{"id":150757,"date":"2023-06-19T14:27:34","date_gmt":"2023-06-19T12:27:34","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=150757"},"modified":"2023-06-19T14:29:43","modified_gmt":"2023-06-19T12:29:43","slug":"nobu-brand-plaza-athenee","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/nobu-brand-plaza-athenee","title":{"rendered":"Nobu Hotels to roll out the Plaza Ath\u00e9n\u00e9e brand"},"content":{"rendered":"

Between now and 2026, Nobu Hospitality is preparing to open two luxury hotels in New York and Bangkok under a new brand: Plaza Ath\u00e9n\u00e9e. It's a name that's far from unknown in the hotel world, yet it has nothing to do with the Parisian palace on Avenue Montaigne, nor indeed with its owner, the Dorchester Collection, which could have played on the name to create a new brand. a prestigious name<\/strong> to create a line of exclusive hotels in the style of the St Regis, Raffles or Waldorf Astoria.<\/p>\r\n\r\n\r\n\r\n

No, what we're talking about here is the collaboration between the hotel chain launched by Chef Nobu Matsuhisa <\/strong>and the Thai property group Asset World Corp (AWC), which will join forces \"\u00a0to launch the world's most remarkable hotels in the best strategic locations in New York and Bangkok under the Plaza Athenee brand<\/em>\" .<\/p>\r\n\r\n\r\n\r\n