{"id":138181,"date":"2022-12-14T16:03:50","date_gmt":"2022-12-14T15:03:50","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=138181"},"modified":"2023-08-25T14:41:03","modified_gmt":"2023-08-25T12:41:03","slug":"hotel-indigo-dynamic-identity","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hotel-indigo-dynamic-identity","title":{"rendered":"IHG: a new dynamic for the Hotel Indigo lifestyle brand"},"content":{"rendered":"

It's no coincidence that the lifestyle hotel sector has been booming for some time now. And, in the face of this craze, IHG can count on its Hotel Indigo brand, whose portfolio should from 135 hotels to over 200<\/strong> over the next three years. Launched in 2004, when boutique hotels were all the rage, this brand expanded at a measured pace until the turn of the last decade. At the end of 2010, it had just under forty hotels, followed by 65 in 2015, to reach the 100 mark by the end of 2020.<\/p>\n\n\n\n

Today, Hotel Indigo is gearing up to accelerate its expansion worldwide, with 65 openings planned over the next few years for a total pipeline of 124 hotels. \"\u00a0We plan to open our next 100 hotels in almost half the time it took us to open the first 100.<\/em>says Julienne Smith, Managing Director in charge of the British group's development on the American continent. Our team has worked hard to build and develop what is now one of the most successful lifestyle boutique hotel concepts<\/strong> and authentic in the sector<\/em>\" .<\/p>\n\n\n\n