{"id":150845,"date":"2023-06-20T18:01:51","date_gmt":"2023-06-20T16:01:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=150845"},"modified":"2023-06-20T18:04:52","modified_gmt":"2023-06-20T16:04:52","slug":"okko-paris-rosa-parks","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/okko-paris-rosa-parks","title":{"rendered":"Okko: a new hotel in Paris, in the \u00celot Fertile eco-district"},"content":{"rendered":"<p>To open its fourteenth hotel - the fifth in the Paris region - the Okko chain has found a location that reflects its eco-responsible spirit, as the group has recently become a company with a mission. In other words, the<strong> first zero-carbon eco-neighbourhood<\/strong> of Paris, the \u00celot Fertile, in the 19th arrondissement. Adjacent to the Rosa Parks RER station, a stone's throw from the tramway, this urban redevelopment revisits a former industrial wasteland with green spaces and housing, office buildings and shops, plus a UCPA youth hostel focusing on sport and fitness.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/okko-societe-a-mission-20230606.html\/\" data-id=\"149993\">Okko Hotels becomes a company with a mission<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>And so a hotel, the latest in a line of top-of-the-range establishments known to business travellers in particular for <strong>its signature offer, the Club<\/strong>. A vast communal area where, like airport lounges, guests can help themselves to juice and coffee throughout the day, while waiting for the aperitivo included in the room rate. However, this Club is not reserved for residents, and outside customers can access it through coworking or day passes.<\/p>\r\n\r\n\r\n\r\n<p>With a floor area of almost 300 m\u00b2, the Okko Paris Rosa Parks will be hosting a <strong>living space<\/strong> furnished with comfortable designer sofas and brick-coloured armchairs, decorated with antique objects, a fresco by artist Adriana Jaroslavsky and a stone sculpture by Audrey Guimard. Above all, the Club shares its space with a Noccio restaurant, as at Okko Paris La D\u00e9fense.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"wp-image-150859\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-restaurant.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-restaurant.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-restaurant-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>Restaurant Noccio, at the Okko Paris Rosa Parks (c) Gaelle Le Boulicaut <\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>While the new eco-neighbourhood's catering offer does not fully meet passengers' expectations, the presence of a bar-restaurant was necessary. A presence that also makes it possible to <strong>organising seminars<\/strong>For this purpose, the establishment has a 47 m\u00b2 room on the restaurant level, which can be divided into two, as well as a 38 m\u00b2 room on the top floor, extended by a large terrace.<\/p>\r\n\r\n\r\n\r\n<p>\"\u00a0<em>The hotel can offer<\/em> <em>a complete range of seminars, with or without accommodation<\/em>explains Solenne Ojea-Devys, Managing Director of Okko Hotels. <em>Another format that is becoming increasingly popular is room hire, with the addition of a cocktail reception or lunch. <strong>an afterwork bar formula<\/strong>. While teams see less of each other, companies do not hesitate to organise several times a year some pleasant moments of togetherness.<\/em>\" .<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/okko-hotel-la-defense-20220628.html\/\" data-id=\"127097\">A new Okko hotel at La D\u00e9fense<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>Unlike La D\u00e9fense, where this<strong> table with Italian accents<\/strong> was launched for the first time, the Okko Paris Rosa Parks has concocted a more affordable menu to attract local customers, particularly from neighbouring businesses. A weekend brunch is also in the pipeline, to appeal to both visiting and out-of-town travellers.<\/p>\r\n\r\n\r\n\r\n<p>Another new feature is that the hotel is offering family rooms for the first time. While the Okko concept has focused on compact, functional 18 m\u00b2 rooms, the new establishment offers <strong>129 rooms ranging from 23 m\u00b2 to 38 m\u00b2 in size<\/strong>. This atypical surface area can be explained by the history of the hotel's development, which was originally intended to be <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/zoku-concept-innovant-paris-20200314.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">a long-stay residence Zoku<\/a>. However, the difficulties caused by the pandemic led its owner, investor DWS, to turn to another hotel brand, Okko, which was selected from around twenty candidates.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"150861\" class=\"wp-image-150861\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-chambres-002.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-chambres-002.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-chambres-002-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption>One of the 129 rooms...<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"150863\" class=\"wp-image-150863\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-reunion.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-reunion.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/06\/okko-rosa-parks-reunion-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption>... and one of the hotel's three meeting rooms (c) Gaelle Le Boulicaut<\/figcaption>\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>From Zoku to Okko, there are still these good-sized rooms, where armchairs or sofas convertible into extra beds can be installed in a dozen of them, allowing business travellers to welcome their families for bleisure stays. Small bathrooms also remain from the original long-stay concept. This, in turn, leaves plenty of room for <strong>a large dressing room, a real office<\/strong> and, at the centre of it all, a top-of-the-range eco-designed bed by the Greek company Coco-Mat. The hotel's emphasis on sustainability also extends to bed linen made from 100% natural cotton and crinkled linen, and a jug that you can fill from the water fountain on each floor.<\/p>\r\n\r\n\r\n\r\n<p>For the first time at Okko, these rooms have a refined design and are decorated with works of art. <strong>original lithographs<\/strong> in each of the rooms chosen in partnership with the Am\u00e9lie Maison d'Art gallery. As for the general concept of the hotel, it was entrusted to Laune Archictecture, founded by Laure Grabulos and Pauline Marcyniuk, who succeeded in rethinking the project initiated for Zoku in just a few months.<\/p>\r\n\r\n\r\n\r\n<p>While Okko relied on the designer Patrick Norguet to design the first generation of establishments, then on Studio Catoir for the second, its latest achievement being the Okko La D\u00e9fense, the chain is now turning to a more diversified design. \"\u00a0<em>More and more, we want to have <strong>a different decoration <\/strong>for each establishment<\/em>\" explains Solenne Ojea-Devys.<\/p>\r\n\r\n\r\n\r\n<p>While Okko has stated its ambition to be \"one of the best city-centre hotel brands\", no new hotels are currently under construction. However, this is not synonymous with stagnation, as there are a number of \"greenfield\" projects in the pipeline.\u00a0<em>still confidential<\/em>\u00a0\"The agreement is currently being signed. \"\u00a0<em>We have a fairly broad development strategy<\/em>\" says the Managing Director of Okko Hotels. The group intends to <strong>strengthening its offering in major French cities<\/strong> The targets are Bordeaux and Marseille, where the brand does not yet have a presence, and a stronger offering in Lyon, Lille and the Paris region.<\/p>\r\n\r\n\r\n\r\n<p>While the projects in these destinations involve hotels in which Okko owns the business as well as the premises, its expansion in the rest of the world is not yet complete.<strong> French secondary towns<\/strong> could be accelerated through another model. Building on the success of the Okko in Bayonne and Toulon, the group sees real opportunities for a four-star lifestyle hotel. <em>\"And, within this framework, we would move towards minority stakes in the premises and the funds to give ourselves the best chances, by being accompanied for this by two reference players in this field, a fund known to hoteliers and a French institutional investor.<\/em>\" says Solenne Ojea-Devys.<\/p>\r\n\r\n\r\n\r\n<p>From September, the group will also be launching a franchise offer for its brand, which is now well established on the market. But Okko's future is undoubtedly not confined to France. The group has also <strong>desires from elsewhere<\/strong>Okko is looking to the major European cities where it could replicate its model of hotels in the city centre, close to transport links. \"\u00a0<em>Quite a few things are close to being signed<\/em>\" admits Solenne Ojea-Devys. So all we can do now is wait.<\/p>","protected":false},"excerpt":{"rendered":"<p>Okko Hotels is adding a new establishment in Paris, near the Rosa Parks RER station. This opening provides an opportunity to look back at the development of the lifestyle chain.<\/p>","protected":false},"author":19,"featured_media":150857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[39,1499,1501,1575],"type-darticle":[52],"n_magazine":[],"class_list":["post-150845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-paris","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","tag-lifestyle","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Okko ajoute un nouvel h\u00f4tel \u00e0 Paris, pr\u00e8s de la gare RER Rosa Parks<\/title>\n<meta name=\"description\" content=\"Okko Hotels vient d&#039;ouvrir un cinqui\u00e8me \u00e9tablissement en r\u00e9gion parisienne, dans l&#039;\u00e9coquartier \u00celot Fertile, pr\u00e8s de la gare RER Rosa Parks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/okko-paris-rosa-parks\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Okko : un nouvel h\u00f4tel \u00e0 Paris, dans l&#039;\u00e9coquartier \u00celot Fertile\" \/>\n<meta property=\"og:description\" content=\"Okko Hotels vient d&#039;ouvrir un cinqui\u00e8me \u00e9tablissement en r\u00e9gion parisienne, dans l&#039;\u00e9coquartier \u00celot Fertile, pr\u00e8s de la gare RER Rosa Parks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/okko-paris-rosa-parks\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta 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