{"id":142125,"date":"2023-02-06T23:24:01","date_gmt":"2023-02-06T22:24:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=142125"},"modified":"2023-02-07T12:04:27","modified_gmt":"2023-02-07T11:04:27","slug":"lufthansa-ita","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lufthansa-ita","title":{"rendered":"Lufthansa wants to revive Alitalia"},"content":{"rendered":"<p><strong>The Meloni government did not <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/air-france-klm-tap-air-portugal-20221102.html\/\">mystery of its hostility to Air France-KLM's entry into the capital of ITA<\/a><\/strong>the successor airline to Alitalia. The government of Prime Minister Giorgia Meloni considered that <strong>the Lufthansa group's rival proposal more credible<\/strong>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-un-premier-accord-d-ici-la-mi-mars-entre-lufthansa-et-ita\">First agreement between Lufthansa and ITA by mid-March<\/h2>\r\n\r\n\r\n\r\n<p>The Air France-KLM tandem, previously approached, did not renew its takeover proposal after the deadline for Italian approval expired.<\/p>\r\n\r\n\r\n\r\n<p>According to the daily Corriere della Sera, <strong>an agreement between ITA, Lufthansa and the Italian Ministry of Finance would be signed in mid-March<\/strong>. And it seems that the details of this acquisition are already being worked out.<\/p>\r\n\r\n\r\n\r\n<p>According to the daily, the Italian Treasury and Lufthansa are aiming to sign the preliminary contract for <strong>enable the German company to immediately launch the company's recovery plan<\/strong>. This strategy was also confirmed by the German business daily Handelsblatt. At the end of January it stated that <strong>Lufthansa is likely to pay around 300 million euros<\/strong> - representing almost 40% of all actions.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-buongiorna-alitalia\">Buongiorno Alitalia?<\/h2>\r\n\r\n\r\n\r\n<p>More surprising: <strong>the idea put forward by Lufthansa of reviving the \"Alitalia\" brand<\/strong>. The German carrier would like to revive the airline's historic name, subject to two conditions. The first is that<strong>ITA must make a profit<\/strong>the second is that<strong>Alitalia would only be employed on intercontinental routes<\/strong>. The ITA name and livery would only be visible on European and domestic routes.<\/p>\r\n\r\n\r\n\r\n<p>This strategy is reminiscent of <strong>a probable devaluation of the ITA brand<\/strong>. The company would then move towards becoming, at best, a \"hybrid\" airline, and at worst a low-cost airline. Like Eurowings for Lufthansa. Two anonymous government sources gave Corriere della Sera this information.<\/p>\r\n\r\n\r\n\r\n<p><strong>Experts believe that Lufthansa's entry into ITA finally makes sense<\/strong>. <strong>Italy is the second most important foreign market for the German carrier<\/strong> after the United States. The importance of the Italian market prompted Lufthansa to acquire a stake in Air Dolomiti more than 20 years ago.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"h-gerer-les-sensibilites-italiennes-d-ita\">Managing ITA's Italian sensitivities<\/h2>\r\n\r\n\r\n\r\n<p>However, Lufthansa will have to learn to <strong>managing a carrier whose corporate culture and geopolitical context are still very different from Germany's<\/strong>. First of all, there is <strong>regular intervention (and pressure) from the Italian government<\/strong> in the destiny of the national carrier. And <strong>the difficult balancing act between Rome-Fiumicino and Milan-Malpensa<\/strong> as intercontinental hubs. Finally, Lufthansa will have to manage the arrival of 39 new aircraft ordered by ITA. <strong>It will also be essential to win back the Italian market, which has been damaged for years by low-cost carriers.<\/strong>. It is likely that the future ITA\/Lufthansa entity will also have to cede slots to the competition. In order not to strengthen its dominant position.<\/p>\r\n\r\n\r\n\r\n<p>If the plan goes according to plan, <strong>the Lufthansa\/ITA agreement is expected to be fully finalised between July and August<\/strong>. \"\u00a0<em>I can't go into detail about the ITA transaction<\/em>\" commented Economy Minister Giancarlo Giorgetti to Corriere della Sera. \"\u00a0<em>But one thing is clear. I believe that this will be a major industrial operation. If it goes ahead, <strong>especially with Lufthansa, we will be the hub of reference for the South<\/strong> with a development perspective that goes beyond the national or European dimension<\/em>\" .<\/p>","protected":false},"excerpt":{"rendered":"<p>With Italian carrier ITA likely to become part of the Lufthansa group, there is talk of a return to the Alitalia brand for long-haul routes. Pending the finalisation of an initial agreement in mid-March.<\/p>","protected":false},"author":21,"featured_media":142137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,1211],"type-darticle":[52],"n_magazine":[],"class_list":["post-142125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-italie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lufthansa s&#039;appr\u00eate \u00e0 finaliser l&#039;acquisition d&#039;ITA<\/title>\n<meta name=\"description\" content=\"Lufthansa est pr\u00eate \u00e0 acqu\u00e9rir la compagnie italienne ITA. 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