{"id":133509,"date":"2022-10-13T15:18:49","date_gmt":"2022-10-13T13:18:49","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=133509"},"modified":"2022-10-24T14:48:59","modified_gmt":"2022-10-24T12:48:59","slug":"accor-interview-sebastien-bazin","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-interview-sebastien-bazin","title":{"rendered":"S\u00e9bastien Bazin (Accor): \"I'm not in favour of travelling less\"."},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-accor-vient-de-lancer-avec-la-fondation-des-femmes-une-plate-forme-de-reservation-dediee-aux-femmes-victimes-de-violence-votre-groupe-a-egalement-annonce-sa-volonte-d-eliminer-les-plastiques-a-usage-unique-d-ici-la-fin-de-l-annee-et-a-plus-long-terme-d-atteindre-le-zero-emission-nette-en-2050-l-engagement-de-accor-en-matiere-de-rse-est-il-structurant\">Accor has just launched, with the Women's Foundation, a <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-abri-urgence-femmes-violence-20221011.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">booking platform<\/a> dedicated to women victims of violence. Your group has also announced its intention to eliminate single-use plastics by the end of the year and, in the longer term, to achieve zero net emissions by 2050. Is Accor's commitment to CSR structuring?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> Yes, it is, and we were the first in our industry to announce this commitment. This is a <strong>indispensable<\/strong>. Things are moving into another dimension. For the last ten years, we've been in the business of offsetting carbon credits. Now we've entered a different era, the opposite of the offsetting idea: that of knowing how, through our hotels, we can<strong> contribute to the local community<\/strong>We're often creating hotels where there were none before. We often create hotels where there were none before. This raises the question of the impact that this establishment will have on the surrounding environment, and the materials that will be used to build it. Ultimately, this impact must be limited to one tenth of what the hotel can contribute locally or to the country concerned.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-reprise-organisation-rse-20220722.html\/\" data-id=\"128265\">MICE, CSR, new organisation: a round-up of news from the Accor group<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-cet-engagement-est-il-aussi-essentiel-vis-a-vis-de-la-clientele-affaires-comme-loisirs-ou-de-vos-collaborateurs\">Is this commitment just as essential to your customers, whether business or leisure, or to your staff?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em>\u00a0That's right. This commitment becomes <strong>a criterion of choice for our customers<\/strong> as it is for our employees. In fact, this is one of the great advantages of our business: everyone's perspective on the subject is exactly the same. For example, our employees will only join or stay with Accor if our commitments are clear and, above all, if they can feel proud of them.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-alors-que-votre-groupe-a-pour-ambition-de-voir-l-integralite-de-ses-5-300-hotels-arborer-un-label-durable-en-2025-vos-proprietaires-sont-ils-sur-la-meme-longueur-d-ondes\">With your group aiming to have all of its 5,300 hotels bearing a sustainable label by 2025, are your owners on the same wavelength?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> There is no longer any resistance on this issue. Which is still a minor revolution. There is, however <strong>a lot of teaching to do with our owners<\/strong>. A pension fund, a sovereign wealth fund, an insurance company, an individual owner: they are all very different in nature. For a long time, the sustainable dimension of institutions was presented as an additional cost, which was true until now. But if you look back over the last 12 to 24 months, views are changing.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"wp-image-133535\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-luang-prabang.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-luang-prabang.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-luang-prabang-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>Pullman Luang Prabang, Laos.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-alors-que-les-entreprises-souhaitent-evaluer-plus-precisement-l-empreinte-carbone-de-leurs-deplacements-professionnels-l-absence-de-standards-dans-l-hotellerie-limite-encore-cette-possibilite-des-avancees-en-la-matiere-sont-elles-a-attendre\">While companies are keen to assess the carbon footprint of their business travel more accurately, the lack of standards in the hotel industry still limits this possibility. Are there any signs of progress in this area?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> I'm going to do a bit of advertising for Schneider, a group led by what is, for me, the greatest French executive in a long time, Jean-Pascal Tricoire. Schneider is the most advanced company in this field, <strong>its ability to measure carbon footprints<\/strong> The carbon footprint is extremely complicated to understand. The carbon footprint is extremely complicated to understand; it's a mixture of fluids, materials, all sorts of things. And to measure it at the level of a large group, you have to be able to do it for each of your hotels before adding them all up. That's what we're doing with them, with <strong>a tool that will be rolled out to all hotels by the end of December<\/strong>. Schneider is making this solution available to Accor and other groups if they want to adopt it. These measures could then be communicated to the public by 2023-2024, so that customers can assess and judge the establishments.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-hilton-marriott-ihg-radisson-tous-vos-concurrents-participent-avec-vous-a-la-global-sustainability-hotel-alliance-l-hotellerie-parle-t-elle-d-une-meme-voix-sur-ce-sujet\">Hilton, Marriott, IHG, Radisson: all your competitors are taking part with you in the Global Sustainability Hotel Alliance. Is the hotel industry speaking with one voice on this issue?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> Obviously we're in competition with each other, but there are some issues on which it's important, and even key, to work together! When we signed the Global Sustainability Hotel Alliance, we committed to <strong>share best practice<\/strong> in two areas: carbon emissions and everything to do with employment and training, where we all face the same problems. In these two areas, there is no reason to keep this information on a competitive basis. What works for one will work for the other, and we'll all move much faster together.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-quote\">\r\n<blockquote>\r\n<p>I had said that we would probably lose between 25% and 35% of international business travel forever, but that we would lose nothing in terms of domestic business travel.<\/p>\r\n<\/blockquote>\r\n<\/aside>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Let's move on to another subject, the evolution of business travel. In 2020, in the midst of the pandemic, you predicted an irreversible loss of 20% in business travel. Has your view changed since then?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> In this case, I was much more precise than that. I said that we would probably lose forever <strong>between 25% and 35% of international business trips<\/strong>In other words, all those people travelling between Tokyo and Paris, Seattle and London. But, on the other hand, we would lose nothing as far as domestic business travel was concerned. That was my feeling in the spring of 2020. And<strong> I'm saying exactly the same thing again today<\/strong>. We're very quick to pick up any travel that's less than four hours away by plane. On the other hand, intercontinental travellers, with very expensive flights and tiring stays, I insist: we've lost them for good because Zoom or Teams makes it possible to make the first contact. But if 25% are lost, that also means that 75% have returned or will return. And happily so.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-pour-autant-la-disparition-d-un-certain-nombre-de-deplacements-professionnels-n-est-elle-dommageable-pour-votre-groupe\">But isn't the disappearance of a number of business trips damaging for your group?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> Basically, it's not that serious. You just have to accept it. And all the more so because the same cause - videoconferencing - also produces <strong>a positive effect<\/strong>. Today, these digital tools mean that there are far more leisure guests in our hotels than there were in 2019. <strong>Staycation, bleisure<\/strong> It's quite incredible to see the number of people who arrive at our hotels on Thursday evening and leave on Tuesday morning. Of course, the average price of a room is not the same, but this is a more loyal and repeat clientele who, above all, don't go through the OTAs.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/voyages-affaires-enjeux-climatiques-20220912.html\/\" data-id=\"130541\">Decarbonising or limiting business travel - that's the question<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-il-y-a-aussi-un-aspect-eco-responsable-a-voyager-moins-loin-en-avion-diriez-vous-comme-a-pu-le-faire-augustin-de-romanet-le-pdg-du-groupe-adp-qu-il-faut-limiter-les-voyages-ou-comme-brune-poirson-la-directrice-rse-de-votre-groupe-qui-estimait-lors-d-univairplus-qu-on-ne-devait-plus-revenir-a-voyager-a-droite-a-gauche-pour-signer-des-contrats\">There is also an eco-responsible aspect to travelling less by plane. Would you say, as Augustin de Romanet, CEO of the ADP Group, has done, that we need to moderate our use of air travel? Or like Brune Poirson, your Group's CSR Director, who said at UnivAirPlus that we should no longer go back to \"travelling left and right to sign contracts\"?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> I hope they didn't say that (laughs). Everyone has their own point of view! As far as I'm concerned, <strong>I'm certainly not in favour of reducing air travel<\/strong>This has nothing to do with Accor's results. I think that people who travel by plane will discover other countries, other cultures, and will be enriched by this and will make better decisions by having learned to discover other things. On the other hand, the aviation industry, and in particular the engine manufacturers, are preparing <strong>a number of advances<\/strong> which will mean that, even with an increasing number of journeys, energy consumption will be lower. I am firmly convinced of this. I'm on the board of General Electric, and I can see what's being done in terms of green energy for aircraft engines. It's 5 to 10 years away. Let's have faith in science.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"553\" class=\"wp-image-133543\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-montparnasse-ballroom.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-montparnasse-ballroom.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/pullman-montparnasse-ballroom-300x237-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>Ballroom of the Pullman Paris Montparnasse.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-vous-vous-reposez-donc-entierement-sur-la-reussite-du-virage-technologique-amorce-par-le-transport-aerien\">So you're relying entirely on the success of the technological shift in air transport?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> I don't agree with those who say that we should stop travelling because of the energy it consumes. On the contrary, we should continue to travel and<strong> ensure that the resources generated by this industry are reinvested in innovation<\/strong>. In the end, air transport only accounts for 2% of carbon emissions. Of course, you could say that if we don't take care of these 2%, in the end we won't be doing anything. But, as long as innovation keeps pace, the fact remains that the benefits of travel far outweigh its absence.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-quote\">\r\n<blockquote>\r\n<p>I'm not in favour of the drop in air travel, and it has nothing to do with Accor's results.<\/p>\r\n<\/blockquote>\r\n<\/aside>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Travel is about meeting people. And, coming back to business travel, if there is one segment that has picked up rapidly, it is precisely all these professional meetings and seminars. Is this upturn set to continue?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> The greater the use of teleworking, which is a certainty today, the more managers in large companies will need to bring their teams together more frequently, on a monthly basis, in groups of ten to thirty people. We can already see this happening. And it's <strong>an exciting development for the hotel industry!<\/strong> You'll see: hotels, especially small ones, will become the place where company employees come to meet.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"421\" class=\"wp-image-133539\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/mama-shelter-lisbonne.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/mama-shelter-lisbonne.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/10\/mama-shelter-lisbonne-300x180-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>Room at the Mama Shelter Lisbon.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-cela-aura-t-il-un-impact-sur-le-design-futur-l-architecture-des-hotels\">Will this have an impact on future design and hotel architecture?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> Yes, of course. In terms of design, accommodation and, above all, the F&amp;B offer in our hotels. The bar has to be a convivial place where employees enjoy meeting up. We see it in all our hotels in the Paris region, where people come to work for between two and three hours on Tuesdays and Thursdays. Hence the importance of our coworking outlets such as <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/wojo-service-gagnant-accor-20220523.html\/\" target=\"_blank\" rel=\"noopener\">Wojo<\/a> or Working From_, launched by The Hoxton and set to expand as part of Ennismore.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The lifestyle offer is one of the pillars of Accor's strategy. Are you satisfied with the way this subsidiary, Ennismore, which you launched at the end of 2021 with Sharan Pasricha, the founder of Hoxton Hotels, is developing?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> It's really in orbit. We've had a good nose for direction <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-equilibre-luxe-et-lifestyle-20220315.html\/\" target=\"_blank\" rel=\"noopener\">to lifestyle hotels<\/a> six years ago. It just goes to show that so-called historic groups like Accor are capable of questioning themselves, pivoting and embracing innovation. <strong>This lifestyle offer is developing at a colossal rate<\/strong>. The owners want it, seeing that these hotels generate half their turnover from F&amp;B. Our employees feel better there. And customers choose these establishments because they know that they are the places to be for the locals, friendly hotels that are busy from morning to night.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ennismore-cent-lifestyle-accor-20220927.html\/\" data-id=\"132359\">Ennismore: Accor's lifestyle subsidiary hits the 100 mark<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">How do you manage the growth of these distinctive brands?<\/h3>\r\n\r\n\r\n\r\n<p><em><strong>S\u00e9bastien Bazin -<\/strong><\/em> That's the difficulty. In the thirty years that lifestyle hotels have been around, every time these brands have had more than a dozen hotels, they have collapsed. And that's why<strong> the founders of our lifestyle brands are still the guarantors of their spirit<\/strong>. We haven't lost a single one, even though some of them have left the capital. Serge and<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rencontre-avec-jeremie-trigano-pdg-de-mama-shelter-20171012.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> J\u00e9r\u00e9mie Trigano<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde-20161110.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christoph Hoffmann<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-luxe-art-faena-20210127.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alan Faena<\/a> All of them have taken a leap of faith by agreeing to have a big brother like Accor, with its distribution and development capabilities. But it's still their baby. Right from the start, I told them: \"Don't worry, you'll always have the last word\". You can ask J\u00e9r\u00e9mie and Serge Trigano: when we offer to open a Mama Shelter, they always have the right to say no.<\/p>","protected":false},"excerpt":{"rendered":"<p>CSR and carbon footprint, less international business travel and more meetings, lifestyle: S\u00e9bastien Bazin, CEO of Accor, talks about his group's business and priorities. And he encourages people to keep on travelling.<\/p>","protected":false},"author":19,"featured_media":133533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,147],"tags":[1129,1229,1451,1575,2335],"type-darticle":[51],"n_magazine":[],"class_list":["post-133509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","category-decideurs","tag-developpement-durable","tag-mice","tag-accor","tag-lifestyle","tag-rse","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RSE, voyages d&#039;affaires, lifestyle : interview de S\u00e9bastien Bazin (Accor)<\/title>\n<meta name=\"description\" content=\"Voyages d&#039;affaires, RSE, lifestyle : S\u00e9bastien Bazin, PDG de Accor, \u00e9voque les tendances de l&#039;h\u00f4tellerie et les priorit\u00e9s de son groupe. 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