{"id":150007,"date":"2023-06-06T15:27:53","date_gmt":"2023-06-06T13:27:53","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=150007"},"modified":"2023-09-18T15:47:31","modified_gmt":"2023-09-18T13:47:31","slug":"saudi-arabia-giga-hotel-projects","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/saudi-arabia-giga-hotel-projects","title":{"rendered":"Saudi Arabia: gigantic projects, hotels galore"},"content":{"rendered":"<p>A megahub is expected in Riyadh, capable of accommodating 120 million passengers; a futuristic gigaville - NEOM - is being prepared on the shores of the Red Sea, presented as 100% sustainable; urban districts surpassing all superlatives; tourism developments galore: Saudi Arabia is teeming with projects to give substance to its <strong>Vision Saudi 2030<\/strong>. Following Dubai's example, this national strategy, announced by Prince Bin Salmane in 2016, aims to limit the country's dependence on oil revenues and turn it into a key hub, a strategic economic centre at the crossroads of the European, African and Asian continents.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/riyad-aeroport-hub-2030-20221129.html\/\" data-id=\"136981\">Saudi Arabia's ambitions for a new air hub in Riyadh<\/a><\/p><\/aside>\n\n\n\n<p>But Vision 2030 also aims to make Saudi Arabia a major tourist destination. And not just by welcoming more and more pilgrims to its holy sites, but above all by attracting visitors from all over the world to new places. On the shores of the Red Sea, the Red Sea Project will see the emergence of <strong>a huge luxury complex <\/strong>in an archipelago of 90 virtually untouched islands. On the north-west coast, a huge marina, Amaala, is planned, also very upmarket. Even more surprisingly, a ski resort, Trojena, is about to be built overlooking the Gulf of Aqaba.<\/p>\n\n\n\n<p>The outskirts of the capital Riyadh are not to be outdone, with the Qiddiya project, a future mecca for entertainment and sport, or Diryah Gate, in a more cultural style. In this case, it is the redevelopment of the historic seat of the Saud dynasty, a city several hundred years old developed around the World Heritage site of At-Turaif. An opera house and a 20,000-seat auditorium, museums and luxury hotels built in the traditional style using terracotta bricks: <strong>nothing is too good or too expensive<\/strong> - fifty billion dollars - to make the cradle of the kingdom a world-class cultural destination.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"488\" data-id=\"150025\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/alula-hegra.jpg\" alt=\"\" class=\"wp-image-150025\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/alula-hegra.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/alula-hegra-300x209-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/alula-hegra-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Hegra site, in AlUla.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" data-id=\"150027\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/jean-nouvel-783x441-1.jpg\" alt=\"\" class=\"wp-image-150027\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/jean-nouvel-783x441-1.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/jean-nouvel-783x441-1-300x168-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Hotel Sharaan by Jean Nouvel<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>The country, which aims to double the number of its UNESCO sites, is also counting on another flagship project, AlUla, <strong>the \"Saudi Petra<\/strong>. Already a World Heritage Site, this Nabataean site has already seen the opening of several luxury resorts and camps, including a Banyan Tree last year, with many more to come, such as three Aman hotels and the Sharaan by Jean Nouvel, a bewitching and prestigious complex of 38 suites carved out of the desert rock.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/moyen-orient-afrique-nouveaux-hotels-2023-20230117.html\/\" data-id=\"140237\">Middle East\/Africa: new hotels expected in 2023<\/a><\/p><\/aside>\n\n\n\n<p>The expected growth in tourism is naturally attracting the interest of hoteliers. Over the last few months, the major groups have each been announcing plans to <strong>extensive expansion programmes<\/strong>. The recent Arabian Travel Market provided an opportunity to demonstrate this, with the signing of memorandums of understanding between the Saudi Arabian Tourism Authority (STA) and IHG on the one hand, and the Hilton group on the other. The Hilton Group is looking to expand from 16 hotels in the country to 75 over the next few years.<\/p>\n\n\n\n<p>\"\u00a0<em>The Saudi Arabian Tourism Authority is keen to strengthen strategic partnerships with major international groups and prestigious global brands.<\/em>said Abdulkarim Al-Darwish, CEO of STA's Middle Eastern and African markets. <em>These partnerships reinforce our efforts to attract tourists and enrich their experience by offering them first-class products and services.<\/em>\" . But Hilton's expansion in Saudi Arabia will involve<strong> a wide range of brands<\/strong>These include the most luxurious brands such as Waldorf Astoria and LXR, as well as mid-range and budget brands such as Hilton Garden Inn, which will be opening its largest hotel in the world in Mecca, with over 1,500 rooms, and Hampton by Hilton.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-caire-arabie-saoudite-20230907.html\/\" data-id=\"155589\">Hilton: a Waldorf Astoria in Cairo, numerous projects in Saudi Arabia<\/a><\/p><\/aside>\n\n\n\n<p>For hoteliers, Saudi Arabia has an advantage over its neighbours: its population is close to 35 million, compared with less than 10 million for the United Arab Emirates as a whole. A true domestic market <strong>potential customers for more affordable hotels<\/strong>. In mid-May, the IHG group announced that it would be opening 12 Holiday Inn Express hotels in the kingdom over the next few years, alongside developments planned for its luxury brands Kimpton and InterContinental in Riyadh and the Vignette Collection in Al Khobar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/accor-mondrian-riyadh-building-rendering.jpg\" alt=\"\" class=\"wp-image-145813\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/accor-mondrian-riyadh-building-rendering.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/accor-mondrian-riyadh-building-rendering-300x300-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/03\/accor-mondrian-riyadh-building-rendering-150x150-derived.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>Future Mondrian Riyad Al Malga<\/em>.<\/figcaption><\/figure><\/div>\n\n\n\n<p>For the Accor Group, Jean-Jacques Morin, Managing Director of the Premium, Midscale and Economy Division, recently noted that \".\u00a0<em>While many of our luxury and lifestyle brands are already well known in Saudi Arabia, we look forward to strengthening the presence of our premium, mid-market and budget brands in the <strong>secondary towns experiencing strong growth<\/strong><\/em>\" . At the beginning of May, the French group signed an agreement with Amsa Hospitality to build 18 hotels over the next ten years in several cities, including Ha'il, Jubail, Taif, Al-Ula, Tabuk and Jazan, mainly Ibis Styles, Mercure and Novotel.<\/p>\n\n\n\n<p>The French group, which is the market leader in Saudi Arabia with 42 hotels at present, intends to see its offering more than double in size. <strong>double in size by 2027<\/strong> with 56 establishments in the development phase. \"\u00a0<em>The future of Saudi Arabia is extremely promising, and Accor is stepping up its projects there in response to growing demand.<\/em>\" said S\u00e9bastien Bazin, Chairman and CEO of Accor. Among the developments already announced is an upmarket lifestyle hotel under the Mondrian brand to be integrated into the Al Malga Urban Village leisure complex currently under development in the north of the Saudi capital. A 200-key hotel, including 130 classic rooms, with the rest of the offering made up of one- to three-bedroom flats, incorporating three bars and restaurants as well as vast event spaces.<\/p>\n\n\n\n<p>But the strategy also and above all involves multi-brand sites where, as S\u00e9bastien Bazin describes it, Accor will combine hotels and residences and offer new F&amp;B concepts.\u00a0<em>in collaboration with renowned chefs<\/em>\u00a0\"and raise\u00a0<em>the Saudi hotel experience <strong>to new heights<\/strong><\/em>\" . Between now and 2027, the French hotelier will be developing a luxury complex in Riyadh combining a 230-room Raffles, Sofitel residences and a resort with 60 MGallery villas. This programme, developed in partnership with Erth Real Estate Company, is part of a wider urban development project comprising office towers, residential buildings and retail space.<\/p>\n\n\n\n<p>Similarly, in Medina, Accor will soon have a complex combining the Fairmont, Swiss\u00f4tel and Novotel brands as part of the Rua Al Madinah project. Neighbouring the \"Mosque of the Prophet\", this huge urban redevelopment <strong>on the border between the spiritual and the lifestyle<\/strong> aims to transform an area of 1.5 million m\u00b2 into a top-of-the-range venue for pilgrims and visitors to the holy sites. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"529\" data-id=\"150019\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/fairmont-makkah-clock-royal-tower.jpg\" alt=\"\" class=\"wp-image-150019\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/fairmont-makkah-clock-royal-tower.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/fairmont-makkah-clock-royal-tower-300x227-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/fairmont-makkah-clock-royal-tower-80x60-derived.jpg 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Fairmont Clock Tower in Mecca<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"662\" data-id=\"150021\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/mosque-entry-view-1024x662-derived.jpg\" alt=\"\" class=\"wp-image-150021\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/mosque-entry-view-1024x662-derived.jpg 1024w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/mosque-entry-view-300x194-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/mosque-entry-view-768x496-derived.jpg 768w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/mosque-entry-view.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Rua Al Madinah project, in Medina.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Nearly <strong>45,000 rooms<\/strong> are expected to be built there by 2030, offering hoteliers vast development prospects. In addition to the Accor hotels, the Rua Al Madinah project will also see Hyatt set up three of its brands - Hyatt Place, Hyatt Regency and Grand Hyatt - for a total of more than 1,700 rooms. As for Marriott, no fewer than eight of its brands, with a total of 4,400 new rooms, will be taking up residence there: Ritz-Carlton and JW Marriott for luxury, Marriott, Westin and Le M\u00e9ridien for mid-range, Courtyard, Four Points by Sheraton and Aloft Hotels.<\/p>\n\n\n\n<p>While it is less certain that business travellers will be visiting any of these establishments, other Saudi gigantic projects are of more direct concern to them. Among its various developments, the futuristic city of <strong>NEOM <\/strong>will include a city of 9 million inhabitants, <strong>The Line<\/strong>A 170-kilometre-long, 200-metre-wide high-speed train will travel from end to end in 20 minutes. Another development underway is a high-tech logistics centre powered by clean energy. Called <strong>Oxagon<\/strong>Part of the project will be developed on the sea, making it the largest floating industrial complex in the world.<\/p>\n\n\n\n<p>But nothing is certain yet. Of the fifteen or so pharaonic projects, will they all see the light of day or, at least, will they be able to get off the ground? <strong>Will they live up to their initial ambitions?<\/strong> Are they as ecologically virtuous as advertised? While Riyadh's King Abdullah Financial District, which was launched during the 2008 financial crisis, is no longer quite the white elephant it was a decade ago, with the skyscrapers of this business district starting to emerge from the ground, the Jeddah Tower, on the other hand, has still not been completed. A project launched in 2008 by Prince Alwaleed bin Talal, who has since fallen from grace, the Jeddah Tower, which was supposed to be the world's tallest building at a height of one kilometre, compared with 830 metres for the Burj Khalifa tower in Dubai, is still at the construction stage. And no one yet knows whether it will ever see the light of day...<\/p>","protected":false},"excerpt":{"rendered":"<p>Saudi Arabia is aiming to become a major tourist destination through a flurry of futuristic projects. The major hotel groups intend to support this ambition with a host of new hotels.<\/p>","protected":false},"author":19,"featured_media":150033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1499,1501,1805,1807,1809,2269,2349,1137,1451],"type-darticle":[52],"n_magazine":[],"class_list":["post-150007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","tag-hilton","tag-marriott","tag-hyatt","tag-ihg","tag-arabie-saoudite","tag-moyen-orient","tag-accor","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arabie Saoudite : giga projets, mega d\u00e9veloppements h\u00f4teliers<\/title>\n<meta name=\"description\" content=\"Dans le cadre de sa vision 2030, les ambitions touristiques de l&#039;Arabie Saoudite s&#039;accompagnent d&#039;une foule de projets d&#039;h\u00f4tels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/saudi-arabia-giga-hotel-projects\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arabie Saoudite : giga projets, h\u00f4tels \u00e0 foison\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de sa vision 2030, les ambitions touristiques de l&#039;Arabie Saoudite s&#039;accompagnent d&#039;une foule de projets d&#039;h\u00f4tels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/saudi-arabia-giga-hotel-projects\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" 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