{"id":145431,"date":"2023-03-22T12:33:37","date_gmt":"2023-03-22T11:33:37","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=145431"},"modified":"2023-03-22T12:33:37","modified_gmt":"2023-03-22T11:33:37","slug":"ihg-developpement-monde-ameriques","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ihg-developpement-monde-ameriques","title":{"rendered":"IHG accelerates growth in the Americas"},"content":{"rendered":"

IHG Hotels & Resorts continues its growth phase with 1,800 hotel projects underway. More than 280,000 rooms will soon be added to its portfolio. 6,100 establishments opened worldwide<\/strong>. Long the world's leading hotel group before Marriott took over this role with its acquisition of Starwood in 2016, the British group now offers a total of 910,000 rooms. This makes it the world's fourth-largest hotel operator<\/strong>behind Marriott<\/a> but the Chinese group JinJiang and Hilton.<\/p>\n\n\n\n

With its Holiday Inn family of brands, the British group has a major spearhead with which to expand its presence around the world, in France and Southern Europe as well as across the Atlantic. As IHG's largest brand, with 3,000 establishments, Holiday Inn Express still retains its leading position in the hotel sector. definite room for growth<\/strong>. IHG expects to increase its size by 20% over the next few years, supported by a new Next Generation room concept. Similarly, Holiday Inn has redefined its offer around contemporary communal spaces, the Open Lobby, which is currently being rolled out. The brand opened sixty-two new hotels last year, including a flagship hotel in Atlanta, near the IHG headquarters for the Americas<\/strong>.<\/p>\n\n\n\n

The recent Hunter Hotel Investment Conference in Atlanta gave IHG the opportunity to summarise its development strategy in the world in general, and in the Americas region in particular. \"\u00a0We continue to observe strong growth in the Americas and worldwide<\/strong>We are also adding luxury and lifestyle properties to our portfolio, in particular through our Suites brands and the Holiday Inn family.<\/em>\" said Elie Maalouf, CEO Americas, IHG Hotels & Resorts.<\/p>\n\n\n\n

With a strong presence across the Americas, with more than 4,300 hotels, it is rolling out new brands such as Voco Hotels<\/a>. This top-of-the-range brand has just passed the 100 mark - 46 hotels opened and 55 more planned, in 18 countries. - in just five years of existence<\/strong>IHG's upscale brand is expanding its footprint in North America, most recently in Chicago, Niagara Falls and Guadalajara. Similarly, the mid-range brand avid hotels<\/a>which until now has been confined to the North American market, is expanding its presence there. Soon to have a network of 60 establishments, it should even triple in size <\/strong>with a pipeline of 140 hotels in the Americas, including openings this year in Austin, Tuscaloosa and Tulsa.

As for the \"Suites\" brands, adapted to longer stays, they are also gaining in popularity at IHG. Launched across the Atlantic, Atwell Suites<\/a> opened its first two hotels last year, in Miami and Denver in 2022, and is looking to the future with confidence. a concept based on contemporary design<\/strong> with around thirty establishments in the pipeline. On the North American market, the Candlewood Suites brand is also confirming its expansion and should see its portfolio increase by a third, with 124 new hotels in its pipeline, compared with 368 currently open. Finally, while Staybridge Suites' reach extends well beyond the United States, with 314 hotels worldwide, including the recently opened Cannes, its portfolio is set to grow by a further 50% in the Americas alone.<\/p>\n\n\n\n