{"id":144777,"date":"2023-03-10T16:13:01","date_gmt":"2023-03-10T15:13:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=144777"},"modified":"2023-03-17T09:42:58","modified_gmt":"2023-03-17T08:42:58","slug":"best-western-bilan-ambition-corporate","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/best-western-bilan-ambition-corporate","title":{"rendered":"Best Western back in business"},"content":{"rendered":"

\"\u00a0A very, very good year<\/em>\" as Olivier Cohn, General Manager of Best Western France, describes it. No surprise there, in line with the results published by other major players in the global hotel industry<\/a>Best Western had a very positive year in 2022. The reservation centre's worldwide sales grew by 20% compared with 2019, and by 37% compared with 2021. \"\u00a0The world of the hotel industry has recovered its pre-pandemic momentum<\/strong>with the exception of a few markets in Asia, notably China<\/em>\" says Olivier Cohn.<\/p>\n\n\n\n

In France, Best Western-affiliated establishments have seen an average of 65% over the year<\/strong>This is two points less than in 2019, despite a difficult start to the year. In addition, average prices rose by 13% compared with the pre-covid period. The sustained level of activity from March onwards - with the return of individual business customers particularly noticeable from September onwards - enabled the network to record extremely favourable results, with a 21% increase in central booking office sales compared with the last year not affected by the pandemic.<\/p>\n\n\n\n