{"id":136517,"date":"2022-11-17T14:51:38","date_gmt":"2022-11-17T13:51:38","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=136517"},"modified":"2024-09-25T12:58:32","modified_gmt":"2024-09-25T10:58:32","slug":"hrs-gbta-travel-programmes","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hrs-gbta-travel-programmes","title":{"rendered":"Sustainable hotel tenders: travel buyers surveyed by HRS and GBTA"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\n<p>On the sidelines of the conference <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/gbta-europe-sommet-durable-20221116.html\/\" target=\"_blank\" rel=\"noopener\">GBTA Europe organised in Brussels<\/a>and the first Sustainability Summit, the <strong>GBTA <\/strong>and <strong>HRS <\/strong>unveiled the results of a study carried out last summer in three markets: Europe, the United States and Canada. The aim was to identify the importance attached to sustainable development in <strong>travel programmes<\/strong>and particularly in the <strong>choice of hotels<\/strong> to welcome business travellers on their journeys.<\/p>\n\n\n\n<p>The first lesson to be learned from this study, carried out mainly in North America, is leadership in terms of eco-responsibility. One travel buyer in two (48%) believes that it is their management...<\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\n<p>On the sidelines of the conference <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/gbta-europe-sommet-durable-20221116.html\/\" target=\"_blank\" rel=\"noopener\">GBTA Europe organised in Brussels<\/a>and the first Sustainability Summit, the <strong>GBTA <\/strong>and <strong>HRS <\/strong>unveiled the results of a study carried out last summer in three markets: Europe, the United States and Canada. The aim was to identify the importance attached to sustainable development in <strong>travel programmes<\/strong>and particularly in the <strong>choice of hotels<\/strong> to welcome business travellers on their journeys.<\/p>\n\n\n\n<p>The first lesson to be learned from this study, which was conducted mainly in North America, is leadership in terms of eco-responsibility. One out of every two travel buyers (48%) believes that it is their management team within the company that has the greatest influence on the company's commitment to sustainability. The CSR department was cited by a third of respondents (33%), while the quorum of employees themselves came third (only 5%), ahead of human resources (3%).<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-stephane-vallageas-buyer-20221117.html\/\" data-id=\"136215\">Interview with St\u00e9phane Vallageas: St\u00e9phane Vallageas, Global Lead Buyer, Capgemini<\/a><\/p><\/aside>\n\n\n\n<p>What about the practices put in place by these decision-makers to make travellers more responsible when booking hotels? Unsurprisingly, the majority of respondents (59%) want to see establishments recognised by sustainable certifications included in their tools (OBT). And 65% of travel buyers want to highlight these establishments with a dedicated icon. This trend is particularly pronounced among European travel buyers (78%). A point that prompts the authors of the report to point out in passing that \" <em>GBTA and industry research shows that sustainability is a more important concern for companies in Europe than in North America, although this concern is increasing in North America.<\/em> \".<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"343\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/11\/hrs-gbta-22.jpg\" alt=\"\" class=\"wp-image-136535\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/11\/hrs-gbta-22.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/11\/hrs-gbta-22-300x147-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2022\/11\/hrs-gbta-22-324x160-derived.jpg 324w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>Nevertheless, travel purchasers are not prepared to make a clean sweep of the least environmentally-friendly establishments. Only 34% of them are considering such a measure. What's more, while sustainable concerns are gaining ground, companies still have a long way to go. In particular, the HRS-GBTA study highlights the fact that almost a third of the companies surveyed do not inquire about the sustainable aspects of suppliers when inviting hotel tenders. And when they do, one company in two (48%) ignores this parameter when making their choice. Finally, travel buyers who only select eco-responsible establishments or brands are still very much in the minority (7%)...<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>The global trend towards sustainability is gathering pace in today's day-to-day discussions, which are redefining the priorities of accommodation programmes within the company.<\/p><cite>Martin Biermann, HRS<\/cite><\/blockquote><\/aside>\n\n\n\n<p>However, the authors of the study prefer to see the 'green' half-full, highlighting the positive momentum in the business world, as evidenced by the growing importance of the label set up by HRS. \" <em>The global trend towards sustainability is gathering pace in today's day-to-day discussions, which are redefining the priorities of accommodation programmes within the company.<\/em> \"believes <strong>Martin Biermann<\/strong>Chief Product Officer of <strong>HRS<\/strong> and a member of the GBTA's Sustainability Leadership Council. \" <em>We're seeing this today with the growth of the HRS Green Stay initiative, which now involves hotels representing more than 440 brands in 170 countries. It is encouraging to see that corporate programme managers and hotel suppliers are using technology to support this important cause at this crucial time.<\/em> \"continues Martin Biermann. <strong>Delphine Millot<\/strong> underlines: \" <em>With business travel making a rapid comeback, it's essential that everyone in the industry understands the lasting changes that sustainability issues are driving in hotel purchasing and booking.<\/em> \". The first vice-president of the <strong>GBTA<\/strong> in charge of sustainable development, adds: \" <em>According to the study, management is leading the charge. As a result, the GBTA is very committed to sustainability to provide more research, advocacy, tools and educational events for our members - like [last week's] Sustainability Summit - to play our part in helping the business travel community grasp the best practices and technologies to help our industry reduce its carbon footprint.<\/em> \".&nbsp;<br>&nbsp;<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/global-business-travel-forecast-2025-20240925.html\/\" data-id=\"182045\">Rising prices: what are the trends for travel and MICE in 2025?<\/a><\/p><\/aside>\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<p>HRS and the GBTA have published a study on the place given to sustainability in travel programmes and calls for tender, particularly in the hotel sector.<\/p>","protected":false},"author":17,"featured_media":136537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[1251,2335,1215],"type-darticle":[52],"n_magazine":[],"class_list":["post-136517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-et-livresblancs","tag-reservation-hoteliere","tag-rse","tag-environnement","type-darticle-breve","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmes voyages et sustainability : les chiffres de HRS et GBTA<\/title>\n<meta name=\"description\" content=\"HRS et la GBTA ont sond\u00e9 les acheteurs voyages pour conna\u00eetre la place du volet sustainability dans leur programme voyages.\" \/>\n<meta name=\"robots\" content=\"index, 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