{"id":155363,"date":"2023-08-28T15:19:15","date_gmt":"2023-08-28T13:19:15","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=155363"},"modified":"2023-08-28T15:19:15","modified_gmt":"2023-08-28T13:19:15","slug":"garner-ihg-new-brand","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/garner-ihg-new-brand","title":{"rendered":"IHG launches Garner, a new mid-range brand"},"content":{"rendered":"

The conversion of existing hotels is certainly one of the current trends in the development of major hotel groups. IHG has seen this with the rapid growth of its Voco brand since its launch in 2018, and now close to one hundred establishments <\/strong>open or planned.<\/p>\n\n\n\n

To continue in this direction and complete its portfolio of brands, the British group has introduced a new brand dedicated to conversion: Garner - an IHG Hotel<\/strong>. Positioned in the mid-range segment, rather than the top end like Voco, the brand focuses on affordable hotels. This is familiar territory for IHG through its Holiday Inn family of brands, as well as Avid, a brand more focused on new construction.<\/p>\n\n\n\n