{"id":150335,"date":"2023-06-14T13:15:59","date_gmt":"2023-06-14T11:15:59","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=150335"},"modified":"2024-01-08T16:58:37","modified_gmt":"2024-01-08T15:58:37","slug":"hotellerie-sport-loyalty","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-sport-loyalty","title":{"rendered":"Hotel groups forever loyal to the world of sport"},"content":{"rendered":"

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of the building loyalty through exclusive experiences<\/strong> offered to its loyal customers, for example, is a sponsor of the basketball club Paris Basketball<\/a>This partnership offers premium access, including a \"My Bonvoy All Star sofa\" zone with guaranteed courtside seats at the Halle Georges-Carpentier. More recently, two of the group's hotels in Strasbourg - the Residence Inn and the Aloft Strasbourg Etoile - as well as the Marriott Bonvoy programme have become official partners of the city's tennis internationals, again with the possibility of VIP packages.<\/p>\n\n\n\n

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Marriott Bonvoy, sponsor of the Mercedes team...<\/figcaption><\/figure>\n\n\n\n
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...and the NFL in the United States.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Alongside these local initiatives, Marriott Bonvoy<\/a> also plays on partnerships with global visibility. Marriott and its Ritz-Carlton luxury brand are partners of the Mercedes AMG Petronas Formula 1 team. Hence the creation of \"Bonvoy Moments\", souvenirs that nothing can buy, such as a lap of the circuit<\/strong> at the wheel of a high-performance car driven by one of the team's drivers, behind-the-scenes access to the F1 Team during the race weekend, and a pyjama evening on the team's yacht during the Monaco Grand Prix.<\/p>\n\n\n\n