n\n<p>\"&nbsp;<em>The new Exhibition Centre is a concrete expression of the ambitions of a city that is asserting itself as one of the world's leading trade fair destinations. <strong>business tourism<\/strong>. Not only because of the presence of<strong>Europe's institutions,<\/strong> but also <strong>several centres of economic excellence<\/strong>. We're talking about medicine, research with over 60 laboratories, and the technologies of the future. All of this is supported by the presence of 60,000 students in its universities. And then, of course, there's Strasbourg's role as a gateway to Germany.<\/em>\" says Mireille Dartus, director of the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hybrides-innovation-strasbourg-20210319.html\/\" target=\"_blank\" rel=\"noopener\">Strasbourg Convention Bureau<\/a>.<\/p>\n\n\n\n<p>You will now need to add <strong>the title of \"ecometropolis<\/strong>This is particularly evident in the new exhibition centre adjacent to the congress centre. Built in record time, between the beginning of 2020 and 2022, the new structure is the work of one of the world's greatest contemporary architects, the Japanese Kengo Kuma.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/strasbourg-events-palais-congres\/\" data-id=\"209729\">Strasbourg Events celebrates 50 years of its convention centre in style<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2.jpg\" alt=\"\" class=\"wp-image-130643\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2.jpg 800w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2-768x576-derived.jpg 768w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-2-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-size: 10pt;\"><em>The hall of the new Parc des Expositions reflects the aesthetic challenge taken up by the Japanese architect Kengo Kuma, who was in charge of the project. (Photo: Luc Citrinot)<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-architecture-d-exception-pour-le-parc-des-expositions\">Exceptional architecture for the Exhibition Centre<\/h2>\n\n\n\n<p>The result is striking, with the architect emphasising light, transparency and symbiosis with the surrounding nature. Particularly through the use of light-coloured wood, with its luminous accents. The purity of the lines inside the building, particularly its impressive nave, is certainly reminiscent of Japanese architecture. But above all it is reminiscent of Scandinavian design. The slats on the walls and the undulating roof, all in wood, lend a rare elegance to a structure dedicated to <strong>fairs<\/strong> and <strong>exhibitions<\/strong>.<\/p>\n\n\n\n<p>\"&nbsp;<em>We actually used more than <strong>2,400 m\u00b2 of wood<\/strong> for the development of the Park. In addition to its aesthetic value, wood also helps to improve the environmental performance of the structure.<\/em> \"This is the story of Christophe Caillaud-Joos, Director of Strasbourg Events, a semi-public company owned by the City of Strasbourg, the Eurometropole de Strasbourg and the GL Events group, which is responsible for organising MICE events.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sarrebruck-allemagne-20221219.html\/\" data-id=\"138369\">Saarbr\u00fccken, a business city at the heart of the Franco-German relationship<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-demarche-environnementale-au-coeur-des-preoccupations\">The environmental approach at the heart of our concerns<\/h2>\n\n\n\n<p>According to Christophe Caillaud-Joos, wood provides natural ventilation and insulation. But that's not the only measure being taken to make the new Exhibition Centre more attractive.<strong> a model eco-structure<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"933\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-3.jpg\" alt=\"\" class=\"wp-image-130653\" style=\"width:172px;height:229px\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-3.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/09\/parc-des-expositions-hall-3-225x300-derived.jpg 225w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><span style=\"font-size: 10pt;\"><em>The entrance to the Parc des Expositions (Photo: LC)<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>One of the finest structures in France and the Rhine basin<\/p><\/blockquote><\/aside>\n\n\n\n<p>In total, the Exhibition Centre, with the adjacent Palais des Congr\u00e8s et de la Musique, offers almost <strong>75,000 m\u00b2 of exhibition and conference space<\/strong>. Whose <strong>23,000 m\u00b2 of new halls<\/strong> in Kengo Kuma's structure. \"&nbsp;<em>We have one of the finest structures in France and the Rhine basin<\/em>enthuses Christophe Caillaud-Joos. <em>With the added advantage of being right in the heart of the city, just 15 minutes from the historic centre or the station.&nbsp;<b>Being a metropolis on a human scale, easily accessible on foot or by public transport, is a plus for the environmental cause today!<\/b><\/em> \"&nbsp;<\/p>\n\n\n\n<p>These are advantages that give Strasbourg many advantages. The proof is in the Strasbourg Convention Bureau's reliance on<strong> 30% of additional events by 2025,<\/strong> while Strasbourg Events is forecasting sales of \u20ac25 million for the same period.&nbsp;<\/p>\n\n\n<p><!-- \/wp:varenne\/highlight-box --><\/p>\n<p><!-- wp:varenne\/link-block --><\/p>\n<aside class=\"wp-block-varenne-link-block\">\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/franche-comte-destination-tout-affaires-20230109.html\/\" data-id=\"139729\">Franche-Comt\u00e9, a business destination<\/a><\/p>\n<\/aside>\n<p><!-- \/wp:varenne\/link-block --><\/p><\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 1 of 3 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/mice-strasbourg-sustainable-ambitions-dossier\" class=\"series-2333\" title=\"Dossier MICE Strasbourg: sustainable ambitions\">Dossier MICE Strasbourg: sustainable ambitions<\/a><\/div><p>As a metropolis in the Grand Est region and one of the three capitals of the European Union, Strasbourg wants to set an example of a city where business travel and MICE are totally compatible with an ecological approach. So far, it has succeeded, notably with the brand new Exhibition Centre, whose construction criteria clearly demonstrate the sustainable, economic, aesthetic and urban ambitions of the Strasbourg Eurometropolis.<\/p>","protected":false},"author":21,"featured_media":130633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89,101],"tags":[1019,1113,1215,1229,1589,2297],"type-darticle":[52],"n_magazine":[],"class_list":["post-130615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-villes-d-affaires","category-meetings-et-evenements","tag-france","tag-exposition","tag-environnement","tag-mice","tag-strasbourg","tag-france-meetings","series-dossier-mice-strasbourg-des-ambitions-durables","type-darticle-breve","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strasbourg, conscience \u00e9cologique pour le MICE<\/title>\n<meta name=\"description\" content=\"Strasbourg est convaincu qu&#039;il faut allier consid\u00e9rations environnementales, durabilit\u00e9 et MICE. 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