{"id":146071,"date":"2023-03-30T16:32:23","date_gmt":"2023-03-30T14:32:23","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=146071"},"modified":"2023-09-18T16:03:54","modified_gmt":"2023-09-18T14:03:54","slug":"madrid-jw-marriott-umusic","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/madrid-jw-marriott-umusic","title":{"rendered":"Madrid: classic luxury with JW Marriott, lifestyle luxury with UMusic"},"content":{"rendered":"<p>JW Marriott is gradually weaving its web in Europe with the opening of its tenth hotel, in Madrid. The luxury brand has been present in France for more than a decade, thanks to the takeover of what was once the Noga Hilton in Cannes - then a Sofitel, the Palais St\u00e9phanie - and also has a prestigious address in London, with the Grosvenor House hotel in London. But <strong>its network of major cities has grown significantly<\/strong> recently with openings in <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jw-marriott-francfort-20220601.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frankfurt<\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jw-marriott-luxe-mice-berlin-20230111.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">Berlin<\/a> and<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jw-marriott-sao-paulo-istanbul-20220516.html\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Istanbul<\/a> in 2022, and now a new hotel in Madrid.<\/p>\n\n\n\n<p>The embodiment of classic, contemporary luxury, the JW Marriott is housed in a former perfumery, one of the oldest in the Spanish capital. Located not far from the Puerta del Sol, <strong>in the Canalejas district<\/strong>Its building has been transformed into a hotel by the Rockwell Group, known for its sophisticated sense of design. A new aesthetic that also incorporates historical touches, including wrought-iron columns from the 19th century.<sup>e<\/sup> century that can be seen throughout the establishment.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/jw-marriott-luxe-mice-berlin-20230111.html\/\" data-id=\"139965\">Luxury brand JW Marriott bets on MICE in Berlin<\/a><\/p><\/aside>\n\n\n\n<p>Another reminder of its past is the hotel's scents, created in collaboration with the Spanish Academy of Perfumes. <strong>Aromas of violets, carnations and roses<\/strong>These are just some of the fragrances that travellers will be able to choose from to brighten up their senses during their stay. They can also perfect their knowledge of the world of perfume through olfactory workshops, offered in partnership with the same academy. <\/p>\n\n\n\n<p>Playing on their guests' five senses, the hotel also intends to keep them on their toes with the<strong>s flavours created by Michelin-starred chef Mario Sandoval<\/strong>The restaurant QU and the cocktail bar are naturally inventive. The JW Marriott Madrid takes this idea of top-of-the-range relaxation one step further, with its wellness area, a large fitness room, yoga mats in the rooms and, above all, the relaxing atmosphere of its garden, El Patio JW.<\/p>\n\n\n\n<p>With<strong> 139 rooms and suites<\/strong>With the majority of its hotels boasting large terraces with views over the city, the JW Marriott is a prime new base from which to enjoy life in Madrid and its cultural institutions. The Reina Victoria Theatre, for example, is a local landmark which is preparing to house the second opus of the UMusic Hotels by 2027.<\/p>\n\n\n\n<p>This new lifestyle brand, launched by the<strong> Universal Music<\/strong> in partnership with Dakia U-Ventures, appeared for the first time last year. Already in Madrid, and already within a cultural venue, the Albeniz Theatre, a listed building that has been completely renovated to accommodate a five-star hotel with 130 rooms while giving the theatre a new lease of life.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/universal-music-hotel-madrid-20221107.html\/\" data-id=\"135901\">Universal Music enters the hotel scene in Madrid<\/a><\/p><\/aside>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/universal-umusic-madrid-canalejas.jpeg\" alt=\"\" class=\"wp-image-146083\" width=\"260\" height=\"291\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/universal-umusic-madrid-canalejas.jpeg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/universal-umusic-madrid-canalejas-268x300-derived.jpeg 268w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><figcaption><em>Reina Victoria Theatre.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>As far as the future UMusic is concerned, this new project is part of a complex that will see the restoration of three historic buildings, the Reina Victoria theatre and two adjoining buildings, the Meneses building and the Casa Allende. The historic theatre, which has a capacity of 600, will be refurbished for the occasion, but will be complemented by<strong> an exclusive 70-room lifestyle hotel<\/strong>The hotel offers a wide range of culinary delights, a spa and fitness centre, and a rooftop.<\/p>\n\n\n\n<p>The world's largest music and entertainment company has no intention of limiting itself to the Spanish capital. \"\u00a0<em>We have a <strong>progressive expansion plan <\/strong>whose main objective is to bring our new hospitality and entertainment concept to the world's major cities, strengthening our presence in Europe, the United States and Latin America.<\/em>\" said Robert Lavia, CEO of UMusic Hotels.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-madrid-san-francisco-berlin-20230522.html\/\" data-id=\"149075\">Hilton: openings in Madrid, San Francisco and Berlin<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>The Spanish capital is adding to its top-of-the-range hotel offering with the opening of the JW Marriott Madrid. But it is also expecting a new lifestyle hotel under the UMusic brand, launched by the Universal group.<\/p>","protected":false},"author":19,"featured_media":146081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1041,1575,1807,2371],"type-darticle":[52],"n_magazine":[],"class_list":["post-146071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-madrid","tag-lifestyle","tag-marriott","tag-hotels-de-luxe","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Madrid : d\u00e9j\u00e0 un nouveau JW Marriott, en attendant un deuxi\u00e8me UMusic<\/title>\n<meta name=\"description\" content=\"Madrid accueille depuis peu un nouvel h\u00f4tel de luxe, le JW Marriott. Mais la capitale espagnole attend aussi, en 2027, un deuxi\u00e8me UMusic Hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/madrid-jw-marriott-umusic\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madrid : luxe classique avec JW Marriott, luxe lifestyle avec UMusic\" \/>\n<meta property=\"og:description\" content=\"Madrid accueille depuis peu un nouvel h\u00f4tel de luxe, le JW Marriott. 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