{"id":153177,"date":"2023-07-27T11:40:39","date_gmt":"2023-07-27T09:40:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=153177"},"modified":"2023-08-23T16:11:24","modified_gmt":"2023-08-23T14:11:24","slug":"ennismore-loyalty-programme-subscription","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ennismore-loyalty-programme-subscription","title":{"rendered":"Ennismore: a particular notion of loyalty"},"content":{"rendered":"<p>This is not loyalty. Ennismore, by naming its new programme 'Dis-loyalty' - accentuated by the word '\u00a0<s>loyalty<\/s>\u00a0\"It's all about colour. In keeping with the spirit of its establishments - Mama Shelter, Hoxton, Mondrian and others - Accor's lifestyle hotel subsidiary could only take a quirky approach to loyalty. <strong>With no points or status, but with strong advantages<\/strong>. The Dis-loyalty programme, for example, offers 50% reductions on room rates for new hotels during the first quarter of their opening. \"\u00a0<em>We want to break the traditional loyalty model by not rewarding members for their loyalty, but by encouraging them to discover what's new.<\/em>\" said Sharan Pasricha, founder and co-CEO of Ennismore.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-shelter-dijon-juillet-20230512.html\/\" data-id=\"148393\">Mama Shelter Dijon: lifestyle with a Burgundian twist<\/a><\/p><\/aside>\n\n\n\n<p>However, Ennismore's approach is not radically innovative, and is similar to a subscription-based formula, at a cost of 15 euros per month per year. In return, as soon as they register on a new dedicated online platform, members can take advantage of rates that are halved on new hotels, as well as <strong>20 % discount on each first stay<\/strong> in a hotel. This is an invitation to business travellers to discover the various establishments on their travels, as Ennismore is now present in more than 50 destinations. And there's no cut-off date for taking advantage.<\/p>\n\n\n\n<p>Subsequent stays will be displayed with a discount of 10 %. However, as the programme covers one year's membership, <strong>all members start from scratch<\/strong> their renewal. \"\u00a0<em>So even if they have already stayed at one of our hotels, they will still benefit from the \"first stay\" discount at all our hotels.<\/em>\" said the Ennismore press release.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/lifestyles-so-dubai-tribe-dusseldorf-20230626.html\/\" data-id=\"151157\">Ennismore: top-of-the-range lifestyle in Dubai, more affordable in Dusseldorf<\/a><\/p><\/aside>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/mondrian-hong-kong.jpg\" alt=\"\" class=\"wp-image-153187\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/mondrian-hong-kong.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/mondrian-hong-kong-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/mondrian-hong-kong-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/mondrian-hong-kong-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>The Mondrian Hong Kong, due soon.<\/em><\/figcaption><\/figure>\n\n\n\n<p>But participants in the Dis-loyalty programme can also take advantage of it outside the hotel environment, at home for example, by visiting <strong>in bars and restaurants<\/strong> offered by Ennismore around the world, with a 10 % discount on meals and drinks in return. What's more, every day of the year they will also be entitled to a free drink, coffee, tea or hot chocolate. This is a great way to encourage loyal customers to start the day by sitting down at their nearest Hoxton, Mama Shelter or 25Hours, most of which have converted their lobbies to mobile working.<\/p>\n\n\n\n<p>With the exception of Jo&amp;Joe and Tribe, all Ennismore brands are participating in the Dis-loyalty programme. This includes more than 75 hotels under the Mama Shelter, 25hours, The Hoxton, Mondrian, Morgans Originals, Delano, HYDE, SO\/, SLS and 21c Museum Hotels brands. As for the <strong>restaurants and bars<\/strong> Of these hotels, 150 are taking part. In addition, at the end of the year Ennismore will launch 'Dis-loyalty Drops', special offers and exclusive experiences for participants. In addition, Ennismore will donate 5 % of the revenue generated by Dis-loyalty membership to charities supporting the local communities in which our hotels are located.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-l-offre-resort-d-ennismore-en-expansion\">Ennismore's expanding resort offering<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/accor-so-maldives.jpg\" alt=\"\" class=\"wp-image-153183\" width=\"700\" height=\"412\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/accor-so-maldives.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/07\/accor-so-maldives-300x177-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>SO\/ Maldives<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>While Accor's lifestyle subsidiary continues its urban expansion - Dijon saw the opening of a Mama Shelter this week - Ennismore is also pursuing its expansion into leisure destinations. Its SO\/ brand from next November <strong>a resort in the Maldives<\/strong>Fifteen minutes by speedboat from Mal\u00e9 airport. Set on a private island surrounded by the Emboodhoo lagoon, SO\/ Maldives will offer 80 exclusive villas. A little later, at the beginning of 2024, another lifestyle brand, Hyde, will set up in <strong>Bodrum<\/strong>Turkey, with a 211-room all-inclusive and adults-only resort. A hotel with a beach club and six festive dining venues.<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Ennismore, Accor's lifestyle hotel subsidiary, has just launched its Dis-loyalty programme. Based on benefits rather than points, this subscription-based scheme offers 50% discounts at newly opened hotels.<\/p>","protected":false},"author":19,"featured_media":151451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1029,1451,1501,1575],"type-darticle":[52],"n_magazine":[],"class_list":["post-153177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-programmes-de-fidelisation","tag-accor","tag-hotellerie-haut-de-gamme","tag-lifestyle","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ennismore lance un programme de fid\u00e9lit\u00e9 par abonnement<\/title>\n<meta name=\"description\" content=\"Ennismore, la filiale d&#039;Accor autour de 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