{"id":142691,"date":"2023-02-14T12:24:43","date_gmt":"2023-02-14T11:24:43","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=142691"},"modified":"2023-02-14T12:24:43","modified_gmt":"2023-02-14T11:24:43","slug":"interface-tourism-trends-mice-2023","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interface-tourism-trends-mice-2023","title":{"rendered":"MICE: desires from elsewhere according to Interface Tourism"},"content":{"rendered":"<p>For the fourth year running, the MICE department of communications agency Interface Tourism has studied trends in business tourism on the French market by surveying the intentions of some fifty event organisers in France and abroad. This survey opens<strong>he positive outlook<\/strong> for the sector, with just over a third of respondents expecting to return in 2023 to at least 90% of their pre-pandemic business volume, and 18.2% even hoping to exceed it. Generally speaking, almost all organisers are at least convinced that they will return to at least 50% of the level reached in 2019, mainly through seminars and incentive trips (91%), but also corporate evenings and conventions (51%).<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/voyages-incentive-changent-cap-20220412.html\/\" data-id=\"123655\">Incentive travel changes direction<\/a><\/p><\/aside>\n\n\n\n<p>One of the key trends emerging is that virtual meetings are no longer the order of the day.<strong> the face-to-face format is in great demand<\/strong> by 97% of respondents, compared with 90.8% last year. L With 21.2%, hybrid formats are in decline, whereas this model exceeded 40% last year. Virtual 100% events are expected to account for just 9.1% of formats in 2023, compared with 23.1% forecast in the January 2022 survey. Moreover, more than half of the respondents said that they had not organised any virtual or hybrid events last year.<\/p>\n\n\n\n<p>Another significant development is the reopening of borders and the end of red tape such as PCR tests and vaccination certificates: <strong>desires from elsewhere<\/strong>. Not that agencies specialising in incentive travel have confined themselves to France. Already last year, a large majority were planning to organise their events abroad, a proportion that will rise by 3 pts in 2023, to 87.9%. But above all, they are looking further afield.<\/p>\n\n\n\n<p>After two years of being confined to short-haul destinations, the \"\u00a0<strong>revenge tourism<\/strong>\u00a0\"This is also true of the MICE segment. Event organisers' requests and searches for information are moving in this direction. In one year, they have fallen from 95.4% to 93.9% for Europe and from 84.6% to just 72.7% for France. Conversely, MICE buyers are enquiring more about Asia and the Pacific Ocean (57.6% compared with 36.9% in 2022), South America (57.6% compared with 35.4%), North America (54.5% compared with 41.5%) and Africa (48% compared with 30.8%). Medium-haul destinations such as North Africa and the Middle East are being considered (75.8%), <strong>South America<\/strong> (66.7%), Asia (63.6%) and Africa (54.5%) are of particular interest in the long-haul segment, even more so than North America (48.5%) and the Indian Ocean (39.4%).<\/p>\n\n\n\n<p>Paradoxically, as a counterpoint to these desires for the great outdoors, Interface Tourism also notes the growing importance of aspects relating to sustainable development. According to 78.8% of respondents, companies have placed greater emphasis on CSR in the organisation of events and business trips for the year 2023. However,<strong> environmental impact is a barrier to foreign travel for only 45.5% of buyers<\/strong>. In its study, Interface Tourisme notes that \"\u00a0<em>customers prefer to limit their carbon footprint at the destination and focus on responsible activities and establishments, so they can continue to travel<\/em>\" . Hoteliers, airlines and incoming agencies will no doubt be delighted.<\/p>","protected":false},"excerpt":{"rendered":"<p>With the end of Covid restrictions and the reopening of borders, event and incentive organisers are once again looking to far-flung destinations, according to a study by Interface Tourism.<\/p>","protected":false},"author":19,"featured_media":142709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1229,1643,1987,2335],"type-darticle":[52],"n_magazine":[],"class_list":["post-142691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-mice","tag-seminaires","tag-incentive","tag-rse","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les tendances du march\u00e9 MICE en 2023 \u00e9tudi\u00e9es par Interface Tourism<\/title>\n<meta name=\"description\" content=\"Parmi les tendances du march\u00e9 MICE observ\u00e9es par l&#039;agence Interface Tourism, un int\u00e9r\u00eat plus marqu\u00e9 pour les destinations lointaines et une reprise des \u00e9v\u00e9nements en pr\u00e9sentiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/interface-tourism-trends-mice-2023\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MICE : des d\u00e9sirs d&#039;ailleurs selon Interface Tourism\" \/>\n<meta property=\"og:description\" content=\"Parmi les tendances du march\u00e9 MICE observ\u00e9es par l&#039;agence Interface Tourism, un int\u00e9r\u00eat plus marqu\u00e9 pour les destinations lointaines et une reprise des \u00e9v\u00e9nements en pr\u00e9sentiel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/interface-tourism-trends-mice-2023\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T11:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"458\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023\",\"name\":\"Les tendances du march\u00e9 MICE en 2023 \u00e9tudi\u00e9es par Interface Tourism\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg\",\"datePublished\":\"2023-02-14T11:24:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Parmi les tendances du march\u00e9 MICE observ\u00e9es par l'agence Interface Tourism, un int\u00e9r\u00eat plus marqu\u00e9 pour les destinations lointaines et une reprise des \u00e9v\u00e9nements en pr\u00e9sentiel.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg\",\"width\":700,\"height\":458,\"caption\":\"Parmi les tendances du march\u00e9 MICE en 2023 selon Interface Tourism, un int\u00e9r\u00eat croissant des organisateurs pour les destinations lointaines. Ici, l'\u00eele-h\u00f4tel Punta Faro, en Colombie. (c) Alain Parinet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MICE : des d\u00e9sirs d&rsquo;ailleurs selon Interface Tourism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MICE market trends in 2023 studied by Interface Tourism","description":"Among the trends in the MICE market observed by Interface Tourism are a greater interest in far-flung destinations and a return to face-to-face events.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/interface-tourism-trends-mice-2023","og_locale":"en_GB","og_type":"article","og_title":"MICE : des d\u00e9sirs d'ailleurs selon Interface Tourism","og_description":"Parmi les tendances du march\u00e9 MICE observ\u00e9es par l'agence Interface Tourism, un int\u00e9r\u00eat plus marqu\u00e9 pour les destinations lointaines et une reprise des \u00e9v\u00e9nements en pr\u00e9sentiel.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/interface-tourism-trends-mice-2023","og_site_name":"Voyages d&#039;affaires","article_published_time":"2023-02-14T11:24:43+00:00","og_image":[{"width":700,"height":458,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023","url":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023","name":"MICE market trends in 2023 studied by Interface Tourism","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg","datePublished":"2023-02-14T11:24:43+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"Among the trends in the MICE market observed by Interface Tourism are a greater interest in far-flung destinations and a return to face-to-face events.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/02\/va147-colombie011-3.jpg","width":700,"height":458,"caption":"Parmi les tendances du march\u00e9 MICE en 2023 selon Interface Tourism, un int\u00e9r\u00eat croissant des organisateurs pour les destinations lointaines. Ici, l'\u00eele-h\u00f4tel Punta Faro, en Colombie. (c) Alain Parinet"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/interface-tourism-tendances-mice-2023#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"MICE : des d\u00e9sirs d&rsquo;ailleurs selon Interface Tourism"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/142691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=142691"}],"version-history":[{"count":4,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/142691\/revisions"}],"predecessor-version":[{"id":142699,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/142691\/revisions\/142699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/142709"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=142691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=142691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=142691"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=142691"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=142691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}