{"id":138337,"date":"2022-12-16T12:39:22","date_gmt":"2022-12-16T11:39:22","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=138337"},"modified":"2023-01-17T17:39:56","modified_gmt":"2023-01-17T16:39:56","slug":"melia-double-rafael-nadal","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/melia-double-rafael-nadal","title":{"rendered":"Meli\u00e1 Hotels: winning service with Rafael Nadal"},"content":{"rendered":"<p>Melia Hotels is to play doubles with Rafael Nadal. The Spanish group has just announced a partnership with Rafael Nadal.<strong> Spanish and world tennis icon<\/strong> for the launch of the ZEL brand, a new lifestyle chain of resorts and urban 'bleisure' hotels with a Mediterranean identity. \"\u00a0<em>An innovative, energetic brand that will surprise and delight travellers with a new interpretation of well-being and a sustainable business model.<\/em>\" said Gabriel Escarrer, CEO of Meli\u00e1.<\/p>\n\n\n\n<p>Developed as part of a joint venture between Melia and the multi-titled player at Roland-Garros, ZEL aims to reach <strong>around twenty hotels worldwide within five years<\/strong>.<strong> That's almost as many Grand Slam titles won by \"Rafa\".<\/strong>. While the growth plan covers all continents - Europe, America, the Middle East and Asia - the first developments are expected to appear in major European cities initially. Cities such as <strong>Paris and London<\/strong>And in Spain, of course, in Madrid and the seaside resorts along the Mediterranean coast.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>As a Spaniard, a Mallorcan and an avid traveller, I've been planning for a long time to launch our hotel brand<\/p><cite>Rafael Nadal<\/cite><\/blockquote><\/aside>\n\n\n\n<p>As part of this programme, the very first ZEL hotel will open in <strong>Majorca<\/strong> in 2023. A scoop that should come as no surprise, given that both the Spanish group and the tennis player were born on the Balearic island. \"\u00a0<em>As a Spaniard, a Mallorcan and an avid traveller, I've been planning for a long time to launch our hotel brand<\/em>\" explained Rafael Nadal. This partnership is reminiscent of a similar association between two famous Madeiran figures, the footballer Cristiano Ronaldo and Dionisio Pestana, the founder of the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-jose-roquette-directeur-du-developpement-pestana-20160325.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Portuguese hotel group<\/a>. A one-two punch that gave birth in 2016 to the lifestyle brand <strong>Pestana CR7<\/strong>which first appeared in Funchal, Madeira, and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/pestana-cr7-new-york-madrid-20210713.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">today presents<\/a> in Lisbon and Madrid, as well as Marrakech and New York.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/pestana-cr7-new-york-madrid-20210713.html\/\" data-id=\"111789\">Pestana CR7 hits the target in New York and Madrid<\/a><\/p><\/aside>\n\n\n\n<p>Preparing for the post-career of these renowned sportsmen and women, this idea has also been taken up by another famous Ballon d'Or winner, Lionel Messi. With his legend closely linked to Barcelona, the Argentinian footballer teamed up with the Catalan group Majestic to launch the MIM brand in 2017, a contraction of \"\u00a0<strong>Messi i Majestic<\/strong>\" . The brand now has <strong>six top-of-the-range hotels<\/strong> in leisure destinations such as Sitges, Ibiza and Mallorca on the beach side, Baqueira in the Pyrenees and Andorra on the snow side, with the latest hotel to open this year in Andalusia, the MiM Sotogrande Club Mar\u00edtimo.<\/p>\n\n\n\n<p>To push its advantage and win its place in the hotel competition, the brand <strong>ZEL <\/strong>intends to roll out an integrated <strong>Mediterranean lifestyle<\/strong> around gastronomy, well-being and lively open-air spaces, whether rooftops, terraces or beach clubs. In terms of design, in addition to spaces bathed in light, each hotel will have a patio at its heart, a predominant architectural feature across the Mediterranean that encourages encounters. Rafael Nadal has made a promise to travellers: \"\u00a0<em>feeling good at every moment, enjoying life and the way we live it all over the Mediterranean<\/em>\" . A winning serve?<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/melia-rey-juan-carlos-barcelone-20230112.html\/\" data-id=\"140061\">Melia, one of the big names in MICE in Barcelona<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>Like Cristiano Ronaldo and Lionel Messi, Rafael Nadal is entering the hotel business with the launch of the ZEL brand, in partnership with the Spanish group Melia. Top-of-the-range hotels with a Mediterranean flair are due to open soon in Mallorca, as well as in Madrid, London and Paris, where his career took off. <\/p>","protected":false},"author":19,"featured_media":138345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1501,1025],"type-darticle":[52],"n_magazine":[],"class_list":["post-138337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotellerie-haut-de-gamme","tag-espagne","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melia Hotels joue en double avec Rafael Nadal<\/title>\n<meta name=\"description\" content=\"Rafael Nadal se lance dans l&#039;h\u00f4tellerie avec le groupe espagnol Melia \u00e0 travers la cr\u00e9ation commune d&#039;une nouvelle marque, baptis\u00e9e ZEL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/melia-double-rafael-nadal\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meli\u00e1 Hotels : service gagnant avec Rafael Nadal\" \/>\n<meta property=\"og:description\" content=\"Rafael Nadal se lance dans l&#039;h\u00f4tellerie avec le groupe espagnol Melia \u00e0 travers la cr\u00e9ation commune d&#039;une nouvelle marque, baptis\u00e9e ZEL.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/melia-double-rafael-nadal\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-16T11:39:22+00:00\" 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