{"id":155607,"date":"2023-09-07T10:47:14","date_gmt":"2023-09-07T08:47:14","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=155607"},"modified":"2023-09-13T09:41:01","modified_gmt":"2023-09-13T07:41:01","slug":"stade-francais-maison-rose-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/stade-francais-maison-rose-mice","title":{"rendered":"Testimonial: when the Stade Fran\u00e7ais Paris opens its Maison Rose to companies"},"content":{"rendered":"<div class=\"vapo-snippet automatic\">\n\r\n<p>The capital's biggest club, with a <strong>Jean Bouin stadium refurbished<\/strong> just ten years ago under the leadership of <strong>Rudy Ricciotti<\/strong>in a prestigious and strategic geographical area: on paper, the <strong>Stade Fran\u00e7ais<\/strong> <strong>Paris<\/strong> has solid arguments to play a leading role in the field of <strong>MICE<\/strong>. However, its ambitions have only recently become clearer. Unlike other clubs <strong>Stade Fran\u00e7ais<\/strong> <strong>Paris<\/strong> began by conquering titles before really positioning himself in corporate events... Director of Development and Communications, <strong>Georges-Henry Bediou<\/strong> explains: \"<em>The agreement with the City...<\/em><\/p>\n<\/div>\n<div class=\"vapo-content\" style=\"display:none\">\r\n<p>The capital's biggest club, with a <strong>Jean Bouin stadium refurbished<\/strong> just ten years ago under the leadership of <strong>Rudy Ricciotti<\/strong>in a prestigious and strategic geographical area: on paper, the <strong>Stade Fran\u00e7ais<\/strong> <strong>Paris<\/strong> has solid arguments to play a leading role in the field of <strong>MICE<\/strong>. However, its ambitions have only recently become clearer. Unlike other clubs <strong>Stade Fran\u00e7ais<\/strong> <strong>Paris<\/strong> began by conquering titles before really positioning himself in corporate events... Director of Development and Communications, <strong>Georges-Henry Bediou<\/strong> explains: \"<em>The agreement with the city allowing us to operate the stadium at 100% only dates back to 2019, and then there was the health crisis... Today we welcome <strong>250 events a year<\/strong><\/em>\".<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"wp-image-155803\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr-iconsport.jpg\" alt=\"Stade Fran\u00e7ais\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr-iconsport.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr-iconsport-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption><em>Georges-Henry Bediou, Director of Development and Communications at Stade Fran\u00e7ais (Photo Elliott Chouraqui\/Icon Sport-Stade.fr)<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-quote\">\r\n<blockquote>\r\n<p>The competition is not on the rugby field, but on what the facility brings to the event that the company wants to organise. (...) Some companies come without any rugby sensibility, but fall under the spell of the Jean Bouin stadium.<\/p>\r\n<\/blockquote>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>But in the meantime, the competition has not been idle. Racing, the other club from the Paris region, have moved from the delightfully vintage but frankly ageing Colombes stadium to the ultra-modern <strong>Paris La D\u00e9fense Arena<\/strong>. A venue that has taken versatility to the extreme - to the point of regularly having to relocate rugby players to welcome international rock stars - and that enjoys a strategic location for business customers.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/evenementiel-entreprise-ballon-terrain-20230907.html\/\" data-id=\"152947\">Events: the stadium venues<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>From there to <strong>move the Paris derby to the MICE arena<\/strong> ? Not really, according to Georges-Henry Bediou: \"<em>As far as the events business is concerned, of course Paris La D\u00e9fense Arena is a great venue, but there are many others: Bercy, the Stade de France... The competition is not in rugby, but in what the venue brings to the event that the company wants to organise. And each stadium has its own strengths. As far as Jean Bouin is concerned, it's a fairly compact, modular stadium that's very bright and open. What also sets us apart is that Jean Bouin is also our training centre. <strong>When companies come here, they get to experience life at a top-level club<\/strong>. It is <strong>atypical<\/strong>. What's more, some companies come without any rugby in mind, but fall under the spell of the Jean Bouin stadium.<\/em>\"says Georges-Henry Bediou.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-quote\">\r\n<blockquote>\r\n<p>any relationship with a company is also a link with our region. It's also an opportunity for us to play a part in the local economy.<\/p>\r\n<\/blockquote>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>A meeting between the company and a club and its stadium can be part of a wider and more lasting relationship, as the Director of Development and Communications explains: \"<em>It is <strong>a virtuous circle<\/strong> within the BtoB business unit, which brings together the <strong>sponsoring<\/strong>the <strong>hospitality<\/strong>and therefore the<strong>BtoB events<\/strong>. Whatever the key to entry, there are a lot of communicating vessels. The company finds out what tools the <strong>Stade Fran\u00e7ais Paris <\/strong>can offer, whether in terms of image, business or internal management. Of course, this virtuous circle translates into monetisation, and that's also how clubs can make a living. All clubs need to work on their model, and that means working with companies. But any relationship with a company is also a link with our region. We have links with companies that are active in the Ile-de-France region. So it's also an opportunity for us to play a part in the local economy.<\/em>\"says Georges-Henry Bediou.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"155869\" class=\"wp-image-155869\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-francais.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-francais.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-francais-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption>Stade.fr<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" data-id=\"155871\" class=\"wp-image-155871\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr-.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr-.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade.fr--300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\r\n<figcaption>Stade.fr<\/figcaption>\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/temoignage-malnati-agence-plainitude-20230907.html\/\" data-id=\"155629\">\"We've turned rugby into a strength\": Martial Malnati, Managing Director of Plainitude<\/a><\/p>\r\n<\/aside>\r\n<\/div>\n<div class=\"vapo-widget\"><\/div>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 6 of 11 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/rugby-world-cup-dossier\" class=\"series-2403\" title=\"Rugby World Cup dossier\">Rugby World Cup dossier<\/a><\/div><p>The \"new Jean Bouin\" celebrated its 10th anniversary last week. The Stade Fran\u00e7ais garden is welcoming more and more companies and is fine-tuning its MICE offer. Here's an update from Georges-Henry Bediou, the club's Director of Development and Communications.<\/p>","protected":false},"author":17,"featured_media":155867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[39,1175,1229,1525,1643,2297,2401],"type-darticle":[],"n_magazine":[],"class_list":["post-155607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-paris","tag-lieux-evenementiels","tag-mice","tag-team-building","tag-seminaires","tag-france-meetings","tag-sport","series-dossier-coupe-du-monde-de-rugby","vapo-premium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9moignage : le Stade Fran\u00e7ais Paris ouvre sa Maison Rose au MICE<\/title>\n<meta name=\"description\" content=\"Georges-Henry Bediou, Directeur du D\u00e9veloppement et de la Communication du Stade Fran\u00e7ais, explique l&#039;attractivit\u00e9 du Stade Jean Bouin pour les \u00e9v\u00e9nements d&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/stade-francais-maison-rose-mice\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9moignage : quand le Stade Fran\u00e7ais Paris ouvre sa Maison Rose aux entreprises\" \/>\n<meta property=\"og:description\" content=\"Georges-Henry Bediou, Directeur du D\u00e9veloppement et de la Communication du Stade Fran\u00e7ais, explique l&#039;attractivit\u00e9 du Stade Jean Bouin pour les \u00e9v\u00e9nements d&#039;entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/stade-francais-maison-rose-mice\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T08:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T07:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice\",\"name\":\"T\u00e9moignage : le Stade Fran\u00e7ais Paris ouvre sa Maison Rose au MICE\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg\",\"datePublished\":\"2023-09-07T08:47:14+00:00\",\"dateModified\":\"2023-09-13T07:41:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"Georges-Henry Bediou, Directeur du D\u00e9veloppement et de la Communication du Stade Fran\u00e7ais, explique l'attractivit\u00e9 du Stade Jean Bouin pour les \u00e9v\u00e9nements d'entreprise.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg\",\"width\":700,\"height\":394,\"caption\":\"Le Stade Fran\u00e7ais accueille 250 \u00e9v\u00e9nements par an \u00e0 Jean Bouin (Stade.fr)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00e9moignage : quand le Stade Fran\u00e7ais Paris ouvre sa Maison Rose aux entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\",\"name\":\"Florian Guillemin\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Case study: Stade Fran\u00e7ais Paris opens its Maison Rose to MICE","description":"Georges-Henry Bediou, Director of Development and Communications at the Stade Fran\u00e7ais, explains the appeal of the Stade Jean Bouin for corporate events.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/stade-francais-maison-rose-mice","og_locale":"en_GB","og_type":"article","og_title":"T\u00e9moignage : quand le Stade Fran\u00e7ais Paris ouvre sa Maison Rose aux entreprises","og_description":"Georges-Henry Bediou, Directeur du D\u00e9veloppement et de la Communication du Stade Fran\u00e7ais, explique l'attractivit\u00e9 du Stade Jean Bouin pour les \u00e9v\u00e9nements d'entreprise.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/stade-francais-maison-rose-mice","og_site_name":"Voyages d&#039;affaires","article_published_time":"2023-09-07T08:47:14+00:00","article_modified_time":"2023-09-13T07:41:01+00:00","og_image":[{"width":700,"height":394,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg","type":"image\/jpeg"}],"author":"Florian Guillemin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Florian Guillemin","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice","url":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice","name":"Case study: Stade Fran\u00e7ais Paris opens its Maison Rose to MICE","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg","datePublished":"2023-09-07T08:47:14+00:00","dateModified":"2023-09-13T07:41:01+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7"},"description":"Georges-Henry Bediou, Director of Development and Communications at the Stade Fran\u00e7ais, explains the appeal of the Stade Jean Bouin for corporate events.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/stade-fr.jpg","width":700,"height":394,"caption":"Le Stade Fran\u00e7ais accueille 250 \u00e9v\u00e9nements par an \u00e0 Jean Bouin (Stade.fr)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/stade-francais-maison-rose-mice#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"T\u00e9moignage : quand le Stade Fran\u00e7ais Paris ouvre sa Maison Rose aux entreprises"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7","name":"Florian Guillemin","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/155607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=155607"}],"version-history":[{"count":27,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/155607\/revisions"}],"predecessor-version":[{"id":156883,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/155607\/revisions\/156883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/155867"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=155607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=155607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=155607"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=155607"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=155607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}