{"id":153701,"date":"2023-08-28T10:30:00","date_gmt":"2023-08-28T08:30:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=153701"},"modified":"2023-08-28T12:41:49","modified_gmt":"2023-08-28T10:41:49","slug":"sophie-hulgard-accor-mice-standards","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/sophie-hulgard-accor-mice-standards","title":{"rendered":"Sophie Hulgard (Accor): \"Each brand will have a more clearly defined MICE offering\"."},"content":{"rendered":"

How is the new organisation of the Accor group playing out on the sales side, with the group now split into two divisions, one for economy, mid-range and premium hotels and the other for the luxury and lifestyle segments?<\/h3>\r\n\r\n\r\n\r\n

Sophie Hulgard -<\/strong> First of all, it should be pointed out that our sales department is one of the only ones to have a scope covering all our brands<\/strong>. It wouldn't make sense for a major customer to be offered this or that budget or premium hotel, and not the Fairmont, Hoxton, Sofitel or SLS. On the other hand, we have created a new entity that manages roughly 200 major international accounts<\/strong>These are customers whose needs are spread around the world. Then, one notch below, our four regional hubs manage their own customers, some of whom may be very large customers for Accor, but who are very local. I'm thinking for example of Deutsche Bahn in Germany, whose expectations are essentially domestic. Everything is in the process of being put in place, but we have a clear idea of the most interesting organisation for our customers.<\/p>\r\n\r\n\r\n\r\n

Could this new organisation also have an effect on your brands' MICE offering, i.e. the offering dedicated to meetings and events?<\/h3>\r\n\r\n\r\n\r\n

Sophie Hulgard - <\/strong>Under this new organisation, each brand will have a more clearly defined offering<\/strong>. Some will be much more focused on individual customers, while others will be more MICE-oriented, like Pullman for example. Our ambition is to develop this brand as one of our flagship brands for large meetings<\/strong>With large rooms and beautiful ballrooms. Novotel will always be an important brand for meetings, but with less capacity than Pullman. As for our luxury brands such as Sofitel and Fairmont, their proposals will be more specific. While Fairmont hotels are already used to hosting major prestige events, Sofitel is moving towards tailor-made, personalised events. This more clearly defined offering will enable us to better explain our brands to our customers. It will then be easier for them to understand where to organise such and such a meeting, such and such a type of event.<\/p>\r\n\r\n\r\n\r\n