{"id":140201,"date":"2023-01-16T11:15:38","date_gmt":"2023-01-16T10:15:38","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=140201"},"modified":"2023-01-23T14:12:51","modified_gmt":"2023-01-23T13:12:51","slug":"spark-hilton-new-economy-brand","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/spark-hilton-new-economy-brand","title":{"rendered":"Spark by Hilton, a new budget brand for the American group"},"content":{"rendered":"

The Hilton Group continues to expand its portfolio with the launch of its 19th brand, Spark by Hilton. This new brand, positioned in the premium economy segment<\/strong>This latest addition to the American group's offering in this niche joins other brands such as Hampton, Tru and Motto. \"\u00a0Looking at the economy category, we have seen a segment that has grown spectacularly but lacks coherence, which gives us an opportunity to respond to the under-served needs of this type of traveller.<\/em>\" said Matt Schuyler, Hilton's Chief Brand Officer.<\/p>\n\n\n\n