{"id":144767,"date":"2023-03-09T14:24:28","date_gmt":"2023-03-09T13:24:28","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=144767"},"modified":"2024-09-25T12:57:27","modified_gmt":"2024-09-25T10:57:27","slug":"itb-berlin-gbta-2026","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/itb-berlin-gbta-2026","title":{"rendered":"In Berlin, GBTA looks forward to a return to normality by 2026"},"content":{"rendered":"<p>To mark the<strong>ITB Berlin<\/strong>The business travel industry had the opportunity on Wednesday to take stock of developments in their sector. Suzanne Neufang, CEO of <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/global-business-travel-forecast-2025-20240925.html\/\">GBTA<\/a><\/strong>spoke to her peers. Confirming a gradual return to normal for business travel, she nevertheless revised the association's position on the timetable for the resumption of activity. This should not take place before <strong>2026<\/strong>.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/gbta-europe-sommet-durable-20221116.html\/\" data-id=\"136309\">GBTA Europe: a first sustainable summit for the environmental time trial<\/a><\/p><\/aside>\n\n\n\n<p>According to Suzanne Neufang: \" <em>Inflation, the economic problems of the <strong>China <\/strong>and the effects on global supply chains <\/em>\". The unpredictability of the Chinese market has also been highlighted as one of the major trends to watch out for in the business travel industry. According to the GBTA, the <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bleisure-teletravail-kyriad-voyageurs-20221206.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">bleisure <\/a><\/strong>is also a fundamental trend, and a divisive one at that, according to the association. In fact, according to the travel managers surveyed by the GBTA, 42% said they were opposed to the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bleisure-le-meilleur-des-deux-mondes-20150718.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">mixing genders <\/a>between business and leisure travel. 41% are in favour of this, a figure that is rising, according to the association.<\/p>","protected":false},"excerpt":{"rendered":"<p>On stage at the ITB Berlin, the head of the GBTA (Global Business Travel Association) shared some figures on the development of the business travel market. And downgraded the pace of recovery in business travel.<\/p>","protected":false},"author":17,"featured_media":144769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[1277,1853],"type-darticle":[],"n_magazine":[],"class_list":["post-144767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-et-livresblancs","tag-gbta","tag-salons-professionnels","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITB Berlin : la GBTA attend un retour \u00e0 la normale pour... 2026<\/title>\n<meta name=\"description\" content=\"Suzanne Neufang, PDG de la GBTA, a profit\u00e9 de l\u2019ITB Berlin pour \u00e9voquer les perspectives du business travel pour les mois \u00e0 venir.\" \/>\n<meta name=\"robots\" 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