{"id":157339,"date":"2023-09-19T13:50:28","date_gmt":"2023-09-19T11:50:28","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=157339"},"modified":"2023-09-19T15:14:39","modified_gmt":"2023-09-19T13:14:39","slug":"scandic-garden-helsinki","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/scandic-garden-helsinki","title":{"rendered":"Scandic doubles up in Helsinki's future MICE spotlight"},"content":{"rendered":"<p><strong>Scandic <\/strong>continues to cultivate its domestic garden by strengthening its position in the Nordic markets. And a new prime location is about to be added to the Group's catalogue: the Taka-T\u00f6\u00f6l\u00f6 district in <strong>Helsinki<\/strong>and more specifically the future <strong>Garden Helsinki<\/strong>Taka-T\u00f6\u00f6l\u00f6 is set to become a strategic area for the Finnish capital. Hitherto renowned for its sports facilities - most notably the Helsinki Olympic Stadium - Taka-T\u00f6\u00f6l\u00f6 will be positioning itself more strongly in the MICE sector, with a new multi-purpose Arena. Work is due to start next year.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"476\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/garden-helsinki.jpg\" alt=\"\" class=\"wp-image-157379\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/garden-helsinki.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/garden-helsinki-300x204-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>The Garden Helsinki project (PES Architects)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>And to welcome the <strong>business customers<\/strong> in this new spot <strong>Scandic <\/strong>which has positioned itself as the benchmark player. <strong>Two establishments<\/strong> are expected by <strong>2028<\/strong>. The programme includes a hotel <strong>Scandic with 227 rooms<\/strong>and a business address <strong>Scandic Go<\/strong> (232 rooms), a combo that will take up residence in the very heart of the Garden Helsinki building. \"<em>I'm really looking forward to opening the Scandic and Scandic Go hotels at Garden Helsinki with Projekti GH Oy and my colleagues here in Finland. These hotels are an important addition to the T\u00f6\u00f6l\u00f6 district and the new events arena.<\/em>\"says Laura Tarkka, Director of Scandic Hotels in Finland. She continues: \"<em>As a<strong>exclusive operator of Garden Helsinki<\/strong>Scandic will offer <strong>two hotels <\/strong>with a <strong>total of 459 rooms<\/strong> under one roof for all customers, whether they are looking for a full service or a stay focused on discovering the city or taking part in an event in the region<\/em>\". <\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/scandic-copenhague-goteborg-20220623.html\/\" data-id=\"126895\">Scandic goes big in Copenhagen and Gothenburg<\/a><\/p><\/aside>\n\n\n\n<p>The Scandinavian group's management has already identified promising potential, as confirmed by the CEO of Scandic Hotels Group: \"<em>We have a high level of activity at Scandic and we continue to strengthen our position in key attractive destinations where we see great potential.<\/em>\"says Jens Mathiesen. \"<em>The Helsinki region is expected to generate around 5 million hotel nights from 2026, so the establishment of these two hotels is an important step in our growth strategy. It is also exciting to introduce our first Scandic Go, Scandic's brand in the fast-growing economy segment, to the Finnish market.<\/em>\"he adds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"392\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/scandic-go.jpg\" alt=\"\" class=\"wp-image-157389\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/scandic-go.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2023\/09\/scandic-go-300x168-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption><em>The first Scandic Go hotel opened in Stockholm in September<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Scandic aims to become the market leader in the economy segment in the Nordic countries and to accelerate the pace of its expansion outside the region.<\/p><\/blockquote><\/aside>\n\n\n\n<p>The company's first representative <strong>Scandic Go<\/strong> opened its doors in Stockholm last September. The group is even planning to repeat the experience in the Swedish capital at the<strong>summer 2024<\/strong>This time in the Fridhemsplan district. With a clearly stated ambition: \"<em>Scandic aims to become the market leader in the economy segment in the Nordic countries and to accelerate the pace of its expansion outside the region.<\/em>\".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/nord-europe-mice-exemplaires-20230404.html\/\" data-id=\"146181\">Heading north for MICE<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>Scandic will be positioning itself in an up-and-coming MICE spot, Garden Helsinki, with the inauguration of two hotels backed by a new events arena. <\/p>","protected":false},"author":17,"featured_media":157353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-157339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scandic voit double \u00e0 Garden Helsinki, future place-forte MICE finlandaise<\/title>\n<meta name=\"description\" content=\"Scandic avance ses pions sur le march\u00e9 finlandais, avec deux h\u00f4tels en projet \u00e0 Garden Helsinki, annonc\u00e9 comme le futur atout MICE de la capitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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