{"id":137829,"date":"2022-12-09T11:04:41","date_gmt":"2022-12-09T10:04:41","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=137829"},"modified":"2023-08-22T16:29:05","modified_gmt":"2023-08-22T14:29:05","slug":"luxury-hotel-groups-growth","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/luxury-hotel-groups-growth","title":{"rendered":"Luxury, the new priority for hotel groups"},"content":{"rendered":"

Does the covid period, and all the frustrations it may have generated in terms of fine journeys, play a part in the current momentum in the luxury hotel sector<\/strong> ? From the looks of things, there's every reason to believe so. \"\u00a0More than ever, our customers are prioritising more meaningful journeys and time spent with loved ones, seeking experiences that reflect their personal values and enhance their overall quality of life.<\/em>said Tina Edmundson, Global Head of Brands and Marketing at Marriott International. Our collective mindset has changed, moving away from the perception of travel as a luxury product towards an activity that is vital to our general well-being.<\/em>\" .<\/p>\n\n\n\n

According to Javier \u00c1guila, President of Hyatt's Europe, Africa and Middle East region, \"\u00a0global luxury travel market experiences remarkable growth as recovery continues<\/em>\" . This growth comes just at the right time for this American group, which expects to increase its sales by 30 % its luxury portfolio in the region<\/a> by 2025. However, Hyatt is far from alone in its desire to strengthen its offer<\/strong>since Meli\u00e1 Hotel<\/a> also intends to grow by 40 % over the next three years, with a third of its planned openings worldwide between 2023 and 2026 in the luxury segment.<\/p>\n\n\n\n

And there are countless other examples of multi-brand groups making their mark in this segment in the face of pure players<\/strong> as Four Seasons<\/a>, Mandarin Oriental<\/a>, Peninsula<\/a> or Rosewood<\/a>. Whether it's the Radisson group, which now has a well-established brand with its Radisson Collection, or Accor which, since the middle of the last decade, has ticked the 'luxury' box at the top of its list of priorities.<\/p>\n\n\n\n

Takeover of prestigious brands such as Raffles and Fairmont<\/a>partnerships with Banyan Tree resorts and the luxury all-inclusive specialist Rixos<\/a>brand relaunch Orient Express<\/a> on land and on rail, extending luxury lifestyle<\/a> with SLS, Delano and SO\/: all mixed together, the french group has risen to the top of the luxury hotel world <\/strong>by number of establishments. After Paris and the trendy SO\/ Paris<\/a> or Doha with a luxurious combo Raffles-Fairmont <\/a>in the emblematic Katara Towers, other developments will further enhance its global offering, including the iconic Raffles at the OWO in London, the SO\/Uptown Dubai and the Sofitel Shanghai North Bund<\/a>.<\/p>\n\n\n\n