{"id":147225,"date":"2023-04-19T12:20:15","date_gmt":"2023-04-19T10:20:15","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=147225"},"modified":"2023-04-19T12:21:07","modified_gmt":"2023-04-19T10:21:07","slug":"hyatt-studios-long-stay-united-states","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hyatt-studios-long-stay-united-states","title":{"rendered":"Hyatt rides the long-stay wave in the United States"},"content":{"rendered":"

The Hyatt group is not just banking on luxury and lifestyle hotels. While these two segments are at the heart of its development strategy, particularly in Europe, the American hotelier also intends to expand its footprint in another buoyant segment in the United States: mid-range accommodation with a focus on long stays. The group has just announced the launch of a new brand, Hyatt Studios<\/strong>The hotel's facilities are based around suites equipped with microwave ovens and small kitchens, with services limited to a free breakfast takeaway and a 24-hour market.<\/p>\r\n\r\n\r\n\r\n

This new brand completes the American hotelier's portfolio of 'select service' brands, alongside Hyatt Place, Hyatt House and Caption by Hyatt. With the first property due to open next year, the group says it has already received signed letters of interest totalling more than hundred or so establishments<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Aimed at the Americas region, the Hyatt Studios brand targets the major metropolises, but also all these smaller markets and sub-markets\".\u00a0where we have no hotels<\/em>\" said Jim Chu, Hyatt's Chief Growth Officer. This is where Hyatt intends to make a difference with the contemporary style<\/strong> specific to the group's hotels. \"Like all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to high-end customers in their segment.<\/em>\" says Amy Weinberg, Senior Vice President, Brand, Loyalty and Data at the American group.<\/p>\r\n\r\n\r\n\r\n

The Hyatt Studios' position in the face of an ever-growing increasing competition<\/strong>. While Hilton entered the mid-range long-stay segment back in 2011 with Home2Suites, which now has more than 500 properties, several major hotel groups have joined the movement more recently.<\/p>\r\n\r\n\r\n\r\n